Hi Belgium Pass gets off to a flying start

Hi Belgium Pass gets off to a flying start

This morning the first visitors with a Hi Belgium Pass arrived at Brussels Airport. The Hi Belgium Pass is an all-in-one travel package offered by Brussels Airlines, in collaboration with Brussels Airport, the Belgian railways (NMBS) and the tourism organizations of Belgium’s regions and cities.  

The Hi Belgium Pass has got off to a very good start. Hardly 4 weeks after its launch, Brussels Airlines has already sold 600 weekend passes. The most popular points of departure are currently Moscow, Madrid, Bilbao, Vienna and Barcelona. Brussels, Bruges, Antwerp and Ghent are at the top of the Hi Belgium Pass travelers’ list. But Malines, Louvain and Liege can also expect a high number of Hi Belgium Pass visitors. 95% of the Hi Belgium Pass tourists visit Belgium alone or with a partner. The Hi Belgium travelers stay approximately 3.6 days in Belgium, which is longer than the average stay.

Brussels Airlines’ Hi Belgium Pass is valid for travel from 50 European airports in 18 different countries. The departure for Brussels must be on a Thursday, Friday or Saturday. The return journey is possible on Sunday, Monday or Tuesday. For only 149 euros, travelers are offered a Brussels Airlines Check&Go return ticket, unlimited train rides in the whole of Belgium during the entire stay and access to different attractions and museums in 2 Belgian cities of choice.

The Hi Belgium pass is a successful collaboration between the biggest tourist players in Belgium. The pass came into being with the support of Brussels Airlines, the Belgian Railways, Brussels Airport, Toerisme Vlaanderen, visit.brussels, Brussels Museum Council, Wallonie Belgique tourism, Visit Bruges, Visit Ghent, Visit Louvain, Visit Malines, Visit Antwerp and the tourist federation of Liege. The tourism offices are happy to contribute to the Hi Belgium Pass and organize targeted actions abroad. Via social media, direct mail, videos and online marketing, the partners reach hundred thousands of consumers in Europe.

In the following weeks, Brussels Airlines will continue to develop the Hi Belgium Pass by offering more cities in Flanders and Wallonia and by integrating the option for Belgian companies to include their products in the pass. That way, the Hi Belgium Pass will become THE ambassador product for Belgium.

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About Brussels Airlines

Brussels Airlines is Belgium's national airline, connecting the capital of Europe to more than 80 destinations, whereof 17 in Africa, the continent Brussels Airlines considers its second home. Besides Africa, Brussels Airlines offers 65 destinations in Europe, 3 in North America and Tel Aviv. The company has over 4,000 employees and 48 aircraft operating some 250 flights daily, flying more than 10 million passengers a year to, via and from Brussels Airport. Thanks to its no-compromise positioning, Brussels Airlines combines competitive fares with the highest service quality.  With yearly changing Belgian Star Chefs, its wide offer of Belgian food and drinks and the five Belgian Icons, Brussels Airlines is an ambassador of its country, bringing the world to Belgium and the best of Belgium to the world.

Brussels Airlines offers cargo capacity on all its flights, commercialized by Lufthansa Cargo. The airline also handles the daily maintenance of its aircraft fleet.

Brussels Airlines is part of the Lufthansa Group and is a member of Star Alliance. The company was founded in 2002 and is 100% owned by Deutsche Lufthansa AG.

More information on brusselsairlines.com


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Zone General Aviation - Airport Building 26
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