Star Alliance Management Team Firmly focused on seamless Customer Experience

  • Welcomes Ambar Franco as Vice President, Customer Experience to reinforce commitment to diverse leadership and industry expertise
  • Together with CEO Theo Panagiotoulias, key executives committed to realising the vision of an effortlessly connected world

 

Singapore, October 22, 2024 - Star Alliance, the world's leading global airline alliance, firmed up its key management appointments aimed at further enhancing its strategic focus on a seamless experience for member airline customers as they benefit from the Star Alliance network.

Ambar Franco joins Star Alliance as Vice President, Customer Experience. Franco will lead the development and implementation of initiatives designed to enhance the overall customer journey across the alliance: their booking experience, the experience of customers at airports and when they connect between Star Alliance member airlines, and then to ensure their continuing loyalty post travel. She brings significant expertise from the travel industry, most recently having held senior customer experience related roles at the Mandarin Oriental Hotel Group.

Luc Lachoix is Star Alliance’s Vice President, Digital & Technology. Lachoix is responsible for IT architecture, operations, and security, as well as supporting the IT needs of Star Alliance’s Customer Experience and Loyalty business areas. He has served in various roles in the airline industry, including leadership positions at key travel technology companies including Amadeus and Sabre.

Renato Ramos is Vice President, Strategy. Ramos drives Star Alliance's strategic initiatives, business planning, and cross-functional collaboration. Engaged at Star Alliance for the last seven years, he previously served as Director, Loyalty at Star Alliance. Renato is a seasoned aviation expert who has held previous roles at Avianca and LATAM Airlines.

Gayatheri Silvakumer serves as Vice President, People and Culture and leads the implementation of Star Alliance’s human capital and cultural development vision, focusing on talent retention and organisational development. She has held several senior HR roles across various industries, working with organisations such as McCann Worldgroup, Bombardier and Rolls-Royce.

"I am delighted to work with such a diverse leadership team. They bring their extensive experience from within and outside the aviation industry to fast-track our mission of delivering a seamless customer experience at key touch points in their travels. Ambar, Luc, Renato, and Gayatheri, are each passionate about our vision and executing on it, always with our member airlines’ end-customer in mind.”
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Theo Panagiotoulias, CEO, Star Alliance

Star Alliance Press Office
+65 8729 6691; mediarelations@staralliance.com

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About Brussels Airlines

About Brussels Airlines

Brussels Airlines is Belgium's home carrier and one of the network airlines of the Lufthansa Group. From its hub at Brussels Airport, the airline connects Belgium and Europe with more than 90 destinations worldwide, including 18 destinations in Sub-Saharan Africa. The Belgian airline employs more than 3,500 people and operates a fleet of 46 aircraft.

Brussels Airlines is committed to reducing its environmental footprint and works together with Lufthansa Group on a range of initiatives. The airline participates in the Stargate project led by Brussels Airport, signed the Circular Economy agreement of Antwerp Management School, and was the first airline to - early 2023 - transport Sustainable Aviation Fuel (SAF) through the CEPS pipeline to Brussels Airport. Between November 2023 and June 2026, Brussels Airlines has welcomed eight brand-new Airbus A320neo aircraft, significantly reducing fuel consumption, CO₂ emissions and noise levels across its European network.

As an ambassador for its country, Brussels Airlines brings the world to Belgium and the best of Belgium to the world. The airline showcases Belgian culture through collaborations with Belgian Star Chefs, the promotion of Belgian products on board, and its Belgian Icons aircraft, which celebrate unique elements of Belgium's culture and heritage.

More information on brusselsairlines.com 


About Star Alliance

Established in 1997 as the first truly global airline alliance, the Star Alliance network was founded on a customer value proposition of global reach, worldwide recognition, and seamless service. Since its inception, it has offered the largest and most comprehensive airline network, with a strong emphasis on enhancing the customer experience throughout the entire Alliance journey.

Overall, the Star Alliance network currently offers almost 18,000 daily flights to over 1,160 airports in more than 190 countries.

Star Alliance Press Office: +65 8729 6691; mediarelations@staralliance.com
More information on staralliance.com

Contact

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+32 2 723 89 90

press@brusselsairlines.com

www.brusselsairlines.com