After a closing period of eight months, Brussels Airlines’ Sunrise Lounge and THE LOFT have reopened. With Aramark, the airline welcomes a new catering provider to its lounges and to Brussels Airport. Aramark is a quality mark, committed to service excellence that exceeds the customer’s expectations.
“We are delighted that finally, we can welcome back our guests in THE LOFT and the Sunrise Lounge after such a long time. Customer centricity is at the heart of everything we do, also in extremely challenging circumstances. While we continue to apply the highest standards concerning health safety, we look forward to offer our guests an exceptional experience and provide them peace of mind.” explains Peter Gerber, CCO & CEO of Brussels Airlines. “Working together with a partner like Aramark, enables us to offer an exceptional guest experience, even within the limitations of the current health crisis. On top of our shared passion for hospitality, also Aramark’s sustainability approach, towards both people and planet, make them the perfect partner for our lounges. We are grateful to be able to welcome them to the aviation industry.”
“Aramark is extremely honoured and proud to team up with Brussels Airlines in offering a high quality catering service within the lounges located at Brussels Airport." Says Stijn Crombé, Executive Managing Director Belgium – Netherlands – France - Luxemburg. "Our local Belgian approach with the support of our international teams in the management of airport lounges, our passion for service excellence, have naturally brought us closer to Brussels Airlines. It is by sharing the same vision, the same philosophy, that we can build a solid partnership. As we all know, Brussels Airlines "goes the extra smile", Aramark Belgium "goes the extra culinary experience". Together we want to make Belgium shine all over the world. With awards already granted in the past to the Brussels Airlines lounges, Aramark is keen to take up the challenge of maintaining this award alongside them.”
As THE LOFT and the Sunrise Lounge reopen, Brussels Airlines and Aramark emphasize the importance of respecting the hygiene measures at all times. These include the mandatory wearing of a face mask as from the moment guests arrive at the airport, including while visiting the lounges. In addition to strict hand hygiene for all guests, our staff ensures the regular disinfection of tables, seats and buffet areas.
As usual, passengers who feel unwell are asked not to travel, to protect the health of other passengers and staff.
We enrich and nourish lives where people work, live, heal and travel. “Business must resume, and travel is part of our balance as businessmen and women but also as human beings because “Staying is existing, travelling is living” (Gustave Nadaud).
We create unique dining experiences that go beyond what is expected. There is a need for a fresh, local approach and real innovation from Brussels Airlines service partner. We combine years of hospitality services across global markets with a human approach to plus one service and culinary innovation.
Our sustainable approach will enable Brussels Airlines to improve and differentiate the guest experience above and beyond other competitive lounge and club operators, with a Belgium culinary touch. We intend to transform Brussels Airlines lounges services through the following: Fresh, seasonal Menus: Injecting a vibrancy and sense of location to the food menu rotations. Local and Distinctive: Put forward our local suppliers and producers that adds value to the menu and the local economy with original recipes. Partnering CSR Approach: A company philosophy that encourages a positive mutual CSR challenge through the human project at the Virunga park with our common Coffee partner Rombouts. Guest Journey starts at the airport: We enhance every touchpoint by understanding what really matters to the guest. This is an opportunity and the right time to support and guide Brussels Airlines through this new era of consumption, utilizing our systems and the excellence of our services.
Finally, we ambition to support Brussels Airlines by winning a third award as "Europe's Leading Airline Lounge".
ABOUT THE LOFT
THE LOFT by Brussels Airlines and Lexus is a unique lounge concept, centred on comfort, technology, design and a blend of ‘Belgitude’ and Japanese hospitality.
Covering an area of 2040m2, THE LOFT by Brussels Airlines and Lexus offers seating for 500 guests. It is divided into areas with different ambiences and features, including a central bar, seating zones and a break-out space that’s ideal for those who need to work while on the move.
THE LOFT by Brussels Airlines and Lexus is located in Pier A of Brussels Airport and open daily from 05h00 to 20h00 (Saturdays only 05h00 to 12h30).
This year THE LOFT has been nominated as Europe’s Leading Airline Lounge by World Travel Awards for a 3rd consecutive time. Passengers can vote for THE LOFT until September 1st.
ABOUT THE SUNRISE LOUNGE
The Sunrise lounge is dedicated to our guests travelling to Africa, departing from the T-gates at Brussels Airport. The lounge is open daily from 08h to 12h, subject to the departure of the last flight.