Brussels Airlines and Neuhaus reintroduce Belgian Chocolate boxes

Both companies continue to build on their 20-year partnership and spread the 'belgitude'

Brussels, May 23rd 2023 - Brussels Airlines is once again extending its collaboration with Belgian chocolatier Neuhaus. After a three-year break due to the Corona pandemic, the large praline boxes will make their reappearance on board long haul flights and every business class passenger will receive a chocolate gift box. At the lounge “THE LOFT by Brussels Airlines and Lexus” at Brussels Airport - where master chocolatier Eric Lauwers makes live chocolates - an exclusive “THE LOFT” praline has also been ​ introduced in February this year. Thanks to this unique cooperation, Brussels Airlines and Neuhaus give almost 700,000 travellers a year the chance to discover Belgian chocolate.

Brussels Airlines and Neuhaus have been flying one of Belgium's most iconic delicacies around the world together since 2003: chocolate. The two companies have been sharing common values such as passion, customer centricity and outstanding quality during their 20-year partnership. Both brands will continue to further promote the Belgian soul and identity, the so-called 'belgitude', together.

“Our partnership with Neuhaus is one of the longest-running collaborations in our existence. Chocolate is a perfect match with what we stand for as an airline: 100% Belgian passion and quality. On our long haul flights alone, more than 300,000 business class passengers can taste one of Belgium's top products.”
Nicolas Iritcity, Inflight Product Manager, Brussels Airlines

Highly appreciated gift boxes
The partnership with Neuhaus will be most visible to business class travellers. Brussels Airlines is reintroducing the beautiful, luxurious gift box with 12 chocolates of dark, white and milk chocolate after a three-year absence. In doing so, Brussels Airlines is responding to the demand of its passengers. ​ ​

“We are very happy to offer the Brussels Airlines’ Business Class passengers their favourite chocolate on board again, a unique gift which was clearly missed by many travellers. They can treat themselves, their family, friends or business associates to it. The Original Belgian Chocolate is back on board to delight our addicted customers.”
- Alexandra Bevernage, Travel Retail Director, Neuhaus

Master chocolatier live at work
Passengers who visit ​ the lounge 'THE LOFT by Brussels Airlines and Lexus' at Brussels Airport can enjoy a unique chocolate experience.

"In our lounge 'THE LOFT', we really pamper our guests and work closely with our partners such as Lexus and Neuhaus. Experience is central to this. Our loyal customers are familiar with the sight of Neuhaus’ master chocolatier Eric Lauwers making pralines live in our lounge since 2018. Every year, more than 100,000 pralines are tasted which accounts for over 1 ton of chocolate made by Neuhaus’ Mâitre Chocolatier. Since February of this year our guests can also enjoy a special praline - a manon filled with fresh cream & coffee enrobed in white chocolate - which is exclusively available in the lounge.” ​
- Maxim Roelen, Product Manager Cabin & Ground, Brussels Airlines

As a “flying ambassador” for our country, Brussels Airlines uses as many Belgian products as possible on board its flights. Besides Neuhaus chocolate, the airline also offers healthy fresh meals and snacks from Belgian company Foodmaker, different Belgian beers and even Belgian fries on board.




Joëlle Neeb

For media requests only



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About Brussels Airlines

Brussels Airlines is the home carrier of Belgium and one of the four network airlines of the Lufthansa Group. It connects the European capital from Brussels Airport with over 85 destinations, 17 of which are in Sub Saharan Africa. The company employs more than 3,300 people and operates 43 aircraft.

Brussels Airlines aims to emit 50% less CO2 by 2030 compared to 2019 and plans to be carbon neutral by 2050. The airline is participating in the Stargate Project led by Brussels Airport and is therefore part of the testing ground for sustainable aviation at its home base. In addition, the airline signed the Circular Economy agreement of the Antwerp Management School in 2021. The airline was the first to transport Sustainable Aviation Fuel (SAF) through the CEPS-pipeline connecting Brussels Airport early 2023. By end 2024, Brussels Airlines will have welcomed five state-of-the-art Airbus A320neo allowing the airline to significantly lower its CO2- and noise-emissions on its medium-haul network.

As an ambassador of its country, Brussels Airlines brings the world to Belgium and the best of Belgium to the world, among others through collaborations with Belgian Star Chefs, Belgian culinary products and the Belgian Icons, specially painted aircraft that honour a Belgian iconic person, team or event to promote Belgian culture worldwide.

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About Star Alliance

The Star Alliance network was established in 1997 as the first truly global airline alliance, based on a customer value proposition of global reach, worldwide recognition and seamless service. Since inception, it has offered the largest and most comprehensive airline network, with a focus on improving customer experience across the Alliance journey.

Overall, the Star Alliance network currently offers more than 10,000 daily flights to almost 1,200 airports in 184 countries.

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