For the fifth consecutive year "THE LOFT" is crowned as "Europe's Leading Airline Lounge"

Brussels Airlines keeps investing in its world class lounges

30/9/23

Brussels, September 30, 2023 - Brussels Airlines has won a prestigious award for the fifth consecutive year for “THE LOFT by Brussels Airlines and Lexus”, one of the airline’s lounges. THE LOFT was awarded “Europe’s Leading Airline Lounge” on the World Travel Awards, this year awarded in Batumi, Georgia. The Belgian airline keeps investing in its lounges, and offer the best possible customer experience.

“THE LOFT by Brussels Airlines and Lexus” is the biggest Brussels Airlines lounge, located in the A-pier at Brussels Airport. The lounge is a haven of peace in the airport, where passengers can work or relax in all comfort before boarding their flight and where they can enjoy a wide selection of food and drinks. THE LOFT is accessible for passengers traveling in Business Class and status holders of the Miles and More loyalty programme. Also, passengers traveling in economy class can enjoy the lounge against a fee, during off-peak periods.
The lounge was renovated and expanded in 2018, in collaboration with Lexus. The lounge has been crowned Europe’s Leading Airlines Lounge at the World Travel Awards ever since.

“Winning this prestigious award for the fifth consecutive time, while we had to compete against lounges of globally known airlines, is a real honour. It’s a recognition for our hard work every day, creating a space where people feel at home. I want to thank our guests for their trust in us, all our partners for the great collaboration and of course our team for propagating Belgian hospitality.”
- Olivier Brynaert, Head of Customer Experience, Brussels Airlines

“This award reaffirms The LOFT as a tangible expression of our brand promise to ‘experience amazing’, and to win it for the fifth time in a row, shows our unwavering commitment to improve year on year in a world of fast changing customer expectations"
- Tommaso Grassi, Head of Communications & Customer Experience at Lexus Europe

Continuous investments in product and service offer
Like with all Brussels Airlines’ products, there is a clear focus on Belgitude. THE LOFT is no exception. With its offer of Belgian beers, Rombauts coffee, and Neuhaus chocolates for example. In the Sunrise lounge, there is a collaboration with Belgian design brands Serax and Ethnicraft.

“Our teams work very hard every day to give passengers a fantastic experience. Whether you’re flying business class or economy: at Brussels Airlines, we want to deliver a great experience to everyone. We’re very proud that our efforts are rewarded. We keep on investing to make our product even better. Soon we will announce a few very exciting changes.”
- Dorothea von Boxberg, CEO Brussels Airlines

Brussels Airlines has recently done several investments to improve the customer experience even further. Just to name a few examples: revamped business class meals on short haul flights, a collaboration with Belgian Star Chef Michaël Vrijmoed on long haul flights and the renovation of the Sunrise Lounge in the T-zone of Brussels Airport, entirely dedicated to its passengers traveling to Africa.

About the World Travel Awards
The World Travel Awards were founded in 1993 to recognize excellence in all parts of the travel, tourism, and hospitality industry. In 2023 The World Travel Awards celebrate their 30^th birthday and the program is the most prestigious and elaborate in the industry, with over 2 million votes casted.