Brussels Airlines and Delhaize create Valentine’s Day gift box

Brussels Airlines and Delhaize create Valentine’s Day gift box

For the very first time, Brussels Airlines and Delhaize have concluded a partnership. Together they launch the Valentine b.giftbox. The successful b.gift voucher the airline proposes every year for the holiday season, has got new company with this new Valentine version.

The b.giftbox contains a voucher for a romantic trip for 2 (a round trip flight to one of the 39 selected European destinations) ad a cookie box with little chocolate butter heart cookies from the Delhaize brand “Taste of Inspirations”. The b.giftbox is available for only €199 in the Delhaize e-shop and can be collected in one of the stores or delivered at home.

Next to gift vouchers, Brussels Airlines already introduced other specific products on the market in the past. One of them is b.pass, a flight pass for a number of flights to the same destination, targeted at commuters. Another one is b.student, a flight package tailored to the needs of exchange student, with extra luggage for their long stay abroad and an open return date for students who aren't sure when their exams will be over.

"We notice an enormous demand for these tailored products. The b.gift voucher that we offer during the holiday period is always a huge success. This Valentine giftbox is a next step. Thanks to this partnership with Delhaize, we can offer the voucher in a nice package together with a tangible product, which makes it a beautiful gift to offer to a loved one."

-- Christian Dumortier, Head of Strategic Partnerships at Brussels Airlines

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About Brussels Airlines


Brussels Airlines is Belgium's national airline, connecting the capital of Europe to more than 100 destinations, whereof 23 in Africa, the continent Brussels Airlines considers its second home. Besides Africa, Brussels Airlines offers more than 90 destinations in Europe, 3 in North America and Tel Aviv. The company has over 4,000 employees and 48 aircraft operating some 250 flights daily, flying more than 10 million passengers a year to, via and from Brussels Airport. Thanks to its no-compromise positioning, Brussels Airlines combines competitive fares with the highest service quality.  With yearly changing Belgian Star Chefs, its wide offer of Belgian food and drinks and the five Belgian Icons, Brussels Airlines is an ambassador of its country, bringing the world to Belgium and the best of Belgium to the world.

Brussels Airlines offers cargo capacity on all its flights, commercialized by Lufthansa Cargo. The airline also handles the daily maintenance of its aircraft fleet.

Brussels Airlines is part of the Lufthansa Group and is a member of Star Alliance. The company was founded in 2002 and is 100% owned by Deutsche Lufthansa AG.

More information on brusselsairlines.com

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