JPA Design to design new interior of the Brussels Airlines A330 fleet

The international transport and hospitality design specialist JPA Design announces at the Aircraft Interiors Expo in Hamburg, that it is to create the new cabin interiors of the A330 long-haul fleet of Brussels Airlines. 

With this important investment, Brussels Airlines highlights its commitment to further enhance its product and overall on-board customer experience.

Brussels Airlines is known for its customer centricity as well as professional and welcoming service. Partnering with JPA Design to re-imagine a new look and feel for its Business, Premium Economy and Economy Class on its wide-body aircraft, is a key opportunity to reflect the airline’s customer-friendly approach. In a retrofit program and with a brief to capture the fun and vibrant personality of the airline’s brand, the all-new product range encompasses the entire cabin interiors, nose to tail, and will launch at the end of 2018.

Commenting on the new partnership with JPA, Tanguy Cartuyvels Vice President Product and Marketing of Brussels Airlines, said:

"Recognized for its expertise in designing premium cabin interiors, JPA is the right partner to respond to our needs. Our new cabin in all three classes will not only reflect our DNA, but also offer our guests top notch comfort.”

John Tighe, JPA's Design Director of Transport leading the cabin design project said:

"Brussels Airlines is a very strong and powerful brand, having a deep connection with their customers through operating long-established long-haul flights to Africa but also to the US and India. The user experience we’re creating is vibrant, and achieves the rare success of being on-brand upon first view, whilst having a depth of design which reveals itself as you relax into your own personal space. There is a trend for many brands to talk about being ‘human’, but Brussels Airlines has been living this philosophy for many years and can truly offer a characterful and warm experience throughout. 'We go the extra smile' is their mantra and it is JPA's mission to capture this friendly vibrancy throughout the entire cabin." 

JPA Design, who has offices in London, Singapore and Dubai, will design all elements on board the A330 cabins for the airlines long-haul flights; from seat customisation, to carpets, curtains, lighting, bulkheads and lavatories

"Working with the leading airline in Belgium is very exciting; our JPA team has spent a great deal of time getting to know the carrier, its people and the culture of Belgium. We've discovered the warmth of the locals, the focus on being sociable, the love of their iconic comic characters and the quirkiness of the unique "Belgitude" character. The differences between its neighbours can appear subtle at first, but they’re very interesting and obvious once you really understand what makes Belgium tick. We had the chance to explore Belgium. This immersion process has been a delightful discovery and our focus will be to bring elements of 'Belgitude' to life in the final cabin design, in a carefully considered, qualitative and pragmatic design approach." 

- John Tighe, JPA's Design Director of Transport

Brussels Airlines is seen as an ambassador for Belgium.  Embracing their country's spirit and design culture, the airline has included TinTin, Magritte, the Belgian Red Devils, Tomorrowland and the Smurfs each as Belgian icons on their Airbus A320 liveries.

JPA Design was appointed by Brussels Airlines to re-design the on board product for the fleet of A330's following a comprehensive competitive tender process.

JPA Design team for brussels airlines: 
John Tighe - Design Director, Transport 
Alessia Giardino – Senior Trends, Colour & Materials Designer. 
Frederik Vanden Borre – Designer, Transport. 
Tim Brien – Senior Designer (on galleys and entry areas), Transport. 


About JPA Design

Award winning JPA Design is a world-leader in the design and creation of premium environments for the hospitality and transportation sectors. Founded in 1982, JPA Design has an enviable reputation working with some of the world’s most prestigious brands on the design of aircraft, train, hotel and airport lounge interiors.  JPA Design has offices in London, Singapore and Dubai.

To clients they are their trusted partners in the management of a complex set of criteria required to design and deliver category-leading interiors. The team is made up of specialists across design, architecture, engineering, trends, colour and materials.

Clients/brands include: American Airlines, brussels airlines, Cathay Pacific, Changi Airport Group, Air China, flydubai, Garuda - Indonesia, Hawaiian Airlines, JAL, Libyan Wings, Singapore Airlines, Belmond Ltd – Venice Simplon-Orient-Express, Belmond Royal Scotsman, Belmond Grand Hibernian - IHG, Taj Hotels, The Pierre New York and Cape Weligama.  JPA Design owns a number of patents and has received international acclaim and awards for their work.                                                                


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About Brussels Airlines

Brussels Airlines is the home carrier of Belgium and one of the four network airlines of the Lufthansa Group. It connects the European capital from Brussels Airport with over 90 destinations, 18 of which are in Sub Saharan Africa. The company employs more than 3,400 people and operates 44 aircraft.

Brussels Airlines aims to emit 50% less CO2 by 2030 compared to 2019 and plans to be carbon neutral by 2050. The airline is participating in the Stargate Project led by Brussels Airport and is therefore part of the testing ground for sustainable aviation at its home base. In addition, the airline signed the Circular Economy agreement of the Antwerp Management School in 2021. The airline was the first to transport Sustainable Aviation Fuel (SAF) through the CEPS-pipeline connecting Brussels Airport early 2023. By end 2024, Brussels Airlines will have welcomed five state-of-the-art Airbus A320neo allowing the airline to significantly lower its CO2- and noise-emissions on its medium-haul network.

As an ambassador of its country, Brussels Airlines brings the world to Belgium and the best of Belgium to the world, among others through collaborations with Belgian Star Chefs, Belgian culinary products and the Belgian Icons, specially painted aircraft that honour a Belgian iconic person, team or event to promote Belgian culture worldwide.

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About Star Alliance

The Star Alliance network was established in 1997 as the first truly global airline alliance, based on a customer value proposition of global reach, worldwide recognition and seamless service. Since inception, it has offered the largest and most comprehensive airline network, with a focus on improving customer experience across the Alliance journey.

Overall, the Star Alliance network currently offers more than 10,000 daily flights to almost 1,200 airports in 184 countries.

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