Nathalie Erdmanis new VP Marketing at Brussels Airlines

Starting July 1st, Nathalie Erdmanis will be the new Vice President Marketing of Brussels Airlines. Together with the Brussels Airlines Marketing team she will work on the further development and reinforcement of the Brussels Airlines brand.

The marketing strategy of Brussels Airlines is entering a new phase. The company wants to reinforce the loyalty of its customer base in a very competitive market environment and further develop the Brussels Airlines brand. In her role as VP Marketing, Nathalie Erdmanis (43) will pursue this objective together with her Marketing team.

Until today Nathalie Erdmanis was Marketing Director Residential Market at Mobistar. She holds a Solvay Business School Master Degree in Management, Finance and Business and previously worked for Danone, Winterthur, Spadel and McDonald’s.

She also teaches at the European Communications School and is repeatedly invited as a juror for marketing competitions. Her expertise and approach has regularly been recognized by the industry and has been rewarded with several awards.

"With Nathalie Erdmanis we have attracted a very experienced marketer who is up for the challenges we face and who will be able to position our brand even better," says Lars Redeligx, Brussels Airlines Chief  Commercial Officer 

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About Brussels Airlines

Brussels Airlines is the home carrier of Belgium and one of the four network airlines of the Lufthansa Group. It connects the European capital from Brussels Airport with over 90 destinations, 18 of which are in Sub Saharan Africa. The company employs more than 3,400 people and operates 44 aircraft.

Brussels Airlines aims to emit 50% less CO2 by 2030 compared to 2019 and plans to be carbon neutral by 2050. The airline is participating in the Stargate Project led by Brussels Airport and is therefore part of the testing ground for sustainable aviation at its home base. In addition, the airline signed the Circular Economy agreement of the Antwerp Management School in 2021. The airline was the first to transport Sustainable Aviation Fuel (SAF) through the CEPS-pipeline connecting Brussels Airport early 2023. By end 2024, Brussels Airlines will have welcomed five state-of-the-art Airbus A320neo allowing the airline to significantly lower its CO2- and noise-emissions on its medium-haul network.

As an ambassador of its country, Brussels Airlines brings the world to Belgium and the best of Belgium to the world, among others through collaborations with Belgian Star Chefs, Belgian culinary products and the Belgian Icons, specially painted aircraft that honour a Belgian iconic person, team or event to promote Belgian culture worldwide.

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About Star Alliance

The Star Alliance network was established in 1997 as the first truly global airline alliance, based on a customer value proposition of global reach, worldwide recognition and seamless service. Since inception, it has offered the largest and most comprehensive airline network, with a focus on improving customer experience across the Alliance journey.

Overall, the Star Alliance network currently offers more than 10,000 daily flights to almost 1,200 airports in 184 countries.

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Contact Zone General Aviation - Airport Building 26 1831 Diegem

+32 2 723 89 90