Privacy Policy

Published: 2025-02-06

This Privacy Policy describes the personal information Prezly collects and processes on behalf of the Company in the framework of the Company site and any related communication.

1. General

1.1 This Privacy Policy explains how personal information is protected, stored and used when someone visits or otherwise interacts with a Company’s site that is hosted by Prezly. By using the site or opting in to receive emails from the Company through the site, the data subject acknowledges to have read and understood this Privacy Policy.

1.2 This Privacy Policy may be updated from time to time. When this happens, the “published” date given above will be changed. ​ ​ The most recent version of this Privacy Policy will become applicable, supersede an replace all earlier versions with immediate effect. ​ The most recent version of the Privacy Policy can always be found on the Company’s site.

Continued use of the site after such changes have been published to the Privacy Policy will constitute acknowledgement that the data subject has read and understood such changes.

2. Roles and responsibilities

2.1 The company or organisation that uses the site to make press releases and articles available to the public is the responsible publisher of the site (“Company”). ​ The Company decides on the content that is published on the site and to whom it is distributed. ​ ​ The Company also decides which personal data is linked to the site for these purposes.

Hence, the Company determines why and how the personal data collected from the site visitors or press contacts is processed. ​ This means that the Company is to be considered as the data controller in relation to the processing of such data. ​

Please find the Company details below:

Company name:

Brussels Airlines

Registered address:

b.house – Zone General Aviation – Airport Building 26 Diegem 1831 Belgium

Email:

press@brusselsairlines.com

2.2 The site is facilitated for the Company by Prezly BV, a company incorporated under Belgian law, having its registered office at Tiensevest 100, bus 1, 3000 Leuven, with company registration number 0829.855.487 (“Prezly”), through a dedicated online application.

Any personal data processing via the site is always done by Prezly on behalf of and on the explicit instruction of the Company. ​ This means that Prezly is to be considered as the data processor in relation to the processing of such data.

For further information about Prezly’s privacy practices, please visit Prezly’s Trust Center at https://trust.prezly.com.

2.3 For any question relating to this Privacy Policy you may contact Prezly via email at privacy@prezly.com. Prezly will share your question with the Company.

3. Information the Company collects and how the Company uses it

3.1 The following personal data may be collected from the Company’s press contacts when they visit the Company’s site, when they opt-in to receive Company emails through the site or when they otherwise interact with the Company or the site in the field of PR:

  1. Name and surname;
  2. Function;
  3. Email address;
  4. Interests;
  5. Communication Preferences

The Company collects these personal data in order to allow it to communicate its press releases and/or press articles to its press contacts.

By providing the Company with abovementioned personal data, the data subject consents to receiving email messages from the Company in the framework of its PR-activities. ​ In some cases the Company may also collect and process the abovementioned personal data from third parties or public sources on the basis of the legitimate interest it has in distributing its press releases and press articles to the press. ​ ​

Within the framework of the Company’s site, the Company does not use the abovementioned personal data for any other purpose.

The data subject has the right to object to the receipt of email messages from the Company through the site at all times by using the unsubscribe button provided in such email messages or by using our dedicated Privacy Portal.

3.2 The Company site also may use cookies and social media plugins, primarily to optimise the visitor experience on the site. For specific information about the cookies used on the site, please consult the Cookie Policy.

4. Sharing of personal data

The Company will share abovementioned personal data with Prezly in order to allow Prezly to facilitate the site and the distribution of emails through the site. ​ Prezly merely acts as a data processor for the Company. ​ A data processing agreement has been concluded between Prezly and the Company to cover this data processing activity by Prezly.

Aside from this, the Company does not transfer or share personal data with any third party in the framework of the site. ​

5. International data transfers

Prezly will try to process personal data as much as possible within the EU. ​ In so far as data transfers outside the EU are necessary, Prezly will only transfer data to third countries that offer an appropriate level of data protection, in accordance with the provisions of the General Data Protection Regulation. ​ This may include having the data recipient sign a copy of the standard contractual clauses of the European Commission.

6. Retention of personal data

The Company does not keep personal data any longer than necessary to achieve the intended purpose for which the personal data are collected. ​ In principle, the personal data will be deleted as soon as the data subject has unsubscribed.

7. Security of personal data

Prezly has taken all reasonable and adequate technical and organisational security measures to protect the personal data as best as possible when processed in the framework of the Company’s site. ​ This includes protection against accidental or intentional (and unauthorised) manipulation, modification, publication, loss, abuse, destruction or access by unauthorised persons. Such measures include amongst others a limited access policy and strong password protection, multi-factor authentication.

8. Rights relating to personal data

8.1 The data subject has the following rights in relation to his/her personal data:

  • Access to and information about the personal data processed about the data subject;
  • Be forgotten, or ask to delete its personal data;
  • Rectification and completion;
  • Transferability of personal data;
  • Restriction of processing;
  • Object to the processing.

To exercise these rights, please contact Prezly via email at privacy@prezly.com. Prezly will share your request with the Company for further processing. ​

8.2 In case of questions or complaints about the processing of personal data, the data subject can always inform Prezly via email at privacy@prezly.com. Prezly will share the question or complaint with the Company for further processing. ​

The data subject may also file a complaint with the Belgian Data Protection Authority at any time:

Website:

https://www.autoriteprotectiondonnees.be/citoyen/agir/introduire-une-plainte
​

Contact details:

Data Protection Authority

Rue de la Presse 35, 1000 Brussels, Belgium

9. Applicable law

Any dispute in relation to this Privacy Policy must be interpreted in accordance with Belgian law.

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About Brussels Airlines

Brussels Airlines is the home carrier of Belgium and one of the four network airlines of the Lufthansa Group. It connects the European capital from Brussels Airport with over 90 destinations, 18 of which are in Sub Saharan Africa. The company employs more than 3,500 people and operates 44 aircraft.

Brussels Airlines aims to emit 50% less CO2 by 2030 compared to 2019 and plans to be carbon neutral by 2050. The airline is participating in the Stargate Project led by Brussels Airport and is therefore part of the testing ground for sustainable aviation at its home base. In addition, the airline signed the Circular Economy agreement of the Antwerp Management School in 2021. The airline was the first to transport Sustainable Aviation Fuel (SAF) through the CEPS-pipeline connecting Brussels Airport early 2023. Since end 2024, Brussels Airlines has welcomed five state-of-the-art Airbus A320neo allowing the airline to significantly lower its CO2- and noise-emissions on its medium-haul network.

As an ambassador of its country, Brussels Airlines brings the world to Belgium and the best of Belgium to the world, among others through collaborations with Belgian Star Chefs, Belgian culinary products and the Belgian Icons, specially painted aircraft that honour a Belgian iconic person, team or event to promote Belgian culture worldwide.

More information on brusselsairlines.com 


About Star Alliance

Established in 1997 as the first truly global airline alliance, the Star Alliance network was founded on a customer value proposition of global reach, worldwide recognition, and seamless service. Since its inception, it has offered the largest and most comprehensive airline network, with a strong emphasis on enhancing the customer experience throughout the entire Alliance journey.

Overall, the Star Alliance network currently offers more than 17,500 daily flights to over 1,150 airports in almost 190 countries.

Star Alliance Press Office: +65 8729 6691; mediarelations@staralliance.com
More information on staralliance.com

Contact

b.house Zone General Aviation - Airport Building 26 1831 Diegem

+32 2 723 89 90

press@brusselsairlines.com

www.brusselsairlines.com