A Shot For Charity: pictures for a good cause

Brussels Airlines puts the work of humanitarian organizations in the spotlight

For humanitarian organizations a picture is worth a thousand words. That’s why they are so strong in conveying their message through poignant photographs of the countries they work in. Brussels Airlines, who supports these organizations in Africa through its b.foundation for Africa, joined forces with Medics Without Vacation, Memisa, Ex-Change and Doctors Without Borders to organize a photo exhibition of a selection of their best and most touching photos.

The photos for the A Shot For Charity campaign were shot by famous Belgian photographers like Wim De Schamphelaere, Griet Hendrickx and Lieve Blancquaert, who were very closely with the humanitarian organizations. From now until 24 December they are sold as high-quality prints on the Belgian photography website MTWalls.be. All profits will go to Medics Without Vacation, Memisa, Ex-Change and Doctors Without Borders. The highlight of the campaign is a photo exhibition and auction of deluxe versions of the artworks on 18 December in the Brussels Airlines headquarters, under the watchful eye of the photographers. The proceeds of this evening are also donated to the organizations.

With this campaign Brussels Airlines, who supports humanitarian projects in Africa through its b.foundation for Africa, wants to support its partners and bring more attention to their work. “At Brussels Airlines we care deeply about people who care about others, and one of the ways we do that that is by promoting the work of our partners. As Africa specialist we are often confronted  with people who suffer from poverty, disease, neglect and violence. We want to give back to the communities we fly to and help improve their life quality”, says Ilse Verhelst, responsible for Brussels Airlines’ b.foundation.


Discover all photographs of the A Shot For Charity exhibition.

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About Brussels Airlines

Brussels Airlines is the home carrier of Belgium and one of the four network airlines of the Lufthansa Group. It connects the European capital from Brussels Airport with over 85 destinations, 17 of which are in Sub Saharan Africa. The company employs more than 3,300 people and operates 43 aircraft.

Brussels Airlines aims to emit 50% less CO2 by 2030 compared to 2019 and plans to be carbon neutral by 2050. The airline is participating in the Stargate Project led by Brussels Airport and is therefore part of the testing ground for sustainable aviation at its home base. In addition, the airline signed the Circular Economy agreement of the Antwerp Management School in 2021. The airline was the first to transport Sustainable Aviation Fuel (SAF) through the CEPS-pipeline connecting Brussels Airport early 2023. By end 2024, Brussels Airlines will have welcomed five state-of-the-art Airbus A320neo allowing the airline to significantly lower its CO2- and noise-emissions on its medium-haul network.

As an ambassador of its country, Brussels Airlines brings the world to Belgium and the best of Belgium to the world, among others through collaborations with Belgian Star Chefs, Belgian culinary products and the Belgian Icons, specially painted aircraft that honour a Belgian iconic person, team or event to promote Belgian culture worldwide.

More information on brusselsairlines.com 

About Star Alliance

The Star Alliance network was established in 1997 as the first truly global airline alliance, based on a customer value proposition of global reach, worldwide recognition and seamless service. Since inception, it has offered the largest and most comprehensive airline network, with a focus on improving customer experience across the Alliance journey.

Overall, the Star Alliance network currently offers more than 10,000 daily flights to almost 1,200 airports in 184 countries.

More information on staralliance.com


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