Brussels Airlines and Delhaize create Valentine’s Day gift box

For the very first time, Brussels Airlines and Delhaize have concluded a partnership. Together they launch the Valentine b.giftbox. The successful voucher the airline proposes every year for the holiday season, has got new company with this new Valentine version.

The b.giftbox contains a voucher for a romantic trip for 2 (a round trip flight to one of the 39 selected European destinations) ad a cookie box with little chocolate butter heart cookies from the Delhaize brand “Taste of Inspirations”. The b.giftbox is available for only €199 in the Delhaize e-shop and can be collected in one of the stores or delivered at home.

Next to gift vouchers, Brussels Airlines already introduced other specific products on the market in the past. One of them is b.pass, a flight pass for a number of flights to the same destination, targeted at commuters. Another one is b.student, a flight package tailored to the needs of exchange student, with extra luggage for their long stay abroad and an open return date for students who aren't sure when their exams will be over.

"We notice an enormous demand for these tailored products. The voucher that we offer during the holiday period is always a huge success. This Valentine giftbox is a next step. Thanks to this partnership with Delhaize, we can offer the voucher in a nice package together with a tangible product, which makes it a beautiful gift to offer to a loved one."

-- Christian Dumortier, Head of Strategic Partnerships at Brussels Airlines

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About Brussels Airlines

Brussels Airlines is the home carrier of Belgium and one of the four network airlines of the Lufthansa Group. It connects the European capital from Brussels Airport with over 85 destinations, 17 of which are in Sub Saharan Africa. The company employs more than 3,300 people and operates 43 aircraft.

Brussels Airlines aims to emit 50% less CO2 by 2030 compared to 2019 and plans to be carbon neutral by 2050. The airline is participating in the Stargate Project led by Brussels Airport and is therefore part of the testing ground for sustainable aviation at its home base. In addition, the airline signed the Circular Economy agreement of the Antwerp Management School in 2021. The airline was the first to transport Sustainable Aviation Fuel (SAF) through the CEPS-pipeline connecting Brussels Airport early 2023. By end 2024, Brussels Airlines will have welcomed five state-of-the-art Airbus A320neo allowing the airline to significantly lower its CO2- and noise-emissions on its medium-haul network.

As an ambassador of its country, Brussels Airlines brings the world to Belgium and the best of Belgium to the world, among others through collaborations with Belgian Star Chefs, Belgian culinary products and the Belgian Icons, specially painted aircraft that honour a Belgian iconic person, team or event to promote Belgian culture worldwide.

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About Star Alliance

The Star Alliance network was established in 1997 as the first truly global airline alliance, based on a customer value proposition of global reach, worldwide recognition and seamless service. Since inception, it has offered the largest and most comprehensive airline network, with a focus on improving customer experience across the Alliance journey.

Overall, the Star Alliance network currently offers more than 10,000 daily flights to almost 1,200 airports in 184 countries.

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