Product

Brussels Airlines starts year of digitalization with launch of mobile app

Today Brussels Airlines released its mobile app in the App Store as well as on Google Play. The launch marks the begining of the era of digital transformation for the Belgian airline to further improve their products and services for their clients.

As more and more travellers use online and mobile channels to plan their holidays and business trips and get in touch with travel companies on-the-go, Brussels Airlines declares 2017 the year of digital innovation, during which it will invest heavily in the improvement of its digital tools to service its customers even better. The airline recently sent its 10 millionth mobile boarding pass and replies to more than 500 requests a day from its travellers on Twitter and Facebook, showing that their customers are ready for more digital tools. The first one this year is the Brussels Airlines app, which is now available for iOS and Android devices.

 

“With more and more data being available to us, we can much better grasp what it is our guests want and deliver just that to them. Close to 35% of our sales currently takes place on brusselsairlines.com, but also in terms of servicing, our digital platforms need to be equipped to cater for all our guests, also the ones who booked their tickets via travel agencies. They need accurate information about their flights on-the-go and be able to change details of their booking without being obliged to go via the traditional communication channels. The app is a first move in this direction, but much more is to come throughout the next years to offer a complete experience during every step of the way.” 

-- Sebastien Scarmure, VP e-Commerce & Mobile.

 

The airline is putting a lot of efforts in creating a relevant and efficient digital experience for their customers, so they can focus on their holiday or business trip. The website will also get a makeover to focus more on personalized servicing and a “data pool” project will make it possible to get all up-to-date information about everything that is happening within the airline’s operation and use that information to keep travelers as well as co-workers informed.

Today, the Brussels Airlines app allows travelers to book their tickets in just a few clicks, to check in and use the mobile boarding pass and to keep up with flight changes. This first release of the app will be followed by more updates soon and push notifications will be added to keep passengers informed proactively. The Brussels Airlines app can be downloaded for free on the App Store and Google Play.

Brussels Airlines app voor Androidplay.google.com
Brussels Airlines voor iOSitunes.apple.com

Kim Daenen

Brussels Airlines

Wencke Lemmes

Brussels Airlines

Maaike Andries

Brussels Airlines

Get updates in your mailbox

By clicking "Subscribe" I confirm I have read and agree to the Privacy Policy.

About Brussels Airlines

Brussels Airlines is the home carrier of Belgium and one of the four network airlines of the Lufthansa Group. It connects the European capital from Brussels Airport with over 85 destinations, 17 of which are in Sub Saharan Africa. The company employs more than 3,300 people and operates 43 aircraft.

Brussels Airlines aims to emit 50% less CO2 by 2030 compared to 2019 and plans to be carbon neutral by 2050. The airline is participating in the Stargate Project led by Brussels Airport and is therefore part of the testing ground for sustainable aviation at its home base. In addition, the airline signed the Circular Economy agreement of the Antwerp Management School in 2021. The airline was the first to transport Sustainable Aviation Fuel (SAF) through the CEPS-pipeline connecting Brussels Airport early 2023. By end 2024, Brussels Airlines will have welcomed five state-of-the-art Airbus A320neo allowing the airline to significantly lower its CO2- and noise-emissions on its medium-haul network.

As an ambassador of its country, Brussels Airlines brings the world to Belgium and the best of Belgium to the world, among others through collaborations with Belgian Star Chefs, Belgian culinary products and the Belgian Icons, specially painted aircraft that honour a Belgian iconic person, team or event to promote Belgian culture worldwide.

More information on brusselsairlines.com 


About Star Alliance

The Star Alliance network was established in 1997 as the first truly global airline alliance, based on a customer value proposition of global reach, worldwide recognition and seamless service. Since inception, it has offered the largest and most comprehensive airline network, with a focus on improving customer experience across the Alliance journey.

Overall, the Star Alliance network currently offers more than 10,000 daily flights to almost 1,200 airports in 184 countries.

More information on staralliance.com

Contact

b.house Zone General Aviation - Airport Building 26 1831 Diegem

+32 2 723 89 90

[email protected]

www.brusselsairlines.com