Kim Daenen new Head of Corporate Communications at Brussels Airlines

Kim Daenen new Head of Corporate Communications at Brussels Airlines

Predecessor Wencke Lemmes takes on the role of Head of Customer Experience, Product and Marketing and remains responsible for Public Affairs

Kim Daenen has been appointed as the new Head of Corporate Communications at Brussels Airlines, directly reporting to Peter Gerber, CEO of the company. She hereby succeeds Wencke Lemmes who has taken up the role of Head of Customer Experience, Product & Marketing since May 15th. In her new role, Wencke will remain responsible for Public Affairs and Lobbying, a function she took on recently.

Kim Daenen, who has a Master’s degree in Translation & Business Communication as well as a Master’s degree in Journalism, started her journey at Brussels Airlines in 2009. As part of the e-commerce department and later as the airline’s Social Media Manager, she contributed to the airline’s online reputation and developed its social media communication strategy. In 2014, Kim Daenen joined the Corporate Communications department of Brussels Airlines as a Media Relations Manager and Spokesperson, managing and building further on the reputation of the Belgian airline. With her vast experience in internal and external communications, crisis communication and public relations and her extensive knowledge of the company and the aviation sector, Kim will further develop the public relations and communication strategy of Brussels Airlines.

“With our turnaround plan REBOOT Plus, a new Brussels Airlines will emerge, in which change will be the one constant. To make this new Brussels Airlines and the profound investments in our future a success, transparent and extensive communication will be key. We are convinced that Kim is the perfect fit for this challenge and will make the communications and public relations strategy future-proof.”
- Peter Gerber,
CEO Brussels Airlines
“Our company has gone through tremendous change in recent years and will continue to do so. In the coming months and years, one of our key priorities will be to transparently communicate our sustainability ambitions. Next to this, our focus will continue to be on our Belgian ambassadorship, our key market Africa and our ongoing improvements and investments to become a structurally sustainable company, offering perspectives to our employees and stakeholders.”
- Kim Daenen,
Head of Corporate Communications at Brussels Airlines
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About Brussels Airlines

Brussels Airlines is Belgium's national airline, connecting the capital of Europe to more than 70 destinations, whereof 15 in Africa, the continent that Brussels Airlines carries closes to its heart. Moreover, Brussels Airlines offers 60 destinations in Europe, 2 in North America and Tel Aviv. The company employs 3,100 employees and operates 38 aircraft.

In view of the global coronavirus pandemic, Brussels Airlines has committed itself to the strictest health safety measures in aviation worldwide, following the recommendations of EASA (European Air Safety Agency). Since the outbreak of the coronavirus, the Belgian airline operates an adapted flight schedule that is based on market demand and that takes into account the travel restrictions of the different authorities.

Thanks to its no-compromise positioning, Brussels Airlines combines competitive all-flexible fares with  the highest service quality. With yearly changing Belgian Star Chefs, its wide offer of Belgian food and drinks and the five Belgian Icons, Brussels Airlines is acting as a real ambassador of its country, bringing the world to Belgium and the best of Belgium to the world.

Creating over 40.000 direct and indirect jobs, Brussels Airlines plays an important role in the Belgian economy and is part of Belgium's second largest economic engine: its hub at Brussels Airport. In 2019, the airline transported over 10 million passengers to, from and via Brussels Airport.

Brussels Airlines offers cargo capacity on all its flights, commercialized by Lufthansa Cargo. The airline also handles the daily maintenance of its aircraft fleet.

Brussels Airlines is one of the four Lufthansa Group network airlines (Austrian, Brussels Airlines, Lufthansa and Swiss) and member of Star Alliance. The company was founded in 2002 and is 100% owned by Deutsche Lufthansa AG.

More information on brusselsairlines.com 

Brussels Airlines
b.house
Zone General Aviation - Airport Building 26
1831 Diegem