Lufthansa and Brussels Airlines join forces in Africa

  • One face to the customer: Lufthansa Group integrates its sales activities in Africa for all its airlines
  • New sub-Saharan sales headquarters established in Brussels
  • All Brussels Airlines sales offices in Africa to become part of Lufthansa Group sales organization

 

Austrian Airlines, Brussels Airlines, Edelweiss, Eurowings, Lufthansa and SWISS will now fully integrate their sales activities in Africa. The Lufthansa Group airlines had already successfully aligned their sales structures for corporate customers and travel agencies in many markets worldwide. Now the integration will be continued in Africa, as another important milestone towards having “one face to the customer” and offering harmonized products and services across the globe.

 

New sales headquarters for sub-Saharan Africa in Brussels

Brussels Airlines has a strong presence and expertise in Africa, with a dense network of 23 destinations, especially in West and Central Africa. To share this experience and in order to support the integration and leverage synergies and efficiencies within the Lufthansa Group, the headquarters for all sales activities in sub-Saharan Africa will be located in Brussels at the Brussels Airlines headquarters.

 

“With our long-standing experience in the African market and our very engaged employees, we perfectly complement the Lufthansa Group sales presence in Africa and especially in the Sub-Saharan part of the continent. Our joint customers will now benefit from an increased flexibility thanks to a global offer, covering the entire Lufthansa Group Africa network”, adds Christina Foerster, CEO of Brussels Airlines.

 

“One face to the customer”

With this joint commercial set-up, the existing local sales teams in Africa will take over responsibilities for all airline brands of the Group. “Customers will benefit from a single point of contact and a continued local presence. This enables us to be close to our markets and customers, to serve their specific needs and to develop harmonized offerings in the future” says Dr. Stefan Kreuzpaintner, Vice President Sales EMEA of the Lufthansa Group. “Our sales colleagues can now offer all our brands, with joint products and packages”.

 

Lufthansa Group focuses on Africa

Africa is a strategic growth area for the Lufthansa Group as all carriers operate to and from this continent. With the full acquisition of Brussels Airlines in January 2017 the Lufthansa Group extended its route network in Africa from 21 to 44 destinations. Brussels Airlines fits perfectly into the existing Group network due to its strong focus on Africa.

Today, the Lufthansa Group is the second biggest European airline group in Africa, offering a total of 311 weekly departures between Europe and Africa.

 

Starting in the upcoming 2018/19 winter schedule, the Lufthansa Group will increase its offering in Africa:

  • Austrian Airlines will open new Vienna - Cape Town (South Africa) route, offering two flights per week.
  • Lufthansa will change its Frankfurt – Addis Ababa connection to a non-stop service, with a reduced flight time by more than two hours.

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About Brussels Airlines

Brussels Airlines is the home carrier of Belgium and one of the four network airlines of the Lufthansa Group. It connects the European capital from Brussels Airport with over 90 destinations, 18 of which are in Sub Saharan Africa. The company employs more than 3,500 people and operates 44 aircraft.

Brussels Airlines aims to emit 50% less CO2 by 2030 compared to 2019 and plans to be carbon neutral by 2050. The airline is participating in the Stargate Project led by Brussels Airport and is therefore part of the testing ground for sustainable aviation at its home base. In addition, the airline signed the Circular Economy agreement of the Antwerp Management School in 2021. The airline was the first to transport Sustainable Aviation Fuel (SAF) through the CEPS-pipeline connecting Brussels Airport early 2023. By end 2024, Brussels Airlines will have welcomed five state-of-the-art Airbus A320neo allowing the airline to significantly lower its CO2- and noise-emissions on its medium-haul network.

As an ambassador of its country, Brussels Airlines brings the world to Belgium and the best of Belgium to the world, among others through collaborations with Belgian Star Chefs, Belgian culinary products and the Belgian Icons, specially painted aircraft that honour a Belgian iconic person, team or event to promote Belgian culture worldwide.

More information on brusselsairlines.com 


About Star Alliance

Established in 1997 as the first truly global airline alliance, the Star Alliance network was founded on a customer value proposition of global reach, worldwide recognition, and seamless service. Since its inception, it has offered the largest and most comprehensive airline network, with a strong emphasis on enhancing the customer experience throughout the entire Alliance journey.

Overall, the Star Alliance network currently offers more than 17,500 daily flights to over 1,150 airports in almost 190 countries.

Star Alliance Press Office: +65 8729 6691; mediarelations@staralliance.com
More information on staralliance.com

Contact

b.house Zone General Aviation - Airport Building 26 1831 Diegem

+32 2 723 89 90

press@brusselsairlines.com

www.brusselsairlines.com