Brussels Airlines launches #ThisIsMyToronto, creating a locals guide to Toronto

Brussels Airlines is preparing to launch its first direct flights between Brussels and Toronto on 27 March. It is the very first time that the Belgian-based airline will set sail for Canada, so to show Belgians what Toronto has to offer, they call all the people of Toronto to show off “their” city. With all their insider tips, Brussels Airlines wants to create a visual guide to promote Toronto to Belgian travelers.

Toronto locals can post their best travel tips on Instagram until 13 March included using the hashtag #ThisIsMyToronto and mentioning the airline’s account @FlyingBrussels. The owner of the best tip will get the chance to visit Belgium in return as he or she wins two flight tickets on Brussels Airlines. The aim of the campaign is to show Toronto to Belgians from a local’s perspective and to go beyond the standard travel guide tips. On the other hand it wants to create awareness about Belgium and Brussels Airlines’ flights in the Canadian market.

Over 300 photos have already been posted on Instagram so far. Dicover all #ThisIsMyToronto tips and more information about the campaign here

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About Brussels Airlines

Brussels Airlines is the home carrier of Belgium and one of the four network airlines of the Lufthansa Group. It connects the European capital from Brussels Airport with over 85 destinations, 17 of which are in Sub Saharan Africa. The company employs more than 3,300 people and operates 43 aircraft.

Brussels Airlines aims to emit 50% less CO2 by 2030 compared to 2019 and plans to be carbon neutral by 2050. The airline is participating in the Stargate Project led by Brussels Airport and is therefore part of the testing ground for sustainable aviation at its home base. In addition, the airline signed the Circular Economy agreement of the Antwerp Management School in 2021. The airline was the first to transport Sustainable Aviation Fuel (SAF) through the CEPS-pipeline connecting Brussels Airport early 2023. By end 2024, Brussels Airlines will have welcomed five state-of-the-art Airbus A320neo allowing the airline to significantly lower its CO2- and noise-emissions on its medium-haul network.

As an ambassador of its country, Brussels Airlines brings the world to Belgium and the best of Belgium to the world, among others through collaborations with Belgian Star Chefs, Belgian culinary products and the Belgian Icons, specially painted aircraft that honour a Belgian iconic person, team or event to promote Belgian culture worldwide.

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About Star Alliance

The Star Alliance network was established in 1997 as the first truly global airline alliance, based on a customer value proposition of global reach, worldwide recognition and seamless service. Since inception, it has offered the largest and most comprehensive airline network, with a focus on improving customer experience across the Alliance journey.

Overall, the Star Alliance network currently offers more than 10,000 daily flights to almost 1,200 airports in 184 countries.

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Contact Zone General Aviation - Airport Building 26 1831 Diegem

+32 2 723 89 90