Hi Belgium Pass gets off to a flying start

This morning the first visitors with a Hi Belgium Pass arrived at Brussels Airport. The Hi Belgium Pass is an all-in-one travel package offered by Brussels Airlines, in collaboration with Brussels Airport, the Belgian railways (NMBS) and the tourism organizations of Belgium’s regions and cities.  

The Hi Belgium Pass has got off to a very good start. Hardly 4 weeks after its launch, Brussels Airlines has already sold 600 weekend passes. The most popular points of departure are currently Moscow, Madrid, Bilbao, Vienna and Barcelona. Brussels, Bruges, Antwerp and Ghent are at the top of the Hi Belgium Pass travelers’ list. But Malines, Louvain and Liege can also expect a high number of Hi Belgium Pass visitors. 95% of the Hi Belgium Pass tourists visit Belgium alone or with a partner. The Hi Belgium travelers stay approximately 3.6 days in Belgium, which is longer than the average stay.

Brussels Airlines’ Hi Belgium Pass is valid for travel from 50 European airports in 18 different countries. The departure for Brussels must be on a Thursday, Friday or Saturday. The return journey is possible on Sunday, Monday or Tuesday. For only 149 euros, travelers are offered a Brussels Airlines Check&Go return ticket, unlimited train rides in the whole of Belgium during the entire stay and access to different attractions and museums in 2 Belgian cities of choice.

The Hi Belgium pass is a successful collaboration between the biggest tourist players in Belgium. The pass came into being with the support of Brussels Airlines, the Belgian Railways, Brussels Airport, Toerisme Vlaanderen, visit.brussels, Brussels Museum Council, Wallonie Belgique tourism, Visit Bruges, Visit Ghent, Visit Louvain, Visit Malines, Visit Antwerp and the tourist federation of Liege. The tourism offices are happy to contribute to the Hi Belgium Pass and organize targeted actions abroad. Via social media, direct mail, videos and online marketing, the partners reach hundred thousands of consumers in Europe.

In the following weeks, Brussels Airlines will continue to develop the Hi Belgium Pass by offering more cities in Flanders and Wallonia and by integrating the option for Belgian companies to include their products in the pass. That way, the Hi Belgium Pass will become THE ambassador product for Belgium.

Wencke Lemmes

Brussels Airlines

Kim Daenen

Brussels Airlines

Maaike Andries

Brussels Airlines

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About Brussels Airlines

Brussels Airlines is the home carrier of Belgium and one of the four network airlines of the Lufthansa Group. It connects the European capital from Brussels Airport with over 90 destinations, 18 of which are in Sub Saharan Africa. The company employs more than 3,500 people and operates 44 aircraft.

Brussels Airlines aims to emit 50% less CO2 by 2030 compared to 2019 and plans to be carbon neutral by 2050. The airline is participating in the Stargate Project led by Brussels Airport and is therefore part of the testing ground for sustainable aviation at its home base. In addition, the airline signed the Circular Economy agreement of the Antwerp Management School in 2021. The airline was the first to transport Sustainable Aviation Fuel (SAF) through the CEPS-pipeline connecting Brussels Airport early 2023. By end 2024, Brussels Airlines will have welcomed five state-of-the-art Airbus A320neo allowing the airline to significantly lower its CO2- and noise-emissions on its medium-haul network.

As an ambassador of its country, Brussels Airlines brings the world to Belgium and the best of Belgium to the world, among others through collaborations with Belgian Star Chefs, Belgian culinary products and the Belgian Icons, specially painted aircraft that honour a Belgian iconic person, team or event to promote Belgian culture worldwide.

More information on brusselsairlines.com 


About Star Alliance

Established in 1997 as the first truly global airline alliance, the Star Alliance network was founded on a customer value proposition of global reach, worldwide recognition, and seamless service. Since its inception, it has offered the largest and most comprehensive airline network, with a strong emphasis on enhancing the customer experience throughout the entire Alliance journey.

Overall, the Star Alliance network currently offers more than 17,500 daily flights to over 1,150 airports in almost 190 countries.

Star Alliance Press Office: +65 8729 6691; mediarelations@staralliance.com
More information on staralliance.com

Contact

b.house Zone General Aviation - Airport Building 26 1831 Diegem

+32 2 723 89 90

press@brusselsairlines.com

www.brusselsairlines.com