Brussels Airlines and Lufthansa Group join forces in one Belgian sales organization

On July 1st, Brussels Airlines and the other Lufthansa Group airlines bring together their sales activities in Belgium for the travel agents, tour operators, corporates and small and medium enterprises. Patrick Artiel will head the Sales Belgium department.

As a member of the Lufthansa Group, Brussels Airlines already cooperates closely with Lufthansa, Swiss and Austrian Airlines, but the sales activities on the Belgian market were still separated. This will change next month, when the airlines will be represented by one integrated sales organization for the Belgian market, under the lead of Brussels Airlines at the headquarters in

The 30-member sales team will become the point of contact of all airlines of the Lufthansa Group in Belgium for travel agents, tour operators, SME’s and corporate accounts. Only the marketing activities as well as direct sales (call center, websales, group sales) remain separate.

The new sales team will be led by Patrick Artiel. With over 30 years of aviation experience he built up at Sabena, Swiss, Lufthansa and Brussels Airlines, Patrick Artiel has the perfect profile for the position.

“The merging of our sales efforts is a natural move in the Lufthansa Group integration, which is being implemented not only in Belgium, but also in several other European countries”, says Patrick Artiel, Head of Lufthansa Group Sales Belgium. We were in fact already offering more and more Lufthansa Group sales contracts to the Belgian travel industry. The integration is very good news for the travel agents, corporate travel managers and tour operators, who now have one key account manager for all Lufthansa Group airlines. We will be able to be closer to our business partners and offer even more service, another proof that we continue to invest in our relationship with our business-to-business customers.”

Steffen Weinstok, General Manager Lufthansa France & Benelux, adds: “This integration is indeed the logic step to be closer to the customer by having one single responsibility for all four group airlines. Our business-to-business partners will in future get the entire competence for all Lufthansa Group Airlines by their dedicated Account Manager as we combine the knowledge and experience from four airlines within one single team.

Currently the customer portfolio of each key account manager is being put together, with the aim to keep as much as possible the same clients and their current key accounts together. A Sales Blitz Road Show will be held during the summer season and several other sales activities are planned to strengthen the ties with the business-to-business partners and the travel industry. Brussels Airlines, Lufthansa, Swiss and Austrian will henceforth be jointly represented at travel trade fairs and events as well. 

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About Brussels Airlines

Brussels Airlines is the home carrier of Belgium and one of the four network airlines of the Lufthansa Group. It connects the European capital from Brussels Airport with over 85 destinations, 17 of which are in Sub Saharan Africa. The company employs more than 3,300 people and operates 43 aircraft.

Brussels Airlines aims to emit 50% less CO2 by 2030 compared to 2019 and plans to be carbon neutral by 2050. The airline is participating in the Stargate Project led by Brussels Airport and is therefore part of the testing ground for sustainable aviation at its home base. In addition, the airline signed the Circular Economy agreement of the Antwerp Management School in 2021. The airline was the first to transport Sustainable Aviation Fuel (SAF) through the CEPS-pipeline connecting Brussels Airport early 2023. By end 2024, Brussels Airlines will have welcomed five state-of-the-art Airbus A320neo allowing the airline to significantly lower its CO2- and noise-emissions on its medium-haul network.

As an ambassador of its country, Brussels Airlines brings the world to Belgium and the best of Belgium to the world, among others through collaborations with Belgian Star Chefs, Belgian culinary products and the Belgian Icons, specially painted aircraft that honour a Belgian iconic person, team or event to promote Belgian culture worldwide.

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About Star Alliance

The Star Alliance network was established in 1997 as the first truly global airline alliance, based on a customer value proposition of global reach, worldwide recognition and seamless service. Since inception, it has offered the largest and most comprehensive airline network, with a focus on improving customer experience across the Alliance journey.

Overall, the Star Alliance network currently offers more than 10,000 daily flights to almost 1,200 airports in 184 countries.

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