Brussels Airlines’ lounge wins “Europe’s Leading Airline Lounge” award for the sixth time in a row

THE LOFT by Brussels Airlines and Lexus stays at the top at the World Travel Awards

Brussels, March 6th 2024 – For an impressive sixth time in a row, THE LOFT by Brussels Airlines and Lexus is awarded “Europe’s Leading Airline Lounge” at the World Travel Awards in Berlin. Travelers from all over the world could vote for this award. The airline continuously adjusts the lounge to give its customers a high-value product.

THE LOFT by Brussels Airlines and Lexus is the airlines’ lounge in the Schengen zone of Brussels Airport. It offers a variety of seating options to allow guests to work, relax or eat and drink. There are dedicated nap rooms and showers. The lounge is open for Business Class passengers, as well as status holders of the Miles and More loyalty program, and Star Alliance Gold members. Passengers who travel with Brussels Airlines in Economy Class can enter the lounge for a fee during off-peak moments.

“Based on the feedback of our guests, we keep on smartly investing in our lounge to remain at the top. We recently renovated the shower suites, improved the set-up of the buffet, and introduced an ‘a la carte’ menu in the HON area, just to name a few examples. I am so humble and honoured that we are granted this award for the sixth time in a row. I warmly thank the entire lounge team as well as partners and suppliers for their efforts every single day to make this lounge as great as it is.”
- Olivier Brynaert, Head of Customer Experience, Brussels Airlines

Brussels Airlines plans even more improvements for THE LOFT, such as a revamped coffee corner, in close collaboration with Rombouts coffee, and regular events with a focus on Belgitude. This comes on top other strong partnerships with Neuhaus and Grohe.

“This award recognises the winning formula of superb customer experience and inspiring design at THE LOFT. At Lexus, we aim to help customers ‘experience amazing’. We do this by applying Omotenashi to every aspect of their journey. This is as true of THE LOFT as it is for our cars – from the flagship Lexus LM to the compact Lexus LBX – recently voted What Car? ‘Car of the Year 2024’.”
Filip Belmans, Head of Communications & Customer Experience at Lexus Europe, Lexus

About the World Travel Awards
The World Travel Awards were founded in 1993 to recognize excellence in all parts of the travel, tourism, and hospitality industry. In 2023 The World Travel Awards celebrated their 30th birthday and the program is the most prestigious and elaborate in the industry. This year, over 2 million votes were casted. The gala was held in Berlin in the presence of a Brussels Airlines team, including lounge staff.

Nico Cardone

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About Brussels Airlines

Brussels Airlines is the home carrier of Belgium and one of the four network airlines of the Lufthansa Group. It connects the European capital from Brussels Airport with over 90 destinations, 18 of which are in Sub Saharan Africa. The company employs more than 3,400 people and operates 44 aircraft.

Brussels Airlines aims to emit 50% less CO2 by 2030 compared to 2019 and plans to be carbon neutral by 2050. The airline is participating in the Stargate Project led by Brussels Airport and is therefore part of the testing ground for sustainable aviation at its home base. In addition, the airline signed the Circular Economy agreement of the Antwerp Management School in 2021. The airline was the first to transport Sustainable Aviation Fuel (SAF) through the CEPS-pipeline connecting Brussels Airport early 2023. By end 2024, Brussels Airlines will have welcomed five state-of-the-art Airbus A320neo allowing the airline to significantly lower its CO2- and noise-emissions on its medium-haul network.

As an ambassador of its country, Brussels Airlines brings the world to Belgium and the best of Belgium to the world, among others through collaborations with Belgian Star Chefs, Belgian culinary products and the Belgian Icons, specially painted aircraft that honour a Belgian iconic person, team or event to promote Belgian culture worldwide.

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About Star Alliance

The Star Alliance network was established in 1997 as the first truly global airline alliance, based on a customer value proposition of global reach, worldwide recognition and seamless service. Since inception, it has offered the largest and most comprehensive airline network, with a focus on improving customer experience across the Alliance journey.

Overall, the Star Alliance network currently offers more than 10,000 daily flights to almost 1,200 airports in 184 countries.

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Contact Zone General Aviation - Airport Building 26 1831 Diegem

+32 2 723 89 90