Brussels Airlines selects Datalex as ecommerce retail platform

In order to further improve its ecommerce website, Brussels Airlines has selected Datalex’s Travel Distribution Platform (‘TDP’) as its new ecommerce retail platform.

As part of its new commercial strategy, Brussels Airlines, the leading airline company in Belgium, will implement a new ecommerce platform this year. The platform is designed to bring a more user-friendly experience to flight booking. Visitors of brusselsairlines.com will benefit from a transparent display of the Brussels Airlines product features from the start of their flight search, helping them make an informed selection of the offer that best suits their needs.

 

“With the Datalex platform, we are placing the promise of great service, transparent products, choice and flexibility for our guests at the core of our primary customer touch point: our website”

-- Xavier Lagardère, VP Online Retail & Distribution at Brussels Airlines

 

“We thank Brussels Airlines for this opportunity to enable their retail vision today and for the future.  We look forward to a successful partnership with Brussels Airlines to keep offering more value to their guests online.”

-- Aidan Brogan, Chief Executive Officer, Datalex

 

 

About Datalex

Voted the ‘World’s Leading Travel Merchandising Solution Provider’ at the 2013 World Travel Awards, Datalex is a leading provider of ecommerce and retail software solutions to the travel industry. Its customers use Datalex TDP to maximize value from their complete retail brand experience. Datalex is technology partner to some of the world’s largest and most profitable travel retailers. Its customers include Delta Air Lines, JetBlue, Frontier Airlines, WestJet, Air China, Virgin Atlantic, Virgin Australia, HP Enterprise Services, SITA and Aer Lingus.

 

Founded in 1985, the company is headquartered in Dublin, Ireland, and maintains offices across Europe and the USA. Datalex is a publicly listed company and trades on the Irish Stock Exchange (ISE:DLE).

 

Doug Keatinge

FleishmanHillard for Datalex

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About Brussels Airlines

About Brussels Airlines

Brussels Airlines is Belgium's home carrier and one of the network airlines of the Lufthansa Group. From its hub at Brussels Airport, the airline connects Belgium and Europe with more than 90 destinations worldwide, including 18 destinations in Sub-Saharan Africa. The Belgian airline employs more than 3,500 people and operates a fleet of 46 aircraft.

Brussels Airlines is committed to reducing its environmental footprint and works together with Lufthansa Group on a range of initiatives. The airline participates in the Stargate project led by Brussels Airport, signed the Circular Economy agreement of Antwerp Management School, and was the first airline to - early 2023 - transport Sustainable Aviation Fuel (SAF) through the CEPS pipeline to Brussels Airport. Between November 2023 and June 2026, Brussels Airlines has welcomed eight brand-new Airbus A320neo aircraft, significantly reducing fuel consumption, CO₂ emissions and noise levels across its European network.

As an ambassador for its country, Brussels Airlines brings the world to Belgium and the best of Belgium to the world. The airline showcases Belgian culture through collaborations with Belgian Star Chefs, the promotion of Belgian products on board, and its Belgian Icons aircraft, which celebrate unique elements of Belgium's culture and heritage.

More information on brusselsairlines.com 


About Star Alliance

Established in 1997 as the first truly global airline alliance, the Star Alliance network was founded on a customer value proposition of global reach, worldwide recognition, and seamless service. Since its inception, it has offered the largest and most comprehensive airline network, with a strong emphasis on enhancing the customer experience throughout the entire Alliance journey.

Overall, the Star Alliance network currently offers almost 18,000 daily flights to over 1,160 airports in more than 190 countries.

Star Alliance Press Office: +65 8729 6691; mediarelations@staralliance.com
More information on staralliance.com

Contact

b.house Kompaslaan 26 1831 Diegem

+32 2 723 89 90

press@brusselsairlines.com

www.brusselsairlines.com