Brussels Airlines developed LOOP in 2015 as an addition to the existing Miles & More program, to offer its customers more advantages, faster. LOOP wants to break with conventions of the traditional frequent flyer programs and offers Brussels Airlines guests who do not fly frequently a simple, transparent and generous loyalty program. For each euro spent on Brussels Airlines flights (excluding airport taxes), members receive three LOOPs that they can now immediately spend on any flight, without restrictions, whereas before a minimum of 5 flights was required to be able to spend earned LOOPs. Besides this, members now have the possibility to earn LOOPs on all Brussels Airlines operated flights.
Up to five family members, living under the same roof can collect LOOPs together, in order to have access to a free flight even sooner. For more flexibility, LOOPS can always be combined with cash payment for the purchase of tickets. In LOOP, there are no status levels, nor a membership card – everything happens online at www.loop.be.
Customers can simultaneously be members of Miles & More and LOOP, but they do need to choose whether they want to earn LOOPs or Miles & More miles for a particular flight. LOOPs never expire, as long as the participant flies once a year with Brussels Airlines.