Tanguy Cartuyvels new VP Marketing at Brussels Airlines

Tanguy Cartuyvels recently joined the marketing team of Brussels Airlines as new VP Marketing. With his strong track record in Marketing for FMCG brands, Tanguy and his team will further reinforce the brand positioning of the Belgian airline.

Tanguy Cartuyvels has been appointed as the new Vice President Marketing for Brussels Airlines, herewith directly reporting to Christina Foerster, Chief Commercial Officer of the Belgian company. Tanguy obtained a Master in Business Administration with honours at the university of Louvain-La-Neuve and has spent a period of his high school carrier at the ‘Norges Handelshoyskole’ in Norway. He acquired his first marketing and sales experience at  Beiersdorf and Campbell foods. In 2010 he joined Unilever, where he held several positions, the last being Marketing Director for Unilever Belux, before joining Brussels Airlines.

Brussels Airlines’ 3.500 employees put their guests at the center of everything they do, under the motto “we go the extra smile”. Tanguy’s task consists of further reinforcing Brussels Airlines’ mission to be “the most personal airline, bringing people together and making travel a pleasure”.  New under his responsibilities will be the Product team, which was previously part of the Customer Experience department.  Upcoming projects include the design and implementation of a new in-flight experience on the long-haul fleet.

His passion for marketing and his vast experience in developing marketing strategies will be a huge asset for Brussels Airlines to empower its brand for future challenges in Belgium and abroad.


"In 2014 we changed our commercial strategy to be able to stay ahead of competition and adapt to the very much changed market environment. With that, we also rebranded Brussels Airlines entirely to make it a future-proof brand. The strategy, including its “no compromise” positioning, is clearly paying off and has reinforced Brussels Airlines’ market position. In a fast-paced industry, with high competition, traveling has become a fast moving consumer good.  With Tanguy, we welcome a very experienced marketer to our company who is sure to be able to implement a sustainable marketing strategy and to keep Brussels Airlines one step ahead."

-- Christina Foerster, Chief Commercial Officer Brussels Airlines

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About Brussels Airlines

Brussels Airlines is the home carrier of Belgium and one of the four network airlines of the Lufthansa Group. It connects the European capital from Brussels Airport with over 85 destinations, 17 of which are in Sub Saharan Africa. The company employs more than 3,300 people and operates 43 aircraft.

Brussels Airlines aims to emit 50% less CO2 by 2030 compared to 2019 and plans to be carbon neutral by 2050. The airline is participating in the Stargate Project led by Brussels Airport and is therefore part of the testing ground for sustainable aviation at its home base. In addition, the airline signed the Circular Economy agreement of the Antwerp Management School in 2021. The airline was the first to transport Sustainable Aviation Fuel (SAF) through the CEPS-pipeline connecting Brussels Airport early 2023. By end 2024, Brussels Airlines will have welcomed five state-of-the-art Airbus A320neo allowing the airline to significantly lower its CO2- and noise-emissions on its medium-haul network.

As an ambassador of its country, Brussels Airlines brings the world to Belgium and the best of Belgium to the world, among others through collaborations with Belgian Star Chefs, Belgian culinary products and the Belgian Icons, specially painted aircraft that honour a Belgian iconic person, team or event to promote Belgian culture worldwide.

More information on brusselsairlines.com 

About Star Alliance

The Star Alliance network was established in 1997 as the first truly global airline alliance, based on a customer value proposition of global reach, worldwide recognition and seamless service. Since inception, it has offered the largest and most comprehensive airline network, with a focus on improving customer experience across the Alliance journey.

Overall, the Star Alliance network currently offers more than 10,000 daily flights to almost 1,200 airports in 184 countries.

More information on staralliance.com


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