Thursday 26 July, 2012 —
25 Brussels Airlines flights are departing from 17 different cities today to bring more than 2,000 passengers from Europe and far beyond to Brussels Airport. All these passengers have the same destination: Tomorrowland. On Monday 30 July they will all return home after a weekend of partying at the festival in Boom.. Those flying in from Barcelona were surprised during the flight by a unique live DJ set by Dimitri Vegas & Like Mike and Yves V.
From the Big Apple to Moscow
Tomorrowland noticed a growing demand from people abroad wanting to visit the festival and decided to enter into a partnership with Brussels Airlines. Attractive travel packages were put on offer, including flight, festival ticket and hotel accommodation or tickets for the DreamVille camping. The concept proved to be a success: the packages were sold out in a matter of hours.
Today more than 2,000 passengers landed at Brussels Airport, coming from NYC, Rome, Madrid, London, Stockholm, Prague, Geneva, Barcelona, Milan, Berlin, Manchester, Copenhagen, Porto, Budapest, Bilbao, Lisbon and Moscow on Brussels Airlines flights. The first flight, originating from NYC, landed at 6h25 and the last one, coming in from London, lands tonight at 20h05.
Upon departure, the passengers checked in at a Tomorrowland desk and were accompanied by special hostesses. When they arrived at Brussels Airport, friendly Tomorrowland hostesses were again on hand to welcome them. From there, they left for the hotel or DreamVille by Tomorrowland transport. After the festival, on Monday 30 July, the passengers will be brought back to Brussels Airport.
Debby Wilmsen, Tomorrowland’s press officer: “For us as well as for Brussels Airlines, service and safety come first. We therefore considered it a good match, and the icing on the cake is that we are able to decorate a plane in Tomorrowland livery, both inside and out! As soon as you board the aircraft, you’re in the right atmosphere: through this partnership, we are able to start the party while the passengers are still in the air.”
Christian Dumortier, marketing manager at Benelux Brussels Airlines: “Thanks to this partnership with Tomorrowland, we are able to associate our airline with a fantastic Belgian music festival which is incredibly popular in virtually all our European destinations. In no time at all more than 2,000 flight tickets were booked. Like Brussels Airlines, Tomorrowland has opted for quality and creativity. Out of these ingredients a great partnership has emerged, full of creative surprises, like the unique DJ flight and the giant Ferris wheel.”
DJs on board
DJ duo Dimitri Vegas & Like Mike and Antwerp DJ Yves V surprised the passengers who departed from Barcelona with a DJ set on board. The DJs played a set at an altitude of more than 10,000 metres to warm up the enthusiastic crowd of 140 passengers and to set the tone for three fantastic days at Tomorrowland. Upon arrival at DreamVille they were able to continue the dancing to the beats of The Gathering, the traditional DreamVille party that takes place the day before the festival opens.
The treat is on Brussels Airlines
At Tomorrowland, Brussels Airlines will bring the visitors' heads in the clouds for a brief moment: the main attraction at Tomorrowland 2012 is Europe’s tallest ferris wheel : The Brussels Airlines Cloud Rider. Nearly 60 metres high, the wheel was brought in from Düsseldorf and 20 mechanics were responsible for constructing it. The 40 pods can each hold 8 passengers at a time, meaning 2,200 passengers per go. Thanks to Brussels Airlines, all Tomorrowland visitors will be treated to a free ride on the wheel. The personal code on their special Tomorrowland boarding pass also gives them a chance of winning some really great flight prizes, including one year of free flights with Brussels Airlines.
On Friday 27 July at 12.00, the festival starts. The organisers are expecting 180,000 visitors and 35,000 DreamVille guests. The festival ends at midnight on Sunday 29 July. This year, those who stay at home can also enjoy the festival thanks to Tomorrowland TV: seven hours of live television on the Tomorrowland YouTube channel with live sets, interviews, extras and the all-important look behind the scenes.
Diamonds&Pearls Communication - Tomorrowland
Diamonds&Pearls Communication - Tomorrowland
Brussels Airlines, member of Lufthansa Group and a Star Alliance member, is the Belgian airline that offers the widest choice of flights to and from the capital of Europe, Brussels Airport. The company has more than 3.500 employees and 44 aircraft operating some 300 flights daily, connecting the Capital of Europe to over 70 premium European and African destinations and since recently, a daily connection to New York JFK. In June 2013 Brussels Airlines launches a new scheduled flight to Washington D.C.
On long haul flights, the airline operates an all new Business Class with full flatbeds and state of the art inflight entertainment, and a brand new Economy class with ergonomic seats and individual inflight entertainment touchscreens. Long-haul flights are operated with Airbus A330-200 and A330-300 aircraft.
On its European routes, mainly operated with Airbus A319/A320, Brussels Airlines offers the choice between "b.business", a Business Class service, "b.flex economy+" which is a flexible product, offering time-saving and comfort at reasonable prices and "b.light economy", a low fare product.
In addition to 20 destinations in Africa and 2 in the US (New York and Washington), Brussels Airlines and its intercontinental partners also offer long-haul services to the United Arab Emirates, China, Thailand, India, North America and Canada.
Brussels Airlines offers cargo capacity on all its flights, commercialised by the Cargo Department. The airline also handles its own daily maintenance.
Brussels Airlines is owned by SN Airholding and is backed up by more than 80 years of aviation experience.
More information on brusselsairlines.com
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