Brussels Airlines introduces Economy Privilege

Brussels Airlines introduces Economy Privilege

From now on, Brussels Airlines’ customers who fly to Africa, the US or Canada have the choice out of 3 classes instead of 2. Economy Privilege is Brussels Airlines’ answer for passengers travelling in Economy Class who want a comfort upgrade at a low fare. To celebrate the launch, the airline upgrades 20,000 of its customers for free in July and August

Next to its Business and Economy Class, Brussels Airlines now offers a new choice on its intercontinental flights: Economy Privilege. Economy Privilege travelers sit on the first 4 rows of the Economy Class cabin, can enjoy more leg room and can relax in an Economy seat that reclines 20 degrees instead of 8 degrees for optimal comfort. Before their meal they get treated to a glass of champagne and luxury items like an amenity kit, a hot towel, a linen pillow and a Neuhaus chocolate giftbox.

To travel in Economy Privilege , passengers pay a supplement of €120 per one-way. This price is available to everyone, even if they bought the lowest Economy Class fare. For the launch, a special discovery rate of €99 is now available. 20,000 lucky holiday makers and businessmen who have a flight coming up in July or August have received a complimentary upgrade to be the first to test the new Economy Privilege class.

”We see an increasing demand for a product between Business Class and Economy Class. Our new Economy Privilege offers more space, more comfort and more amenities at a very attractive price. After implementing our new commercial strategy successfully for short-haul flights, we are now starting to implement a new product generation also on our long-haul flights. More innovations are already in the pipeline.”

-- Lars Redeligx, Chief Commercial Officer Brussels Airlines

On every Airbus 330 aircraft, the airline offers 32 Economy Privilege seats on the first 4 rows of the Economy Class cabin, or 18,000 seats on a yearly basis.

Next to the Economy Privilege seats, Brussels Airlines has upgraded all Economy Class seats of the A330 fleet for more comfort. Based on feedback from their customers and a thorough testing of the seats, the airline concluded that the combination of the backrest and the headrest did not offer ideal comfort for long flights and has now replaced the entire backrests for better support and the best comfort.

"The first flights with Economy Privilege service will start on July 1st. We are really looking forward to welcome the first guests in our new Economy Privilege cabin and to 20.000 bright smiles of the lucky ones who get to try it out for free”.

-- Lars Redeligx, Chief Commercial Officer Brussels Airlines

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Brussels Airlines is Belgium's national airline, connecting the capital of Europe to more than 100 destinations, whereof 23 in Africa, the continent Brussels Airlines considers its second home. Besides Africa, Brussels Airlines offers more than 90 destinations in Europe, 3 in North America and Tel Aviv. The company has over 4,000 employees and 48 aircraft operating some 250 flights daily, flying more than 10 million passengers a year to, via and from Brussels Airport. Thanks to its no-compromise positioning, Brussels Airlines combines competitive fares with the highest service quality.  With yearly changing Belgian Star Chefs, its wide offer of Belgian food and drinks and the five Belgian Icons, Brussels Airlines is an ambassador of its country, bringing the world to Belgium and the best of Belgium to the world.

Brussels Airlines offers cargo capacity on all its flights, commercialized by Lufthansa Cargo. The airline also handles the daily maintenance of its aircraft fleet.

Brussels Airlines is part of the Lufthansa Group and is a member of Star Alliance. The company was founded in 2002 and is 100% owned by Deutsche Lufthansa AG.

More information on brusselsairlines.com

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