Brussels Airlines introduces its Premium Economy Class on its flights to/from Africa, the airline’s most important market

Brussels Airlines introduces its Premium Economy Class on its flights to/from Africa, the airline’s most important market

With 84 weekly flights and 17 destinations in sub-Saharan Africa, the African continent remains Brussels Airlines’ most important market. To better serve its different types of guests, the Belgian airline introduces its boutique hotel cabin on its African routes, including a brand new Premium Economy class.

With 84 weekly flights to 17 destinations in 16 countries, Africa is a crucial part of Brussels Airlines’ long haul network. The airline offers more than 1.2 million seats on its African flights this year and has a vast knowledge in operating to the continent, specifically to sub-Saharan Africa. The success of its flights to and from Africa lies partly in the connections to the rest of the Brussels Airlines network via its base at Brussels Airport, as more than 70% of travelers connect to or from other destinations in Europe and the US.

Although most of Brussels Airlines’ destinations in Africa have a primary focus on corporate travelers and passengers who visit their friends and relatives abroad (VFR) in Europe and the US, more and more holidaymakers find their way to the beautiful coasts and nature of Africa.

To better serve all of its travelers, the airline introduced a “boutique hotel in the air”, a brand new travel experience in its retrofitted A330 aircraft. By investing in a completely new Business Class, Premium Economy and Economy Class, Brussels Airlines wants to offer a personal experience, recreating a boutique hotel feel at 30,000 feet. Next to a renewed Business Class and Economy Class, the airline also introduces Premium Economy, a brand new travel class. As more retrofitted aircraft enter the fleet, the new class will gradually be rolled out to more African destinations (see a detailed schedule below). From now on, Premium Economy is available on flights to and from Kinshasa and Luanda.

With a focus on comfort, personal space and hospitality, Premium Economy aims to respond to customers who want to have a high quality service and superior comfort, but do not wish to pay a Business Class fare. In Premium Economy, customers can expect 23% more legroom than Economy Class, a wider seat with a bigger headrest and a generous 40° seat recline. Premium Economy is separated from the other cabins for maximum privacy and rest.

 

Premium Economy introduction schedule:

1 October: Kinshasa (Democratic Republic Congo), Luanda (Angola)

1 November: Kigali (Rwanda), Entebbe (Uganda), Bujumbura (Burundi), Freetown (Sierra Leone), Monrovia (Liberia)

13 January: Dakar (Senegal), Banjul (Gambia), Conakry (Guinée)

1st February: Douala and Yaounde (Cameroon)

Mid-May: Abidjan (Ivory Coast), Ouagadougou (Burkina Faso), Cotonou (Benin) , Accra (Ghana) and Lome (Togo)

About Brussels Airlines

Brussels Airlines is the home carrier of Belgium and one of the four network airlines of the Lufthansa Group. It connects the European capital from Brussels Airport with over 85 destinations, 17 of which are in Sub Saharan Africa. The company employs 3,100 people and operates 41 aircraft.

Brussels Airlines aims to emit 50% less CO2 by 2030 compared to 2019 and plans to be carbon neutral by 2050. The airline is participating in the Stargate Project led by Brussels Airport and is therefore part of the testing ground for sustainable aviation at its home base. In addition, the airline signed the Circular Economy agreement of the Antwerp Management School in 2021. In 2023, Brussels Airlines welcomes three state-of-the-art Airbus A320neo allowing the airline to significantly lower its CO2- and noise-emissions on its medium-haul network. Next to that, the airline aims to operate its first flight using Sustainable Aviation fuel (SAF) by 2023.

As an ambassador of its country, Brussels Airlines brings the world to Belgium and the best of Belgium to the world, among others through collaborations with Belgian Star Chefs, Belgian culinary products and the  Belgian Icons, specially painted aircraft that honor a Belgian iconic person, team or event to promote Belgian culture worldwide.

More information on brusselsairlines.com 

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