More time together becomes a New Year's resolution for almost 1 in 3 Belgians

Brussels Airlines wants to lend them a hand in the realisation.

Under the slogan 'Happy Times', Brussels Airlines wants to encourage Belgians to spend more time together. In cooperation with research bureau iVOX, the airline investigated how important Belgians think it is to spend time together and how they prefer to do that. The research pointed out that 75% of the Belgians consider time with their family an important factor in being happy. 8 out of 10 people in a relationship say that travelling can make them fall in love again. For 3 out of 10 Belgians more 'quality time' is a New Year's resolution for 2019.

Less than an hour quality time each day

The results of the survey conducted by Brussels Airlines and iVox show that family time is an important factor for people's happiness. For 4 out of 10 (41%) it's even the most important one. However, more than half of the interviewees (53%) say they have too little time for their family. 3 out of 10 Belgians under 55 indicate that they spend a maximum of one hour a day together. Almost 3 out of 10 Belgians (29%) make spending more time with their family and relatives a New Year's resolution for 2019.


More quality time when travelling

90% of families with children say that travelling is the ideal way to spend more time together. Turns out that travelling can also lend love a hand, as 8 out of 10 people in a relationship say that a vacation or trip can make them fall in love again. Brussels Airlines wants to help Belgians in realising their good intentions and therefore launches 'Happy Times', with flights from 34 euros to more than 100 destinations in order to spend a fantastic time with a partner, family or friends.

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About Brussels Airlines

Brussels Airlines is the home carrier of Belgium and one of the four network airlines of the Lufthansa Group. It connects the European capital from Brussels Airport with over 90 destinations, 18 of which are in Sub Saharan Africa. The company employs more than 3,400 people and operates 44 aircraft.

Brussels Airlines aims to emit 50% less CO2 by 2030 compared to 2019 and plans to be carbon neutral by 2050. The airline is participating in the Stargate Project led by Brussels Airport and is therefore part of the testing ground for sustainable aviation at its home base. In addition, the airline signed the Circular Economy agreement of the Antwerp Management School in 2021. The airline was the first to transport Sustainable Aviation Fuel (SAF) through the CEPS-pipeline connecting Brussels Airport early 2023. By end 2024, Brussels Airlines will have welcomed five state-of-the-art Airbus A320neo allowing the airline to significantly lower its CO2- and noise-emissions on its medium-haul network.

As an ambassador of its country, Brussels Airlines brings the world to Belgium and the best of Belgium to the world, among others through collaborations with Belgian Star Chefs, Belgian culinary products and the Belgian Icons, specially painted aircraft that honour a Belgian iconic person, team or event to promote Belgian culture worldwide.

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About Star Alliance

The Star Alliance network was established in 1997 as the first truly global airline alliance, based on a customer value proposition of global reach, worldwide recognition and seamless service. Since inception, it has offered the largest and most comprehensive airline network, with a focus on improving customer experience across the Alliance journey.

Overall, the Star Alliance network currently offers more than 10,000 daily flights to almost 1,200 airports in 184 countries.

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