Brussels Airlines appoints Duval Guillaume as its global advertising agency

Brussels Airlines, the leading airline group flying to and from Belgium, has appointed Duval Guillaume as its global communication partner. The Brussels office of Duval Guillaume will handle Brussels Airlines’ advertising and online communication requirements for all of Europe and Africa.

Ursula Silling, the airline’s Executive Vice President Commercial, says: “We are eager to start working with a communication highflyer like Duval Guillaume with whom we share a same passion for innovative marketing communication and advertising. Its proven creativity and strategic thinking will help Brussels Airlines grow its position as a preferred airline brand.” 

Olivier Lecocq, Vice President Marketing adds: "Duval Guillaume becomes a member of our crew at an exciting time as we embark upon an ambitious program which will bring Brussels Airlines to a higher level of brand awareness and recognition in Belgium and throughout Europe and Africa.” 

“There’s something very special about representing your national airline" says André Duval, CEO of Duval Guillaume. “We are indeed very proud of this appointment and are looking forward to helping Brussels Airlines increase its market share and its ‘share of heart’." 

As the agency behind numerous campaigns that have brought many brands to become the Belgians’ favourite brands, Duval Guillaume is impassioned to start working for a national brand icon as Brussels Airlines.

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About Brussels Airlines

About Brussels Airlines

Brussels Airlines is Belgium's home carrier and one of the network airlines of the Lufthansa Group. From its hub at Brussels Airport, the airline connects Belgium and Europe with more than 90 destinations worldwide, including 18 destinations in Sub-Saharan Africa. The Belgian airline employs more than 3,500 people and operates a fleet of 46 aircraft.

Brussels Airlines is committed to reducing its environmental footprint and works together with Lufthansa Group on a range of initiatives. The airline participates in the Stargate project led by Brussels Airport, signed the Circular Economy agreement of Antwerp Management School, and was the first airline to - early 2023 - transport Sustainable Aviation Fuel (SAF) through the CEPS pipeline to Brussels Airport. Between November 2023 and June 2026, Brussels Airlines has welcomed eight brand-new Airbus A320neo aircraft, significantly reducing fuel consumption, CO₂ emissions and noise levels across its European network.

As an ambassador for its country, Brussels Airlines brings the world to Belgium and the best of Belgium to the world. The airline showcases Belgian culture through collaborations with Belgian Star Chefs, the promotion of Belgian products on board, and its Belgian Icons aircraft, which celebrate unique elements of Belgium's culture and heritage.

More information on brusselsairlines.com 


About Star Alliance

Established in 1997 as the first truly global airline alliance, the Star Alliance network was founded on a customer value proposition of global reach, worldwide recognition, and seamless service. Since its inception, it has offered the largest and most comprehensive airline network, with a strong emphasis on enhancing the customer experience throughout the entire Alliance journey.

Overall, the Star Alliance network currently offers almost 18,000 daily flights to over 1,160 airports in more than 190 countries.

Star Alliance Press Office: +65 8729 6691; mediarelations@staralliance.com
More information on staralliance.com

Contact

b.house Kompaslaan 26 1831 Diegem

+32 2 723 89 90

press@brusselsairlines.com

www.brusselsairlines.com