New Belgian Icon to be more Belgian than ever: Brussels Airlines launches design contest and public vote

Brussels Airlines will soon introduce a new Belgian Icon, and the livery is yet to be decided.

Brussels, August 27, 2024 – A new Belgian Icon is set to join the Brussels Airlines fleet soon. The Belgian national airline has launched a contest where the Belgian Public can submit designs that represents the best of Belgium. Early October, everyone will be able to vote to decide how the next Belgian Icon will look. The Belgian Icons remain some of the most photographed airplanes in the world and are an important way for Brussels Airlines to bring its Belgitude to the world.

As of today, Brussels Airlines launches a campaign to find its newest Belgian Icon. This time around, it will be more Belgian than ever: not only will the aircraft connect Belgium to the world, but the airplane livery will also be designed by Belgians and chosen by the airline’s public in Belgium.

Everyone who lives in Belgium or holds Belgian nationality can enter the contest, as long as the participant is over the age of 16. Like with all other Belgian Icons, the plane should represent Belgium in an original and artistic way.

“The design has to be something Belgium is known for, and Belgians are proud of, without entering too much into clichés. The next Belgian Icon will not feature beer, fries, or waffles, for example, but we love to showcase our culture, nature or history. As with all our previous Belgian Icons, the design must have a ‘wow-factor’ and inspire people to visit Belgium.”
Michel Moriaux, Head of Marketing, Brussels Airlines

People have until September 27 to submit their designs; an internal jury will make a preselection afterward. At the beginning of October, everyone will be able to vote for their favorite design.

Designs can be submitted via this link

About Brussels Airlines’ Belgian Icons

Brussels Airlines first Belgian Icon, Rackham, was introduced in 2015 and pays tribute to Tintin, the world-famous Belgian comic.

Earlier this year, Amare was presented to the world. The most recent Belgian icon in cooperation with music festival Tomorrowland.

The third Belgian Icon currently in our fleet is Trident, the official plane of the Belgian Red Devils and Red Flames, respectively the male and female national football teams.

These are the previous Belgian Icons:

- Magritte was part of the fleet between 2016 and 2021. The aircraft was a homage to René Magritte, the Belgian surrealistic painter.

- Aerosmurf smurfed the fleet between 2018 and 2023. This plane also took shape during a design contest organized by Brussels Airlines.

- Flemish painter Pieter Bruegel the Elder, a Belgian icon from the 16th century, traveled the world between 2019 and 2023.

The idea behind the Belgian Icons is to introduce the best of Belgium to the world. The Belgian Icons are known all over the world and make flying even more fun.

 

Nico Cardone

Nico Cardone

For media requests only

 

 

 

 

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About Brussels Airlines

Brussels Airlines is the home carrier of Belgium and one of the four network airlines of the Lufthansa Group. It connects the European capital from Brussels Airport with over 90 destinations, 18 of which are in Sub Saharan Africa. The company employs more than 3,500 people and operates 44 aircraft.

Brussels Airlines aims to emit 50% less CO2 by 2030 compared to 2019 and plans to be carbon neutral by 2050. The airline is participating in the Stargate Project led by Brussels Airport and is therefore part of the testing ground for sustainable aviation at its home base. In addition, the airline signed the Circular Economy agreement of the Antwerp Management School in 2021. The airline was the first to transport Sustainable Aviation Fuel (SAF) through the CEPS-pipeline connecting Brussels Airport early 2023. By end 2024, Brussels Airlines will have welcomed five state-of-the-art Airbus A320neo allowing the airline to significantly lower its CO2- and noise-emissions on its medium-haul network.

As an ambassador of its country, Brussels Airlines brings the world to Belgium and the best of Belgium to the world, among others through collaborations with Belgian Star Chefs, Belgian culinary products and the Belgian Icons, specially painted aircraft that honour a Belgian iconic person, team or event to promote Belgian culture worldwide.

More information on brusselsairlines.com 


About Star Alliance

Established in 1997 as the first truly global airline alliance, the Star Alliance network was founded on a customer value proposition of global reach, worldwide recognition, and seamless service. Since its inception, it has offered the largest and most comprehensive airline network, with a strong emphasis on enhancing the customer experience throughout the entire Alliance journey.

Overall, the Star Alliance network currently offers more than 17,500 daily flights to over 1,150 airports in almost 190 countries.

More information on staralliance.com

Contact

b.house Zone General Aviation - Airport Building 26 1831 Diegem

+32 2 723 89 90

press@brusselsairlines.com

www.brusselsairlines.com