Brussels Airlines and Delhaize create Valentine’s Day gift box

Brussels Airlines and Delhaize create Valentine’s Day gift box

For the very first time, Brussels Airlines and Delhaize have concluded a partnership. Together they launch the Valentine b.giftbox. The successful voucher the airline proposes every year for the holiday season, has got new company with this new Valentine version.

The b.giftbox contains a voucher for a romantic trip for 2 (a round trip flight to one of the 39 selected European destinations) ad a cookie box with little chocolate butter heart cookies from the Delhaize brand “Taste of Inspirations”. The b.giftbox is available for only €199 in the Delhaize e-shop and can be collected in one of the stores or delivered at home.

Next to gift vouchers, Brussels Airlines already introduced other specific products on the market in the past. One of them is b.pass, a flight pass for a number of flights to the same destination, targeted at commuters. Another one is b.student, a flight package tailored to the needs of exchange student, with extra luggage for their long stay abroad and an open return date for students who aren't sure when their exams will be over.

"We notice an enormous demand for these tailored products. The voucher that we offer during the holiday period is always a huge success. This Valentine giftbox is a next step. Thanks to this partnership with Delhaize, we can offer the voucher in a nice package together with a tangible product, which makes it a beautiful gift to offer to a loved one."

-- Christian Dumortier, Head of Strategic Partnerships at Brussels Airlines

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About Brussels Airlines

Brussels Airlines is Belgium's national airline, connecting the capital of Europe to more than 70 destinations, whereof 15 in Africa, the continent that Brussels Airlines carries closes to its heart. Moreover, Brussels Airlines offers 60 destinations in Europe, 2 in North America and Tel Aviv. The company employs 3,100 employees and operates 38 aircraft.

In view of the global coronavirus pandemic, Brussels Airlines has committed itself to the strictest health safety measures in aviation worldwide, following the recommendations of EASA (European Air Safety Agency). Since the outbreak of the coronavirus, the Belgian airline operates an adapted flight schedule that is based on market demand and that takes into account the travel restrictions of the different authorities.

Thanks to its no-compromise positioning, Brussels Airlines combines competitive all-flexible fares with  the highest service quality. With yearly changing Belgian Star Chefs, its wide offer of Belgian food and drinks and the five Belgian Icons, Brussels Airlines is acting as a real ambassador of its country, bringing the world to Belgium and the best of Belgium to the world.

Creating over 40.000 direct and indirect jobs, Brussels Airlines plays an important role in the Belgian economy and is part of Belgium's second largest economic engine: its hub at Brussels Airport. In 2019, the airline transported over 10 million passengers to, from and via Brussels Airport.

Brussels Airlines offers cargo capacity on all its flights, commercialized by Lufthansa Cargo. The airline also handles the daily maintenance of its aircraft fleet.

Brussels Airlines is one of the four Lufthansa Group network airlines (Austrian, Brussels Airlines, Lufthansa and Swiss) and member of Star Alliance. The company was founded in 2002 and is 100% owned by Deutsche Lufthansa AG.

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