‘THE LOFT by Brussels Airlines and Lexus’ wins ‘Europe’s Leading Airline Lounge in 2022’ for fourth year in a row

The lounge continues to develop and now welcomes a brand new kid’s corner

Brussels, 3rd October 2022 - For the fourth year running, THE LOFT at Brussels Airport - created and managed by Brussels Airlines and Lexus - has been named ‘Europe’s Leading Airline Lounge 2022’ at the prestigious World Travel Awards. The award is voted on by both lounge guests and travel industry professionals.

The unique airline lounge concept, centered on guests experiencing comfort, technology and design with a blend of ‘Belgitude’ and Japanese hospitality, THE LOFT has won this prize for the fourth consecutive year.

 

“Receiving this prestigious award - voted on by travel and tourism professionals as well as customers - for the fourth year, is a true recognition for our welcoming staff. They are invested in offering our guests a unique experience in THE LOFT, even in challenging circumstances. It has always been our mission, together with our partners who are driven by the highest quality, to make our guests feel taken care of every day. Thank you to the team and all involved partners for their relentless commitment in putting our customers first.”

  • Peter Gerber, CEO at Brussels Airlines

 

“This award is an endorsement of The LOFT as a tangible expression of our brand promise to ‘experience amazing’,” comments Pascal Ruch, Toyota Motor Europe Vice-President in charge of Lexus Europe. “With its blend of Belgian creativity and Japanese Omotenashi hospitality, the lounge champions a peerless guest experience for the business traveller.”

 

The Loft continues to develop and created a brand new kid’s corner

Mid-September, a separate kids’ corner - inspired by the Belgian Smurfs - has been opened. The guests’ children can now play, read or create in their own private nook.

This area will also welcome ‘Unaccompanied Minors’, minors travelling with Brussels Airlines without their parents, and who sometimes have a few hours to spare at the airport during their lay-over.

 

The unique lounge welcomes guests since 2014

This airline lounge concept for international travellers was inspired by Lexus luxury, design and the traditional Japanese ‘Omotenashi’ hospitality.

Covering an area of more than 2,000 m², THE LOFT offers seating for up to 500 guests. It is divided into areas with distinctive ambiences and features, including a central bar, seating zones and a break-out space that is ideal for those who need to work while on the move.

Lounge guests are provided with a wealth of facilities to make their visit feel relaxing and enjoyable, together with opportunities to immerse themselves in the world of Lexus. They are invited to indulge in Belgian delicatessen with a masterclass hosted by a Neuhaus maître chocolatier. Or feel more relaxed in SPA Grohe shower suites’, nap rooms with starlit ceilings and LS Shiatsu-effect massage chairs. Or even feel more inspired by award winning arts and design elements by Lexus, including a Lexus Boardroom with its Mark Levison® audio system. ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ 

 

Discover more details on THE LOFT by Brussels Airlines and Lexus on this webpage.

The loft award
The loft award

 

ABOUT THE WORLD TRAVEL AWARDS ​

The World Travel Awards were established in 1993 to acknowledge, reward and celebrate excellence across all key sectors of the travel, tourism and hospitality industries. Celebrating its 28th anniversary in 2021, its programme is the most prestigious and comprehensive in the industry, with in excess of 2 million votes being cast.

 

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About Brussels Airlines

Brussels Airlines is the home carrier of Belgium and one of the four network airlines of the Lufthansa Group. It connects the European capital from Brussels Airport with over 85 destinations, 17 of which are in Sub Saharan Africa. The company employs more than 3,300 people and operates 43 aircraft.

Brussels Airlines aims to emit 50% less CO2 by 2030 compared to 2019 and plans to be carbon neutral by 2050. The airline is participating in the Stargate Project led by Brussels Airport and is therefore part of the testing ground for sustainable aviation at its home base. In addition, the airline signed the Circular Economy agreement of the Antwerp Management School in 2021. The airline was the first to transport Sustainable Aviation Fuel (SAF) through the CEPS-pipeline connecting Brussels Airport early 2023. By end 2024, Brussels Airlines will have welcomed five state-of-the-art Airbus A320neo allowing the airline to significantly lower its CO2- and noise-emissions on its medium-haul network.

As an ambassador of its country, Brussels Airlines brings the world to Belgium and the best of Belgium to the world, among others through collaborations with Belgian Star Chefs, Belgian culinary products and the Belgian Icons, specially painted aircraft that honour a Belgian iconic person, team or event to promote Belgian culture worldwide.

More information on brusselsairlines.com 


About Star Alliance

The Star Alliance network was established in 1997 as the first truly global airline alliance, based on a customer value proposition of global reach, worldwide recognition and seamless service. Since inception, it has offered the largest and most comprehensive airline network, with a focus on improving customer experience across the Alliance journey.

Overall, the Star Alliance network currently offers more than 10,000 daily flights to almost 1,200 airports in 184 countries.

More information on staralliance.com

Contact

b.house Zone General Aviation - Airport Building 26 1831 Diegem

+32 2 723 89 90

press@brusselsairlines.com

www.brusselsairlines.com