Brussels Airlines extends The Loft at Brussels Airport in cooperation with Lexus

Brussels Airlines extends The Loft at Brussels Airport in cooperation with Lexus

Following the great success of The Loft and the company's rising passenger numbers, Brussels Airlines increases the capacity of its Brussels Airport lounge and further improves the comfort for their highest tier customers. Business travelers remain an important part of Brussels Airlines' customer base. In order to offer the 1,500 Business Class customers and frequent flyers who visit the Loft each day a quality experience, Brussels Airlines has teamed up with Lexus to create an inspiring space with the highest standards in hospitality.

The Loft by Brussels Airlines and Lexus is a unique lounge concept at Brussels Airport, centered on comfort, technology, design and Belgitude. Since its inauguration in October 2014, The Loft welcomed more than 1.5 million travelers departing from Pier A at Brussels Airport.

Today the airline increases the capacity of ‘The Loft’ with 66% to a total of 2040 m², making it possible to welcome 500 travelers. But next to more physical space, The Loft now offers also new innovative experiences, for which Brussels Airlines has partnered up with quality brands Lexus, Miele, Grohe, Corian and Dyson, who are experts in design, technology and innovation.

 “Customer centricity is at the heart of everything we do. We are known for our welcoming service and our Belgitude, which is reflected throughout The Loft. Business travelers remain an important part of our customer base; therefore we continue to invest in their comfort, working together with a partner like Lexus who is driven by the highest quality service.  With The Loft, we offer our customers an ideal environment, designed to meet their individual needs to relax, be productive or to be entertained.
Christina Foerster, CEO Brussels Airlines


The additional 800m² include an open space designed and hosted by Lexus, showcasing objects from the Lexus design awards, letting guests discover the brand’s luxury lifestyle. The space has been created following the traditions of omotenashi, the Japanese concept of hospitality and one of the core values of Lexus. Omotenashi goes further than just meeting an individual’s needs; it is about anticipating them before they arise. Lexus ambassadors make sure guests are provided with the best possible service while they wait for their flight.

“Omotenashi fits perfectly with the Brussels Airlines mantra ‘We go the extra smile’. Customers are treated with the welcome and hospitality that would be given to a guest at home. Our guests spend a great amount of time in The Loft, 74 minutes on average, so it is important to provide them with a high quality service and to make sure they have an inspiring space to relax or to work before the flight.”
Tanguy Cartuyvels, Vice President Marketing at Brussels Airlines


Thanks to Corian Design Solid Surface, the ambitious vision for a seamless surface design of The Loft was turned into a reality and completes the entire atmosphere.

The new Loft also offers an enclosed VIP area for HON Circle members (the highest tier in the Miles & More loyalty program) with a living room showcasing a changing art collection of foreign and Belgian art. Next to that, an array of the finest gastronomy in a state of the art Miele kitchen is offered to make travelers feel at home away from home.  

Furthermore, The Loft offers private nap rooms, inspired by the new long haul Business Class cabin that the airline will launch at the end of this year. They showcase fine art images produced by cultural engineering agency Meta-Morphosis. Each artwork has a link to Belgium. A massage area completes the experience; thanks to Panasonic relax chairs, simulating the Shiatsu treatment available in the seating of the new Lexus LS sedan. Another new experience includes the Grohe Spa, consisting of 11 bathrooms, each with their own settings according to personal preference, steam bath, music and light therapy, creating 11 unique moods and spa experiences. A game room featuring an impressive red velvet pool table concludes The Loft’s new experiences, letting Loft guests come together to play a game of pool.

On board as well as on the ground, Brussels Airlines wants to be an ambassador for Belgium.  Therefore the ‘Belgitude’ is omnipresent in The Loft. This translates into the Art Nouveau design of the lounge, the many historical items from the Tintin universe and also the gastronomy. Belgian culinary delights are provided by caterer Newrest, while Belgian family-owned company Rombouts provides a daily dose of traditionally roasted premium coffee. Neuhaus’ chocolates give The Loft’s international audience an indulgent taste of Belgium and the beers from AB InBev complement the offer at the Belgian Bar, where lounge guests can pull their own draft beer.

Next to the airline’s own customers, Brussels Airlines also welcomes Business Class passengers and frequent flyers from many other international carriers to the Loft, including Star Alliance carriers, but also non-Star Alliance partners like Emirates, Etihad, Air Malta and Finnair. The new Loft will open to the public at the beginning of June.

About Brussels Airlines

Brussels Airlines is Belgium's national airline, connecting the capital of Europe to more than 70 destinations, whereof 15 in Africa, the continent that Brussels Airlines carries closes to its heart. Moreover, Brussels Airlines offers 60 destinations in Europe, 2 in North America and Tel Aviv. The company employs 3,100 employees and operates 38 aircraft.

In view of the global coronavirus pandemic, Brussels Airlines has committed itself to the strictest health safety measures in aviation worldwide, following the recommendations of EASA (European Air Safety Agency). Since the outbreak of the coronavirus, the Belgian airline operates an adapted flight schedule that is based on market demand and that takes into account the travel restrictions of the different authorities.

Thanks to its no-compromise positioning, Brussels Airlines combines competitive all-flexible fares with  the highest service quality. With yearly changing Belgian Star Chefs, its wide offer of Belgian food and drinks and the five Belgian Icons, Brussels Airlines is acting as a real ambassador of its country, bringing the world to Belgium and the best of Belgium to the world.

Creating over 40.000 direct and indirect jobs, Brussels Airlines plays an important role in the Belgian economy and is part of Belgium's second largest economic engine: its hub at Brussels Airport. In 2019, the airline transported over 10 million passengers to, from and via Brussels Airport.

Brussels Airlines offers cargo capacity on all its flights, commercialized by Lufthansa Cargo. The airline also handles the daily maintenance of its aircraft fleet.

Brussels Airlines is one of the four Lufthansa Group network airlines (Austrian, Brussels Airlines, Lufthansa and Swiss) and member of Star Alliance. The company was founded in 2002 and is 100% owned by Deutsche Lufthansa AG.

More information on 

Brussels Airlines
Zone General Aviation - Airport Building 26
1831 Diegem