Brussels Airlines expands Direct Connect options for travel partners

In cooperation with the Lufthansa Group Airlines Brussels Airlines has developed new sales solutions for travel agents and business travel agencies. Several technology providers already offer this “Direct Connect” solution, which allow agencies to book Brussels Airlines tickets and products directly and without DCC.

The Lufthansa Group takes important steps this year to improve and modernize the distribution of its products and fares. Next to the existing GDS sales channels, Lufthansa Group now proposes new direct distribution channels. The aim is to develop new products and fares for partner companies as well as travel trade partners (travel agents, corporate agencies, MICE agencies,…).     

The new channels, which are directly connected to the Lufthansa Group inventory (‘Direct Connect’), do not only offer new technical possibilities, but they are also cheaper, more innovative and allow for better product presentation.

Several IT providers for the travel industry have now decided to offer these Direct Connect technology to travel agencies and corporate agencies. Agencies who use these solutions do not only get full access to the product offer of Brussels Airlines, Lufthansa, Swiss and Austrian Airlines, they also avoid the Distribution Cost Charge (DCC) for their clients, which applies to GDS reservations since 1 September. The travel partners of Brussels Airlines have the choice: continue to use the GDS channels or opt for the new, cheaper and future-proof Direct Connect alternative.


On the website, travel agents find a complete overview of the technology providers who offer these Direct Connect solutions as well as all information about this important technological evolution. This page will be updated regularly as new providers are added.

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About Brussels Airlines

Brussels Airlines is the home carrier of Belgium and one of the four network airlines of the Lufthansa Group. It connects the European capital from Brussels Airport with over 85 destinations, 17 of which are in Sub Saharan Africa. The company employs more than 3,300 people and operates 43 aircraft.

Brussels Airlines aims to emit 50% less CO2 by 2030 compared to 2019 and plans to be carbon neutral by 2050. The airline is participating in the Stargate Project led by Brussels Airport and is therefore part of the testing ground for sustainable aviation at its home base. In addition, the airline signed the Circular Economy agreement of the Antwerp Management School in 2021. The airline was the first to transport Sustainable Aviation Fuel (SAF) through the CEPS-pipeline connecting Brussels Airport early 2023. By end 2024, Brussels Airlines will have welcomed five state-of-the-art Airbus A320neo allowing the airline to significantly lower its CO2- and noise-emissions on its medium-haul network.

As an ambassador of its country, Brussels Airlines brings the world to Belgium and the best of Belgium to the world, among others through collaborations with Belgian Star Chefs, Belgian culinary products and the Belgian Icons, specially painted aircraft that honour a Belgian iconic person, team or event to promote Belgian culture worldwide.

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About Star Alliance

The Star Alliance network was established in 1997 as the first truly global airline alliance, based on a customer value proposition of global reach, worldwide recognition and seamless service. Since inception, it has offered the largest and most comprehensive airline network, with a focus on improving customer experience across the Alliance journey.

Overall, the Star Alliance network currently offers more than 10,000 daily flights to almost 1,200 airports in 184 countries.

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