Brussels Airlines teams up with Belgian fashion icon NATAN

Brussels Airlines celebrates one of the most iconic designers of Belgium with the introduction of its new Business Class amenity bags in partnership with NATAN. In a new collaboration with Galileo Watermark, the sophisticated NATAN bags were designed in both black and blue and include all the inflight essentials.

 

Brussels Airlines teams up with NATAN and Galileo Watermark to create a fashion inspired amenity bag for its Business Class passengers on intercontinental flights. The elegant yet functional bags are made from vegan leather and feature a woven hand strap to increase their post-flight usage.

The choice to work with NATAN was a logical one as it is a true Belgian icon. The brand has been offering elegant luxury fashion, leather goods and jewellery around the globe since 1983. Edouard Vermeulen, founder of NATAN, is known as the designer of choice for European Royals and in 2017 received the title of Baron from the Belgian King Philippe I. Today, NATAN is a well-established brand in the global fashion industry, with six stores in Belgium as well as international stores in Italy, UK, France, Japan, Korea, The Netherlands and the USA.

With this partnership, Brussels Airlines continues to showcase the very best of Belgium, as the airline also does with its partnerships with Belgian star chefs and Belgian chocolate and beer brands to create culinary experiences on board.

 

Nicolas Iritcity, In-flight Product Manager of Brussels Airlines said: ‘As proud ambassadors of Belgium, it has always been important for us to bring the best of Belgium to the world and partner with experts in their respective fields. We are thrilled to do so once again with our latest amenity bags. This is a bag that our guests will definitely continue to use after their flight.’

 

Pieterjan Van Biesen, Retail and Marketing Director of NATAN said: ‘We are honored to celebrate our debut in the airline space with our flagship carrier and contribute to their new Business Class experience. We designed the timeless bags using elements from our ready-to-wear collections in order to give customers an authentic NATAN experience. Our collaboration is a celebration of luxury, creativity and Belgium.’

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Johannes Kloess, MD at Galileo Watermark said “We are proud to have worked with Brussels Airlines, NATAN and RainPharma on this special project. We were keen to continue Brussels Airlines’ tradition of partnering with national icons and brands to elevate their onboard offering. ​ This focused partner approach has resulted in a luxurious and elegant amenity bag that is truly unique and relevant.”

The beautiful unisex bag is available in Business Class on all North American and African Brussels Airlines flights and is the first launch in a collectible series of three unique designs. The complete collection will roll out over 18 months and the kits also include in-flight essentials like an eye mask, pen, dental kit, socks, ear plugs, moisturiser and lip balm to ensure a comfortable flight. The cosmetics are provided by Belgian brand RainPharma, known for its no nonsense approach to skincare with effective and high-quality products.

 

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About Brussels Airlines

Brussels Airlines is the home carrier of Belgium and one of the four network airlines of the Lufthansa Group. It connects the European capital from Brussels Airport with over 90 destinations, 18 of which are in Sub Saharan Africa. The company employs more than 3,400 people and operates 44 aircraft.

Brussels Airlines aims to emit 50% less CO2 by 2030 compared to 2019 and plans to be carbon neutral by 2050. The airline is participating in the Stargate Project led by Brussels Airport and is therefore part of the testing ground for sustainable aviation at its home base. In addition, the airline signed the Circular Economy agreement of the Antwerp Management School in 2021. The airline was the first to transport Sustainable Aviation Fuel (SAF) through the CEPS-pipeline connecting Brussels Airport early 2023. By end 2024, Brussels Airlines will have welcomed five state-of-the-art Airbus A320neo allowing the airline to significantly lower its CO2- and noise-emissions on its medium-haul network.

As an ambassador of its country, Brussels Airlines brings the world to Belgium and the best of Belgium to the world, among others through collaborations with Belgian Star Chefs, Belgian culinary products and the Belgian Icons, specially painted aircraft that honour a Belgian iconic person, team or event to promote Belgian culture worldwide.

More information on brusselsairlines.com 


About Star Alliance

The Star Alliance network was established in 1997 as the first truly global airline alliance, based on a customer value proposition of global reach, worldwide recognition and seamless service. Since inception, it has offered the largest and most comprehensive airline network, with a focus on improving customer experience across the Alliance journey.

Overall, the Star Alliance network currently offers more than 10,000 daily flights to almost 1,200 airports in 184 countries.

More information on staralliance.com

Contact

b.house Zone General Aviation - Airport Building 26 1831 Diegem

+32 2 723 89 90

press@brusselsairlines.com

www.brusselsairlines.com