Brussels Airlines launches #ThisIsMyToronto, creating a locals guide to Toronto

Brussels Airlines launches #ThisIsMyToronto, creating a locals guide to Toronto

Brussels Airlines is preparing to launch its first direct flights between Brussels and Toronto on 27 March. It is the very first time that the Belgian-based airline will set sail for Canada, so to show Belgians what Toronto has to offer, they call all the people of Toronto to show off “their” city. With all their insider tips, Brussels Airlines wants to create a visual guide to promote Toronto to Belgian travelers.

Toronto locals can post their best travel tips on Instagram until 13 March included using the hashtag #ThisIsMyToronto and mentioning the airline’s account @FlyingBrussels. The owner of the best tip will get the chance to visit Belgium in return as he or she wins two flight tickets on Brussels Airlines. The aim of the campaign is to show Toronto to Belgians from a local’s perspective and to go beyond the standard travel guide tips. On the other hand it wants to create awareness about Belgium and Brussels Airlines’ flights in the Canadian market.

Over 300 photos have already been posted on Instagram so far. Dicover all #ThisIsMyToronto tips and more information about the campaign here

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About Brussels Airlines


Brussels Airlines is Belgium's national airline, connecting the capital of Europe to more than 100 destinations, whereof 23 in Africa, the continent Brussels Airlines considers its second home. Besides Africa, Brussels Airlines offers more than 90 destinations in Europe, 3 in North America and Tel Aviv. The company has over 4,000 employees and 48 aircraft operating some 250 flights daily, flying more than 10 million passengers a year to, via and from Brussels Airport. Thanks to its no-compromise positioning, Brussels Airlines combines competitive fares with the highest service quality.  With yearly changing Belgian Star Chefs, its wide offer of Belgian food and drinks and the five Belgian Icons, Brussels Airlines is an ambassador of its country, bringing the world to Belgium and the best of Belgium to the world.

Brussels Airlines offers cargo capacity on all its flights, commercialized by Lufthansa Cargo. The airline also handles the daily maintenance of its aircraft fleet.

Brussels Airlines is part of the Lufthansa Group and is a member of Star Alliance. The company was founded in 2002 and is 100% owned by Deutsche Lufthansa AG.

More information on brusselsairlines.com

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