For the fifth consecutive year "THE LOFT" is crowned as "Europe's Leading Airline Lounge"

Brussels Airlines keeps investing in its world class lounges

Brussels, September 30, 2023 - Brussels Airlines has won a prestigious award for the fifth consecutive year for “THE LOFT by Brussels Airlines and Lexus”, one of the airline’s lounges. THE LOFT was awarded “Europe’s Leading Airline Lounge” on the World Travel Awards, this year awarded in Batumi, Georgia. The Belgian airline keeps investing in its lounges, and offer the best possible customer experience.

“THE LOFT by Brussels Airlines and Lexus” is the biggest Brussels Airlines lounge, located in the A-pier at Brussels Airport. The lounge is a haven of peace in the airport, where passengers can work or relax in all comfort before boarding their flight and where they can enjoy a wide selection of food and drinks. THE LOFT is accessible for passengers traveling in Business Class and status holders of the Miles and More loyalty programme. Also, passengers traveling in economy class can enjoy the lounge against a fee, during off-peak periods.
The lounge was renovated and expanded in 2018, in collaboration with Lexus. The lounge has been crowned Europe’s Leading Airlines Lounge at the World Travel Awards ever since.

“Winning this prestigious award for the fifth consecutive time, while we had to compete against lounges of globally known airlines, is a real honour. It’s a recognition for our hard work every day, creating a space where people feel at home. I want to thank our guests for their trust in us, all our partners for the great collaboration and of course our team for propagating Belgian hospitality.” ​
- Olivier Brynaert, Head of Customer Experience, Brussels Airlines
“This award reaffirms The LOFT as a tangible expression of our brand promise to ‘experience amazing’, and to win it for the fifth time in a row, shows our unwavering commitment to improve year on year in a world of fast changing customer expectations"
- Tommaso Grassi, Head of Communications & Customer Experience at Lexus Europe


Continuous investments in product and service offer
Like with all Brussels Airlines’ products, there is a clear focus on Belgitude. THE LOFT is no exception. With its offer of Belgian beers, Rombauts coffee, and Neuhaus chocolates for example. In the Sunrise lounge, there is a collaboration with Belgian design brands Serax and Ethnicraft.

“Our teams work very hard every day to give passengers a fantastic experience. Whether you’re flying business class or economy: at Brussels Airlines, we want to deliver a great experience to everyone. We’re very proud that our efforts are rewarded. We keep on investing to make our product even better. Soon we will announce a few very exciting changes.”
- Dorothea von Boxberg, CEO Brussels Airlines

Brussels Airlines has recently done several investments to improve the customer experience even further. Just to name a few examples: revamped business class meals on short haul flights, a collaboration with Belgian Star Chef Michaël Vrijmoed on long haul flights and the renovation of the Sunrise Lounge in the T-zone of Brussels Airport, entirely dedicated to its passengers traveling to Africa.

About the World Travel Awards
The World Travel Awards were founded in 1993 to recognize excellence in all parts of the travel, tourism, and hospitality industry. In 2023 The World Travel Awards celebrate their 30th birthday and the program is the most prestigious and elaborate in the industry, with over 2 million votes casted.



Link to media gallery of "THE LOFT by Brussels Airlines and Lexus".


Nico Cardone

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About Brussels Airlines

Brussels Airlines is the home carrier of Belgium and one of the four network airlines of the Lufthansa Group. It connects the European capital from Brussels Airport with over 90 destinations, 18 of which are in Sub Saharan Africa. The company employs more than 3,400 people and operates 44 aircraft.

Brussels Airlines aims to emit 50% less CO2 by 2030 compared to 2019 and plans to be carbon neutral by 2050. The airline is participating in the Stargate Project led by Brussels Airport and is therefore part of the testing ground for sustainable aviation at its home base. In addition, the airline signed the Circular Economy agreement of the Antwerp Management School in 2021. The airline was the first to transport Sustainable Aviation Fuel (SAF) through the CEPS-pipeline connecting Brussels Airport early 2023. By end 2024, Brussels Airlines will have welcomed five state-of-the-art Airbus A320neo allowing the airline to significantly lower its CO2- and noise-emissions on its medium-haul network.

As an ambassador of its country, Brussels Airlines brings the world to Belgium and the best of Belgium to the world, among others through collaborations with Belgian Star Chefs, Belgian culinary products and the Belgian Icons, specially painted aircraft that honour a Belgian iconic person, team or event to promote Belgian culture worldwide.

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About Star Alliance

The Star Alliance network was established in 1997 as the first truly global airline alliance, based on a customer value proposition of global reach, worldwide recognition and seamless service. Since inception, it has offered the largest and most comprehensive airline network, with a focus on improving customer experience across the Alliance journey.

Overall, the Star Alliance network currently offers more than 10,000 daily flights to almost 1,200 airports in 184 countries.

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Contact Zone General Aviation - Airport Building 26 1831 Diegem

+32 2 723 89 90