Brussels Airlines selects Datalex as ecommerce retail platform

In order to further improve its ecommerce website, Brussels Airlines has selected Datalex’s Travel Distribution Platform (‘TDP’) as its new ecommerce retail platform.

As part of its new commercial strategy, Brussels Airlines, the leading airline company in Belgium, will implement a new ecommerce platform this year. The platform is designed to bring a more user-friendly experience to flight booking. Visitors of will benefit from a transparent display of the Brussels Airlines product features from the start of their flight search, helping them make an informed selection of the offer that best suits their needs.


“With the Datalex platform, we are placing the promise of great service, transparent products, choice and flexibility for our guests at the core of our primary customer touch point: our website”

-- Xavier Lagardère, VP Online Retail & Distribution at Brussels Airlines


“We thank Brussels Airlines for this opportunity to enable their retail vision today and for the future.  We look forward to a successful partnership with Brussels Airlines to keep offering more value to their guests online.”

-- Aidan Brogan, Chief Executive Officer, Datalex



About Datalex

Voted the ‘World’s Leading Travel Merchandising Solution Provider’ at the 2013 World Travel Awards, Datalex is a leading provider of ecommerce and retail software solutions to the travel industry. Its customers use Datalex TDP to maximize value from their complete retail brand experience. Datalex is technology partner to some of the world’s largest and most profitable travel retailers. Its customers include Delta Air Lines, JetBlue, Frontier Airlines, WestJet, Air China, Virgin Atlantic, Virgin Australia, HP Enterprise Services, SITA and Aer Lingus.


Founded in 1985, the company is headquartered in Dublin, Ireland, and maintains offices across Europe and the USA. Datalex is a publicly listed company and trades on the Irish Stock Exchange (ISE:DLE).


Doug Keatinge

FleishmanHillard for Datalex

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About Brussels Airlines

Brussels Airlines is the home carrier of Belgium and one of the four network airlines of the Lufthansa Group. It connects the European capital from Brussels Airport with over 85 destinations, 17 of which are in Sub Saharan Africa. The company employs more than 3,300 people and operates 43 aircraft.

Brussels Airlines aims to emit 50% less CO2 by 2030 compared to 2019 and plans to be carbon neutral by 2050. The airline is participating in the Stargate Project led by Brussels Airport and is therefore part of the testing ground for sustainable aviation at its home base. In addition, the airline signed the Circular Economy agreement of the Antwerp Management School in 2021. The airline was the first to transport Sustainable Aviation Fuel (SAF) through the CEPS-pipeline connecting Brussels Airport early 2023. By end 2024, Brussels Airlines will have welcomed five state-of-the-art Airbus A320neo allowing the airline to significantly lower its CO2- and noise-emissions on its medium-haul network.

As an ambassador of its country, Brussels Airlines brings the world to Belgium and the best of Belgium to the world, among others through collaborations with Belgian Star Chefs, Belgian culinary products and the Belgian Icons, specially painted aircraft that honour a Belgian iconic person, team or event to promote Belgian culture worldwide.

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About Star Alliance

The Star Alliance network was established in 1997 as the first truly global airline alliance, based on a customer value proposition of global reach, worldwide recognition and seamless service. Since inception, it has offered the largest and most comprehensive airline network, with a focus on improving customer experience across the Alliance journey.

Overall, the Star Alliance network currently offers more than 10,000 daily flights to almost 1,200 airports in 184 countries.

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