Brussels Airlines calls on all Belgians to create its 5th Belgian Icon

Brussels Airlines calls on all Belgians to create its 5th Belgian Icon

The creative competition is open to all fans of Belgium around the globe

Following the immense popularity of Rackham, Magritte, Trident and Amare, Brussels Airlines goes in search of a fifth Belgian icon to dedicate another one of its aircraft to. Who better to decide than the customers who will fly the four corners of Europe on board of the iconic plane as from next year? That’s why the airline launches a competition to let enthusiasts determine the next Belgian icon to take center stage on their Airbus A320.

As a proud ambassador of Belgium, Brussels Airlines continues its series of special design aircraft, which fly people to the home of famous Belgian characters and events. In 2015, Brussels Airlines presented a first special livery with Rackham, an Airbus A320 painted like the famous shark submarine from the Tintin album “Red Rackham’s Treasure”. Rackham soon became one of the most photographed planes in Europe. One year later, two new Belgian Icons joined Brussels Airlines’ fleet: Magritte, dedicated to the world-renowned surrealist painter René Magritte and Trident, the official plane of the Belgian Red Devils, Belgium’s national football team. This year, the airline presented another Belgian icon: Amare, dedicated to the music festival Tomorrowland, for which the airline flies 10,000 partygoers to Belgium every year.

Brussels Airlines now turns to its customers and fans to ask what they would like to see on the next plane, an idea that sets Belgium apart. Everyone with a heart for Belgium, designer or enthusiast, can send in their written idea or even a plane design. A jury of famous Belgians, including Tomorrowland founders Manu and Michiel Beers, Olympic Gold winner Olivia Borlée, CEO and artistic director of BOZAR Paul Dujardin, CEO of Pairi Daiza Eric Domb, producer and musician Netsky, and Belgian Star Chef Yves Mattagne, will create a shortlist of the two best ideas. The final decision is again taken by the fans. They get to vote for the final winning idea. Next to eternal fame, the winner gets to follow the entire design process and the painting of the Belgian Icon behind the scenes, he or she will be at the front row during the big reveal event of the plane and will fly on its maiden voyage. The plane will be presented to the public in March 2018.

“Our Belgian Icons are very well known and are a great tool for people around the world to get to know Belgium. We are a country with many well kept secrets. Everyone knows us for our great beers and chocolate, but most people don’t know that Belgium is also the home of many cartoons, that Belgians invented French Belgian fries, the cassette tape, roller skates and the saxophone. With our Belgian Icons, we aim to put our country on the map, and this time we want our customers to have a say. We hope to get many great ideas for our next Belgian Icon and who knows, we might have to keep some for the 6th one.”

-- Bernard Gustin, Brussels Airlines CEO

Ideas and designs for Brussels Airlines’ Belgian Icon contest can be submitted until 31 August at midnight via brusselsairlines.com. The winner will be selected in September. May the best idea win!

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About Brussels Airlines

Brussels Airlines is Belgium's national airline, connecting the capital of Europe to more than 70 destinations, whereof 15 in Africa, the continent that Brussels Airlines carries closes to its heart. Moreover, Brussels Airlines offers 60 destinations in Europe, 2 in North America and Tel Aviv. The company employs 3,100 employees and operates 38 aircraft.

In view of the global coronavirus pandemic, Brussels Airlines has committed itself to the strictest health safety measures in aviation worldwide, following the recommendations of EASA (European Air Safety Agency). Since the outbreak of the coronavirus, the Belgian airline operates an adapted flight schedule that is based on market demand and that takes into account the travel restrictions of the different authorities.

Thanks to its no-compromise positioning, Brussels Airlines combines competitive all-flexible fares with  the highest service quality. With yearly changing Belgian Star Chefs, its wide offer of Belgian food and drinks and the six Belgian Icons, Brussels Airlines is acting as a real ambassador of its country, bringing the world to Belgium and the best of Belgium to the world.

Creating over 40.000 direct and indirect jobs, Brussels Airlines plays an important role in the Belgian economy and is part of Belgium's second largest economic engine: its hub at Brussels Airport. In 2019, the airline transported over 10 million passengers to, from and via Brussels Airport.

Brussels Airlines offers cargo capacity on all its flights, commercialized by Lufthansa Cargo. The airline also handles the daily maintenance of its aircraft fleet.

Brussels Airlines is one of the four Lufthansa Group network airlines (Austrian, Brussels Airlines, Lufthansa and Swiss) and member of Star Alliance. The company was founded in 2002 and is 100% owned by Deutsche Lufthansa AG.

More information on brusselsairlines.com 

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