The marketing strategy of Brussels Airlines is entering a new phase. The company wants to reinforce the loyalty of its customer base in a very competitive market environment and further develop the Brussels Airlines brand. In her role as VP Marketing, Nathalie Erdmanis (43) will pursue this objective together with her Marketing team.
Until today Nathalie Erdmanis was Marketing Director Residential Market at Mobistar. She holds a Solvay Business School Master Degree in Management, Finance and Business and previously worked for Danone, Winterthur, Spadel and McDonald’s.
She also teaches at the European Communications School and is repeatedly invited as a juror for marketing competitions. Her expertise and approach has regularly been recognized by the industry and has been rewarded with several awards.
"With Nathalie Erdmanis we have attracted a very experienced marketer who is up for the challenges we face and who will be able to position our brand even better," says Lars Redeligx, Brussels Airlines Chief Commercial Officer