Brussels Airlines employees and Belgian CEO’s take off to Africa to cycle for charity

Brussels Airlines employees and Belgian CEO’s take off to Africa to cycle for charity

45 Brussels Airlines employees took off to Dakar today for the third edition of Bike for Africa. Tomorrow 20 CEO’s and top managers of Belgian companies will join them, when they start a 5-day, 400km mountain bike tour through Senegal and The Gambia to support both local and Belgian organizations and to raise awareness about the potential of the African continent in the aftermath of the Ebola crisis. The goal: raise 150,000 euro.

Bike For Africa was first organized in 2011 in Rwanda and Burundi, when the airline’s employees and Belgian companies raised €93.000 for SOS Children’s Villages. Two years later, the team followed into the footsteps of Stanley in Uganda. Bike For Africa raised €140.000 for the CoRSU Hospital in Kampala and the United Fund for Belgium that year. This time, Brussels Airlines wants to raise €150.000 for three different charities in The Gambia, Senegal and in Belgium.

Brussels Airlines deliberately chose West Africa as for Bike For Africa this year, to once again shed light on the Africa is not Ebola initiative, launched by the airline to help rebuild Africa’s reputation after the Ebola epidemic, which caused great economic harm to the continent.

45 Brussels Airlines employees participate in this third edition of Bike For Africa, together with 20 Belgian CEO’s and top managers, including Brussels Airlines CEO Bernard Gustin, Bernard Marchant from Rossel Group and Tom Vande Cruys of Lampiris. Also joining them as an ambassador is singer Piet Goddaer (Ozark Henry). Bike for Africa is organized within the context of b.foundation for Africa, the Corporate Social Responsibility program founded by Brussels Airlines in 2010. With this program the airline supports numerous NGO’s and humanitarian projects that share the same passion for Africa., including the initiatives from its own employees.

“We have a strong connection to Africa, it holds a special place in our hearts. That is why we have never discontinued our flights to the Ebola stricken countries and why we have started the Africa Is Not Ebola awareness campaign, through which we want to make the world see that this fantastic continent has so much to offer both economically as well as in terms of tourism. Bike For Africa was created as a teambuilding to actually discover Africa from another point of view and to support local projects”, says Bernard Gustin, Brussels Airlines CEO

Bike For Africa can be followed live via the Bike For Africa blog and the Facebook page of b.foundation for Africa.

 

More information:

Africa Is Not Ebola: www.africaisnotebola.com
Bike For Africa: www.bikeforafrica.be
b.foundation for Africa: www.bfoundationforafrica.com
Facebook: www.facebook/bfoundationforafrica

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About Brussels Airlines

Brussels Airlines is Belgium's national airline, connecting the capital of Europe to more than 70 destinations, whereof 15 in Africa, the continent that Brussels Airlines carries closes to its heart. Moreover, Brussels Airlines offers 60 destinations in Europe, 2 in North America and Tel Aviv. The company employs 3,100 employees and operates 38 aircraft.

In view of the global coronavirus pandemic, Brussels Airlines has committed itself to the strictest health safety measures in aviation worldwide, following the recommendations of EASA (European Air Safety Agency). Since the outbreak of the coronavirus, the Belgian airline operates an adapted flight schedule that is based on market demand and that takes into account the travel restrictions of the different authorities.

Thanks to its no-compromise positioning, Brussels Airlines combines competitive all-flexible fares with  the highest service quality. With yearly changing Belgian Star Chefs, its wide offer of Belgian food and drinks and the five Belgian Icons, Brussels Airlines is acting as a real ambassador of its country, bringing the world to Belgium and the best of Belgium to the world.

Creating over 40.000 direct and indirect jobs, Brussels Airlines plays an important role in the Belgian economy and is part of Belgium's second largest economic engine: its hub at Brussels Airport. In 2019, the airline transported over 10 million passengers to, from and via Brussels Airport.

Brussels Airlines offers cargo capacity on all its flights, commercialized by Lufthansa Cargo. The airline also handles the daily maintenance of its aircraft fleet.

Brussels Airlines is one of the four Lufthansa Group network airlines (Austrian, Brussels Airlines, Lufthansa and Swiss) and member of Star Alliance. The company was founded in 2002 and is 100% owned by Deutsche Lufthansa AG.

More information on brusselsairlines.com 

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