Brussels Airlines appoints Duval Guillaume as its global advertising agency

Brussels Airlines, the leading airline group flying to and from Belgium, has appointed Duval Guillaume as its global communication partner. The Brussels office of Duval Guillaume will handle Brussels Airlines’ advertising and online communication requirements for all of Europe and Africa.

Ursula Silling, the airline’s Executive Vice President Commercial, says: “We are eager to start working with a communication highflyer like Duval Guillaume with whom we share a same passion for innovative marketing communication and advertising. Its proven creativity and strategic thinking will help Brussels Airlines grow its position as a preferred airline brand.” 

Olivier Lecocq, Vice President Marketing adds: "Duval Guillaume becomes a member of our crew at an exciting time as we embark upon an ambitious program which will bring Brussels Airlines to a higher level of brand awareness and recognition in Belgium and throughout Europe and Africa.” 

“There’s something very special about representing your national airline" says André Duval, CEO of Duval Guillaume. “We are indeed very proud of this appointment and are looking forward to helping Brussels Airlines increase its market share and its ‘share of heart’." 

As the agency behind numerous campaigns that have brought many brands to become the Belgians’ favourite brands, Duval Guillaume is impassioned to start working for a national brand icon as Brussels Airlines.

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About Brussels Airlines

Brussels Airlines is the home carrier of Belgium and one of the four network airlines of the Lufthansa Group. It connects the European capital from Brussels Airport with over 85 destinations, 17 of which are in Sub Saharan Africa. The company employs more than 3,300 people and operates 43 aircraft.

Brussels Airlines aims to emit 50% less CO2 by 2030 compared to 2019 and plans to be carbon neutral by 2050. The airline is participating in the Stargate Project led by Brussels Airport and is therefore part of the testing ground for sustainable aviation at its home base. In addition, the airline signed the Circular Economy agreement of the Antwerp Management School in 2021. The airline was the first to transport Sustainable Aviation Fuel (SAF) through the CEPS-pipeline connecting Brussels Airport early 2023. By end 2024, Brussels Airlines will have welcomed five state-of-the-art Airbus A320neo allowing the airline to significantly lower its CO2- and noise-emissions on its medium-haul network.

As an ambassador of its country, Brussels Airlines brings the world to Belgium and the best of Belgium to the world, among others through collaborations with Belgian Star Chefs, Belgian culinary products and the Belgian Icons, specially painted aircraft that honour a Belgian iconic person, team or event to promote Belgian culture worldwide.

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About Star Alliance

The Star Alliance network was established in 1997 as the first truly global airline alliance, based on a customer value proposition of global reach, worldwide recognition and seamless service. Since inception, it has offered the largest and most comprehensive airline network, with a focus on improving customer experience across the Alliance journey.

Overall, the Star Alliance network currently offers more than 10,000 daily flights to almost 1,200 airports in 184 countries.

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Contact Zone General Aviation - Airport Building 26 1831 Diegem

+32 2 723 89 90