Brussels Airlines passengers can now enjoy free digital newspapers

Starting today Brussels Airlines passengers who check in online receive a free digital copy of their newspaper thanks to a unique collaboration with publishers De Persgroep and Rossel. Passengers can choose from a wide selection of newspapers on the day of their flight on any route of the Brussels Airlines network.

E-newspapers have gained popularity over the last years, and news sites get more and more visits. Thanks to a collaboration between Brussels Airlines and the Belgian publishers De Persgroep and Rossel, Brussels Airlines’ 6 million passengers can now enjoy a free newspaper on their laptop, tablet or smartphone while they travel.

The growing number of passengers that check in online for a Brussels Airlines flight can now not only select their plane seat and save time at the airport, but they are also invited to select a newspaper, for which they will receive an access code.

 

Free for all passengers

 

This new service is free for b.light economy, b.flex economy+ and b.business passengers on European flights, as well as for Economy- and Business Class passengers on intercontinental flights to the United States and Africa. Passengers can choose from a selection of popular Belgian and Dutch newspapers: Het Laatste Nieuws, De Morgen, De Tijd, Le Soir, l’Echo, La Meuse, La Capitale, Nord Eclair, La Province, De Volkskrant, AD, Het Parool and Trouw. The aim is to expand the offer with more foreign newspapers as well as magazines soon. Negotiations are ongoing.

“This is a good example of how Brussels Airlines responds to the rapidly changing consumer needs”, says Anne Tricot, VP Customer Experience at Brussels Airlines. “A lot of passengers consult news sources on their computer or tablet. With the e-paper service we are the first airline to respond to this digitization trend. We expect that the service will be a success and that it will motivate more people to check in online for their flight.”

 

At this stage, the free e-paper service does not entail that Brussels Airlines will not distribute newspapers to b.business or b.flex economy+ passengers anymore, although it is expected that the number of paper newspapers on board the nearly 300 daily Brussels Airlines flights, will drop significantly. That's a good thing for the environment thanks to both the paper saving and the weight reduction of the planes.

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About Brussels Airlines

Brussels Airlines is the home carrier of Belgium and one of the four network airlines of the Lufthansa Group. It connects the European capital from Brussels Airport with over 85 destinations, 17 of which are in Sub Saharan Africa. The company employs more than 3,300 people and operates 43 aircraft.

Brussels Airlines aims to emit 50% less CO2 by 2030 compared to 2019 and plans to be carbon neutral by 2050. The airline is participating in the Stargate Project led by Brussels Airport and is therefore part of the testing ground for sustainable aviation at its home base. In addition, the airline signed the Circular Economy agreement of the Antwerp Management School in 2021. The airline was the first to transport Sustainable Aviation Fuel (SAF) through the CEPS-pipeline connecting Brussels Airport early 2023. By end 2024, Brussels Airlines will have welcomed five state-of-the-art Airbus A320neo allowing the airline to significantly lower its CO2- and noise-emissions on its medium-haul network.

As an ambassador of its country, Brussels Airlines brings the world to Belgium and the best of Belgium to the world, among others through collaborations with Belgian Star Chefs, Belgian culinary products and the Belgian Icons, specially painted aircraft that honour a Belgian iconic person, team or event to promote Belgian culture worldwide.

More information on brusselsairlines.com 


About Star Alliance

The Star Alliance network was established in 1997 as the first truly global airline alliance, based on a customer value proposition of global reach, worldwide recognition and seamless service. Since inception, it has offered the largest and most comprehensive airline network, with a focus on improving customer experience across the Alliance journey.

Overall, the Star Alliance network currently offers more than 10,000 daily flights to almost 1,200 airports in 184 countries.

More information on staralliance.com

Contact

b.house Zone General Aviation - Airport Building 26 1831 Diegem

+32 2 723 89 90

press@brusselsairlines.com

www.brusselsairlines.com