Belgian organizations join forces to attract tourists

Tourists who want to visit Belgium, now have one convenient and advantageous travel formula, the Hi Belgium Pass. Hi Belgium Pass is the result of a unique cooperation between Brussels Airlines, Brussels Airport, the Belgian Railways and several tourist offices, cities and attractions. With the Pass, tourists can fly from 50 European cities to Brussels Airport, from where they can take unlimited train rides to Belgian cities and visit a wealth of tourist attractions for free.

After the attacks of 22 March the number of tourists visiting Belgium has decreased significantly. In the past months, several governments, action groups and companies have launched campaigns to restore the image of Belgium.

On the initiative of Brussels Airlines, several Belgian organizations have now  joined forces to create a travel product that focuses on European tourists who want to take a weekend trip in Belgium. With the Hi Belgium Pass, planning a weekend trip to Belgium becomes a breeze and is more attractive than ever.

The Hi Belgium Pass is an initiative of Brussels Airlines, Brussels Airport, the Belgian Railways, tourist offices (Toerisme Vlaanderen, Visit Brussels, Belgique-Wallonie, Brussels Museum Council), the cities of Brussels, Bruges, Ghent, Antwerp, Leuven, Luik and Mechelen and several tourist attractions. All these partners have made a significant contribution to make the pass as interesting as possible.

For only 149 euro, Hi Belgium Pass travelers can fly with Brussels Airlines from 50 airports in 18 different countries to Brussels Airport (Check&Go ticket). From there they can take unlimited train rides to different Belgian cities, where they have free access to a wealth of tourist attractions (musea, guided tours, etc.). The only choice the visitor has to make is which two cities he or she wants to visit.

Hi Belgium Pass travelers can fly in on Thursday, Friday or Saturday and leave on Sunday, Monday or Tuesday. The offer is valid throughout the year. The pass is available for tourists from Germany, Denmark, France, Greece, Hungary, Italy, Croatia, Lithuania, Norway, Austria, Poland, Portugal, Russia, Spain, Czech Republic, Sweden, Switzerland and the United Kingdom.  The Hi Belgium Pass can easily be booked via brusselsairlines.com

It is the first time that the important tourist operators of Belgium work together to promote their country abroad with a concrete travel product. In the near future other cities will join the initiative. The partners will promote the Hi Belgium Pass via marketing campaigns, their own communication channels and their representatives abroad.

“With the Hi Belgium Pass we put Belgium on the map more than ever”, says Brussels Airlines CEO Bernard Gustin. “One year after 22 March, we still see a need to attract foreign tourists to our country. I thank all partners who support the initiative and who have made great efforts in order to be able to offer an interesting travel product. The aim is to continue to grow the Pass in the coming months by adding new cities to the list. This is the start of an even stronger cooperation in our country.”

  • Bernard Gustin, CEO of Brussels Airlines

 

“the Hi Belgium Pass is an excellent opportunity for tourists to discover Belgium by train. A quarter of all passengers at Brussels Airport already uses the train to travel from and to the airport. The station Brussels Airport is situated under the airport and has direct connections to no less than 83 Belgian stations. The large stations are all very near to historic city centers, which makes the most important touristic destinations easily accessible by train.3

  • Sophie Dutordoir, CEO NMBS

 

Our hospitality, our impressive sports performance and our culinary and artistic talents are important assets that contribute to Belgium's reputation. Often we are too modest to admit it. A strong selection of partners has joined forces to promote these Belgian assets in the rest of Europe, with the Hi Belgium Pass. Without hesitation, Brussels Airport has joined this initiative because it fits in with our main objective to offer a high quality service to our passengers and let them discover our legendary hospitality."

  • Arnaud Feist, CEO Brussels Airport

 

“This unique weekend product is a win-win situation for international tourists as well as our tourism industry.  On top of it, the Hi Belgium Pass gives a boost to our reputation and the tourist flow towards our country. The pass is an extra promotion opportunity for our tourism providers who can link their own offer or campaign. With 4.6% of our gross national product, tourism is one of the most important sectors in our country. With this kind of offer and this kind of cooperation we can more than ever make a difference. We at Visit Flanders can only encourage this initiative. We put our shoulders under the international promotion of the Hi Belgium Pass and thank all partners for their contribution. "

  • Peter De Wilde, General Administrator Visit Flanders

 

“The governments of Brussels and Brussels Airlines have always put much effort in the promotion of the capital of 500 million Europeans. I want to congratulate everyone who contributed to the Hi Belgium Pass, an initiative that strengthens us even more. This product will undoubtedly further contribute to the tourism dynamics of Brussels and will further highlight the attractiveness of our capital. "

- Philippe Close, Brussels alderman for Tourism

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About Brussels Airlines

Brussels Airlines is the home carrier of Belgium and one of the four network airlines of the Lufthansa Group. It connects the European capital from Brussels Airport with over 85 destinations, 17 of which are in Sub Saharan Africa. The company employs more than 3,300 people and operates 43 aircraft.

Brussels Airlines aims to emit 50% less CO2 by 2030 compared to 2019 and plans to be carbon neutral by 2050. The airline is participating in the Stargate Project led by Brussels Airport and is therefore part of the testing ground for sustainable aviation at its home base. In addition, the airline signed the Circular Economy agreement of the Antwerp Management School in 2021. The airline was the first to transport Sustainable Aviation Fuel (SAF) through the CEPS-pipeline connecting Brussels Airport early 2023. By end 2024, Brussels Airlines will have welcomed five state-of-the-art Airbus A320neo allowing the airline to significantly lower its CO2- and noise-emissions on its medium-haul network.

As an ambassador of its country, Brussels Airlines brings the world to Belgium and the best of Belgium to the world, among others through collaborations with Belgian Star Chefs, Belgian culinary products and the Belgian Icons, specially painted aircraft that honour a Belgian iconic person, team or event to promote Belgian culture worldwide.

More information on brusselsairlines.com 


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The Star Alliance network was established in 1997 as the first truly global airline alliance, based on a customer value proposition of global reach, worldwide recognition and seamless service. Since inception, it has offered the largest and most comprehensive airline network, with a focus on improving customer experience across the Alliance journey.

Overall, the Star Alliance network currently offers more than 10,000 daily flights to almost 1,200 airports in 184 countries.

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