Brussels Airlines reinforces its commercial structure

In order to respond even better to new market developments and to further enhance relations with the travel trade, Brussels Airlines reinforces its commercial structure. Emmanuel Menu joins the company and will be in charge of Sales for Europe, the US and India. Frédéric Dechamps will focus entirely on the Benelux market and Patrick Artiel will lead the corporate sales team for the home market.

More than ever Brussels Airlines wants to position itself as the partner of the travel trade and corporate customers in its Benelux home market. With the launch of five weekly flights to Mumbai/India, a new continent is added to the worldwide network of the Belgian airline. In order anticipate new challenges, the commercial structure of Brussels Airlines has been reviewed accordingly.

With Emmanuel Menu, who is as of today responsible for Sales Europe, North America and India, Brussels Airlines has attracted a sales manager with a vast experience and appreciation in the respective markets. Emmanuel Menu started his career in 1996 as Corporate Sales Manager Benelux for Sabena, before moving to the position of VP Global Sales Sabena/Swissair. After his involvement with the launch of Brussels Airlines, he moved to the Indian airline Jet Airways to take up the role of General Manager Benelux. In that position he laid the grounds for Jet Airways’ launch in the Belgian market. At Jet Airways he evolved into the position of Regional Vice President Continental Europe and America. Now Emmanuel Menu joins again Brussels Airlines.

“His many years of sales experience and innovative insights, as well as his extensive network and knowledge of the Indian, European and North American markets will without a doubt be of great value for Brussels Airlines”, says Christina Foerster, Brussels Airlines Chief Commercial Officer. “At the same time, Emmanuel’s arrival allows us to direct Frédéric Dechamps’ full attention onto our very important home market, where we want to further reinforce our sales activities. In parallel, Patrick Artiel will, in his new role, strengthen our relationship with our corporate clients. The new organization is a clear illustration of the importance that Brussels Airlines attaches to its relation with the travel trade and corporate customers.”

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About Brussels Airlines

Brussels Airlines is the home carrier of Belgium and one of the four network airlines of the Lufthansa Group. It connects the European capital from Brussels Airport with over 85 destinations, 17 of which are in Sub Saharan Africa. The company employs more than 3,300 people and operates 43 aircraft.

Brussels Airlines aims to emit 50% less CO2 by 2030 compared to 2019 and plans to be carbon neutral by 2050. The airline is participating in the Stargate Project led by Brussels Airport and is therefore part of the testing ground for sustainable aviation at its home base. In addition, the airline signed the Circular Economy agreement of the Antwerp Management School in 2021. The airline was the first to transport Sustainable Aviation Fuel (SAF) through the CEPS-pipeline connecting Brussels Airport early 2023. By end 2024, Brussels Airlines will have welcomed five state-of-the-art Airbus A320neo allowing the airline to significantly lower its CO2- and noise-emissions on its medium-haul network.

As an ambassador of its country, Brussels Airlines brings the world to Belgium and the best of Belgium to the world, among others through collaborations with Belgian Star Chefs, Belgian culinary products and the Belgian Icons, specially painted aircraft that honour a Belgian iconic person, team or event to promote Belgian culture worldwide.

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About Star Alliance

The Star Alliance network was established in 1997 as the first truly global airline alliance, based on a customer value proposition of global reach, worldwide recognition and seamless service. Since inception, it has offered the largest and most comprehensive airline network, with a focus on improving customer experience across the Alliance journey.

Overall, the Star Alliance network currently offers more than 10,000 daily flights to almost 1,200 airports in 184 countries.

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+32 2 723 89 90