Brussels Airlines expands Hi Belgium Pass to 13 Belgian cities

Brussels Airlines expands Hi Belgium Pass to 13 Belgian cities

The Hi Belgium Pass, a joint initiative by Brussels Airlines, Brussels Airport, the Belgian railways and several tourism offices to make more Europeans discover Belgium, is expanding. After a successful start in April, the pass will now include 6 additional Belgian cities (bringing the total to 13) and their attractions.

Last Spring, Brussels Airlines, Brussels Airport, the Belgian railways and several Tourism offices joined forces to stimulate the incoming tourism. With a Hi Belgium Pass visitors from 18 European countries and from Russia (50 airports) get a return flight to Belgium with Brussel Airlines, unlimited train rides throughout Belgium during their entire stay and free access to a wealth of tourist attractions (musea, guided tours, etc.) in two Belgian cities of their choosing. Thanks to the efforts of all participating organizations, this unique and convenient all-in-one pass can be offered at €149.

6 additional cities

Until now, Hi Belgium Pass customers could choose between Antwerp, Bruges, Ghent, Leuven, Liège or Mechelen, but thanks to the cooperation of several additional cities, Wallonie Belgique Tourisme and many museums and landmarks, the offer now expands to 6 new cities; Ieper, Charleroi, Eupen, Mons, Louvain-La-Neuve and Tournai. This means the pass will include, among others, the famous Flanders Fields Museum and The Belfort in Ieper, the Museum of Fine Arts in Charleroi, the IKOB International Art Centre in Eupen, the Hergé Museum in Louvain-La-Neuve, the Memorial Museum in Mons, the Puppet House Museum and the Tapestry Museum in Tournai.

Positive results

Six months after the launch of the Hi Belgium Pass, Brussels Airlines and its partners look back at a successful start. Several thousand Europeans have already experienced Belgium with a Hi Belgium Pass or will travel to Belgium soon. The most popular cities so far have been Bruges and Brussels, but also Antwerp, Liège Ghent, Leuven and Mechelen follow suit.
Remarkable is the popularity of the pass in Russia. A large number of Russians have already traveled or are planning to travel to Belgium soon with the Hi Belgium Pass. After Russia, Spain and Austria are at the top of the list as top countries that use the pass to discover Belgium. On average, Hi Belgium Pass visitors stay 3.6 days in Belgium and most of them travel in pairs.

For the busy autumn and Christmas period, usually a popular period for citytrips, Brussels Airlines expects high demand for this unique experience pass. 

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About Brussels Airlines

Brussels Airlines is the home carrier of Belgium and one of the four network airlines of the Lufthansa Group. It connects the European capital from Brussels Airport with over 85 destinations, 17 of which are in Sub Saharan Africa. The company employs 3,100 people and operates 41 aircraft.

Brussels Airlines aims to emit 50% less CO2 by 2030 compared to 2019 and plans to be carbon neutral by 2050. The airline is participating in the Stargate Project led by Brussels Airport and is therefore part of the testing ground for sustainable aviation at its home base. In addition, the airline signed the Circular Economy agreement of the Antwerp Management School in 2021. In 2023, Brussels Airlines welcomes three state-of-the-art Airbus A320neo allowing the airline to significantly lower its CO2- and noise-emissions on its medium-haul network. Next to that, the airline aims to operate its first flight using Sustainable Aviation fuel (SAF) by 2023.

As an ambassador of its country, Brussels Airlines brings the world to Belgium and the best of Belgium to the world, among others through collaborations with Belgian Star Chefs, Belgian culinary products and the  Belgian Icons, specially painted aircraft that honor a Belgian iconic person, team or event to promote Belgian culture worldwide.

More information on brusselsairlines.com 

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