Brussels Airlines and Delhaize create Valentine’s Day gift box

Brussels Airlines and Delhaize create Valentine’s Day gift box

Wednesday, February 8, 2017 — For the very first time, Brussels Airlines and Delhaize have concluded a partnership. Together they launch the Valentine b.giftbox. The successful b.gift voucher the airline proposes every year for the holiday season, has got new company with this new Valentine version.

The b.giftbox contains a voucher for a romantic trip for 2 (a round trip flight to one of the 39 selected European destinations) ad a cookie box with little chocolate butter heart cookies from the Delhaize brand “Taste of Inspirations”. The b.giftbox is available for only €199 in the Delhaize e-shop and can be collected in one of the stores or delivered at home.

Next to gift vouchers, Brussels Airlines already introduced other specific products on the market in the past. One of them is b.pass, a flight pass for a number of flights to the same destination, targeted at commuters. Another one is b.student, a flight package tailored to the needs of exchange student, with extra luggage for their long stay abroad and an open return date for students who aren't sure when their exams will be over.

"We notice an enormous demand for these tailored products. The b.gift voucher that we offer during the holiday period is always a huge success. This Valentine giftbox is a next step. Thanks to this partnership with Delhaize, we can offer the voucher in a nice package together with a tangible product, which makes it a beautiful gift to offer to a loved one."

-- Christian Dumortier, Head of Strategic Partnerships at Brussels Airlines