New Brussels Airlines cabin receives prestigious award

The new long haul product that Brussels Airlines introduces this year aboard its scheduled flights to New York and Africa, has already received an award.
During the Apex Expo, the international trade fair for in-flight product that is organized in the US every year,  top professionals from the aviation industry and the specialized press awarded Brussels Airlines with the prestigious Avion award ‘Best Single Achievement in the Passenger Experience'.


The Apex Expo is thé meeting place for in-flight product specialists where every year the airlines offering the best flight experience are awarded. This year Brussels Airlines was one of the winners. The new long haul cabin that is currently being installed in Brussels Airlines’ Airbus A330 aircraft, was so much appreciated by the aviation professionals  and specialized media that it received the Avion Award for ‘Best Single Achievement in Passenger Experience'.

“We are very happy with this award”, says Brussels Airlines CEO Bernard Gustin. “When we launched our new product we said we had high quality ambitions. The positive reactions from our passengers who have already flown in the new cabin prove that our investments in comfort pay off. Receiving this award from industry professionals shows that our new product meets expectations. This award motivates us more than ever to continue to invest in a superior travel experience for our passengers.”

The new cabin, which was launched by at the beginning of this year, is a quality product of the latest generation that positions Brussels Airlines as a trendsetter thanks to its modern design, the latest technology and superior comfort. In Business Class passengers can easily transform their seat into a full flatbed thanks to a touch control panel. They can also enjoy a state of the art in-flight entertainment system for which Brussels Airlines is one of the launch customers, mood lights, personal storage space and a seat configuration that offers more privacy. Economy Class is equipped with ergonomic seats offering generous leg space and the same type of inflight entertainment as the Business Class passengers.

The refurbishing of the first aircraft of the Airbus A330 fleet has started in June and Brussels Airlines passengers already enjoy the new product on the daily connection to New York and on some flights to Africa. By spring 2013, the entire long haul fleet will be retrofitted and all intercontinental passengers will be able to luxuriate in the superior comfort of the new cabins.

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About Brussels Airlines

Brussels Airlines is the home carrier of Belgium and one of the four network airlines of the Lufthansa Group. It connects the European capital from Brussels Airport with over 85 destinations, 17 of which are in Sub Saharan Africa. The company employs more than 3,300 people and operates 43 aircraft.

Brussels Airlines aims to emit 50% less CO2 by 2030 compared to 2019 and plans to be carbon neutral by 2050. The airline is participating in the Stargate Project led by Brussels Airport and is therefore part of the testing ground for sustainable aviation at its home base. In addition, the airline signed the Circular Economy agreement of the Antwerp Management School in 2021. The airline was the first to transport Sustainable Aviation Fuel (SAF) through the CEPS-pipeline connecting Brussels Airport early 2023. By end 2024, Brussels Airlines will have welcomed five state-of-the-art Airbus A320neo allowing the airline to significantly lower its CO2- and noise-emissions on its medium-haul network.

As an ambassador of its country, Brussels Airlines brings the world to Belgium and the best of Belgium to the world, among others through collaborations with Belgian Star Chefs, Belgian culinary products and the Belgian Icons, specially painted aircraft that honour a Belgian iconic person, team or event to promote Belgian culture worldwide.

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About Star Alliance

The Star Alliance network was established in 1997 as the first truly global airline alliance, based on a customer value proposition of global reach, worldwide recognition and seamless service. Since inception, it has offered the largest and most comprehensive airline network, with a focus on improving customer experience across the Alliance journey.

Overall, the Star Alliance network currently offers more than 10,000 daily flights to almost 1,200 airports in 184 countries.

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