Brussels Airlines promotes return fares
Starting on 17 June Brussels Airlines will promote return fares. Analysis has shown that the large majority of the Brussels Airlines customers (more than 80%) books return fares instead of one-way fares. Return flights to dozens of Brussels Airlines destinations are available from as low as € 99.
Some years ago Brussels Airlines decided to promote one-way fares. At that point in time it was the correct decision to make. Today analysis has shown that the large majority of the Brussels Airlines passengers books return tickets. By promoting return fares, the airline better meets the buying behaviour of its customers. Their search for promotional fares for both the outbound and the inbound flight using the website for example will become a whole lot easier. It will also facilitate the travel agency’s work.
99 eur will be the price of the cheapest return ticket ‘all in’, on destinations like Barcelona, Berlin, Geneva, Palma, Florence, Sevilla, Nice, Rome, Venice, Vienna, …
Brussels Airlines wishes to emphasize that the return fares communicated include all possible surcharges (taxes of both airports, fuel surcharge, …). Brussels Airlines is for example not charging extra for baggage nor for the check-in (be it online or at the airport).
Brussels Airlines continues to offer one-way fares but will no longer promote these.