Brussels Airlines chooses TBWA as global advertising agency

During the coming years Brussels Airlines will work with the renowned TBWA advertising agency. Together with Brussels Airlines’ marketing department, TBWA’s creative and strategic teams will develop and set up all the airline's marketing communication.

In today’s fast-paced business environment, Brussels Airlines wants to stand out from other airline companies. That’s why, after a pitch in which several well-known agencies took part, Brussels Airlines has decided to work with TBWA for its marketing communication over the next few years and to create a 360 degrees integrated marketing strategy.

Since many years, TBWA is a leading and highly respected agency in the marketing world and has received numerous awards for both above and below the line and marketing activation campaigns. TBWA Belgium works with several renowned brands, including Telenet, KBC, Maes, Mini and Pepsi.

“Our Marketing Department is looking forward to working with TBWA and to create impactful and innovative campaigns together. Thanks to our new destinations and products and a new commercial approach, aimed at competitive pricing and quality service we have created a new dynamic image that we want to get out there even more, both in the travel industry and among the general public.”

-- Lars Redeligx, Chief Commercial Officer Brussels Airlines 


“To be quite honest, we have been eyeing Brussels Airlines as a customer for a couple of years now, so we are very happy to be able to work with them. A true Belgian brand with local decision power and with an exciting business challenge: that’s how we like it.”

-- Kris Govaerts, CEO TBWA Belgium

Get updates in your mailbox

By clicking "Subscribe" I confirm I have read and agree to the Privacy Policy.

About Brussels Airlines

Brussels Airlines is the home carrier of Belgium and one of the four network airlines of the Lufthansa Group. It connects the European capital from Brussels Airport with over 85 destinations, 17 of which are in Sub Saharan Africa. The company employs more than 3,300 people and operates 43 aircraft.

Brussels Airlines aims to emit 50% less CO2 by 2030 compared to 2019 and plans to be carbon neutral by 2050. The airline is participating in the Stargate Project led by Brussels Airport and is therefore part of the testing ground for sustainable aviation at its home base. In addition, the airline signed the Circular Economy agreement of the Antwerp Management School in 2021. The airline was the first to transport Sustainable Aviation Fuel (SAF) through the CEPS-pipeline connecting Brussels Airport early 2023. By end 2024, Brussels Airlines will have welcomed five state-of-the-art Airbus A320neo allowing the airline to significantly lower its CO2- and noise-emissions on its medium-haul network.

As an ambassador of its country, Brussels Airlines brings the world to Belgium and the best of Belgium to the world, among others through collaborations with Belgian Star Chefs, Belgian culinary products and the Belgian Icons, specially painted aircraft that honour a Belgian iconic person, team or event to promote Belgian culture worldwide.

More information on 

About Star Alliance

The Star Alliance network was established in 1997 as the first truly global airline alliance, based on a customer value proposition of global reach, worldwide recognition and seamless service. Since inception, it has offered the largest and most comprehensive airline network, with a focus on improving customer experience across the Alliance journey.

Overall, the Star Alliance network currently offers more than 10,000 daily flights to almost 1,200 airports in 184 countries.

More information on

Contact Zone General Aviation - Airport Building 26 1831 Diegem

+32 2 723 89 90