The Lufthansa Group takes important steps this year to improve and modernize the distribution of its products and fares. Next to the existing GDS sales channels, Lufthansa Group now proposes new direct distribution channels. The aim is to develop new products and fares for partner companies as well as travel trade partners (travel agents, corporate agencies, MICE agencies,…).
The new channels, which are directly connected to the Lufthansa Group inventory (‘Direct Connect’), do not only offer new technical possibilities, but they are also cheaper, more innovative and allow for better product presentation.
Several IT providers for the travel industry have now decided to offer these Direct Connect technology to travel agencies and corporate agencies. Agencies who use these solutions do not only get full access to the product offer of Brussels Airlines, Lufthansa, Swiss and Austrian Airlines, they also avoid the Distribution Cost Charge (DCC) for their clients, which applies to GDS reservations since 1 September. The travel partners of Brussels Airlines have the choice: continue to use the GDS channels or opt for the new, cheaper and future-proof Direct Connect alternative.
On the website pro.brusselsairlines.com, travel agents find a complete overview of the technology providers who offer these Direct Connect solutions as well as all information about this important technological evolution. This page will be updated regularly as new providers are added.