Star Alliance Management Team Firmly focused on seamless Customer Experience

  • Welcomes Ambar Franco as Vice President, Customer Experience to reinforce commitment to diverse leadership and industry expertise
  • Together with CEO Theo Panagiotoulias, key executives committed to realising the vision of an effortlessly connected world

 

Singapore, October 22, 2024 - Star Alliance, the world's leading global airline alliance, firmed up its key management appointments aimed at further enhancing its strategic focus on a seamless experience for member airline customers as they benefit from the Star Alliance network.

Ambar Franco joins Star Alliance as Vice President, Customer Experience. Franco will lead the development and implementation of initiatives designed to enhance the overall customer journey across the alliance: their booking experience, the experience of customers at airports and when they connect between Star Alliance member airlines, and then to ensure their continuing loyalty post travel. She brings significant expertise from the travel industry, most recently having held senior customer experience related roles at the Mandarin Oriental Hotel Group.

Luc Lachoix is Star Alliance’s Vice President, Digital & Technology. Lachoix is responsible for IT architecture, operations, and security, as well as supporting the IT needs of Star Alliance’s Customer Experience and Loyalty business areas. He has served in various roles in the airline industry, including leadership positions at key travel technology companies including Amadeus and Sabre.

Renato Ramos is Vice President, Strategy. Ramos drives Star Alliance's strategic initiatives, business planning, and cross-functional collaboration. Engaged at Star Alliance for the last seven years, he previously served as Director, Loyalty at Star Alliance. Renato is a seasoned aviation expert who has held previous roles at Avianca and LATAM Airlines.

Gayatheri Silvakumer serves as Vice President, People and Culture and leads the implementation of Star Alliance’s human capital and cultural development vision, focusing on talent retention and organisational development. She has held several senior HR roles across various industries, working with organisations such as McCann Worldgroup, Bombardier and Rolls-Royce.

"I am delighted to work with such a diverse leadership team. They bring their extensive experience from within and outside the aviation industry to fast-track our mission of delivering a seamless customer experience at key touch points in their travels. Ambar, Luc, Renato, and Gayatheri, are each passionate about our vision and executing on it, always with our member airlines’ end-customer in mind.”
​- Theo Panagiotoulias, CEO, Star Alliance

Star Alliance Press Office
​+65 8729 6691; mediarelations@staralliance.com

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About Brussels Airlines

Brussels Airlines is the home carrier of Belgium and one of the four network airlines of the Lufthansa Group. It connects the European capital from Brussels Airport with over 90 destinations, 18 of which are in Sub Saharan Africa. The company employs more than 3,500 people and operates 44 aircraft.

Brussels Airlines aims to emit 50% less CO2 by 2030 compared to 2019 and plans to be carbon neutral by 2050. The airline is participating in the Stargate Project led by Brussels Airport and is therefore part of the testing ground for sustainable aviation at its home base. In addition, the airline signed the Circular Economy agreement of the Antwerp Management School in 2021. The airline was the first to transport Sustainable Aviation Fuel (SAF) through the CEPS-pipeline connecting Brussels Airport early 2023. By end 2024, Brussels Airlines will have welcomed five state-of-the-art Airbus A320neo allowing the airline to significantly lower its CO2- and noise-emissions on its medium-haul network.

As an ambassador of its country, Brussels Airlines brings the world to Belgium and the best of Belgium to the world, among others through collaborations with Belgian Star Chefs, Belgian culinary products and the Belgian Icons, specially painted aircraft that honour a Belgian iconic person, team or event to promote Belgian culture worldwide.

More information on brusselsairlines.com 


About Star Alliance

Established in 1997 as the first truly global airline alliance, the Star Alliance network was founded on a customer value proposition of global reach, worldwide recognition, and seamless service. Since its inception, it has offered the largest and most comprehensive airline network, with a strong emphasis on enhancing the customer experience throughout the entire Alliance journey.

Overall, the Star Alliance network currently offers more than 17,500 daily flights to over 1,150 airports in almost 190 countries.

Star Alliance Press Office: +65 8729 6691; mediarelations@staralliance.com
More information on staralliance.com

Contact

b.house Zone General Aviation - Airport Building 26 1831 Diegem

+32 2 723 89 90

press@brusselsairlines.com

www.brusselsairlines.com