Thomas Cook and Brussels Airlines intensify strategic partnership

Thomas Cook and Brussels Airlines expand their strategic cooperation. This year, both companies will operate even more holiday flights together (824 flights, +26%). Tens of thousands of Thomas Cook clients will also make use of Brussels Airlines’ scheduled flight offer to popular holiday destinations.

Brussels Airlines and Thomas Cook have been cooperating since 2002, but this year the partnership will have an even more strategic character. “Next to our own aircraft fleet, Thomas Cook will use Brussels Airlines more than ever to get travelers to holiday destinations in the Mediterranean”, says Jan Dekeyser, Chief Commercial Officer at Thomas Cook. “Last year, Brussels Airlines already operated 654 flights for Thomas Cook; this year that amount will increase to 824. Next to these chartered flights, we have also decided to book seats for our clients on several scheduled Brussels Airlines flights.  Thanks to this cooperation, Thomas Cook clients have a choice between more flight days, making their travel plans more flexible.” Brussels Airlines will launch Ibiza this summer as an eleventh new destination in 2015, with the support of Thomas Cook.

The Brussels Airlines / Thomas Cook partnership is successful because both companies share the same values: Quality, innovation, reliability, attractive fares, large choice, a personal service and a 100 percent Belgian product are key. Thomas Cook, Neckermann and Pegase clients receive a service on board Brussels Airlines flights, which has been created in collaboration with Thomas Cook.

“Everyone who plans his or her well-deserved vacation is looking for attractive fares and a quality offer by reliable service providers”, says Brussels Airlines Chief Commercial Officer Lars Redeligx. “That is why  more and more travelers choose Brussels Airlines and Thomas Cook. With Catania, Seville, Alicante, Barcelona, Faro, Malaga, Lourdes, Olbia, Naples and Palermo, among others, in its portfolio, Brussels Airlines offers many destinations highly sought-after by Thomas Cook clients. This partnership is a perfect match, as it allows us to offer even more holiday destinations to the Belgian market on the one hand, and to innovate with new attractive travel products on the other hand, like our product.”

Kim Daenen

Brussels Airlines

Koen Van den Bosch

Thomas Cook

Wencke Lemmes

Brussels Airlines

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About Brussels Airlines

Brussels Airlines is the home carrier of Belgium and one of the four network airlines of the Lufthansa Group. It connects the European capital from Brussels Airport with over 85 destinations, 17 of which are in Sub Saharan Africa. The company employs more than 3,300 people and operates 43 aircraft.

Brussels Airlines aims to emit 50% less CO2 by 2030 compared to 2019 and plans to be carbon neutral by 2050. The airline is participating in the Stargate Project led by Brussels Airport and is therefore part of the testing ground for sustainable aviation at its home base. In addition, the airline signed the Circular Economy agreement of the Antwerp Management School in 2021. The airline was the first to transport Sustainable Aviation Fuel (SAF) through the CEPS-pipeline connecting Brussels Airport early 2023. By end 2024, Brussels Airlines will have welcomed five state-of-the-art Airbus A320neo allowing the airline to significantly lower its CO2- and noise-emissions on its medium-haul network.

As an ambassador of its country, Brussels Airlines brings the world to Belgium and the best of Belgium to the world, among others through collaborations with Belgian Star Chefs, Belgian culinary products and the Belgian Icons, specially painted aircraft that honour a Belgian iconic person, team or event to promote Belgian culture worldwide.

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About Star Alliance

The Star Alliance network was established in 1997 as the first truly global airline alliance, based on a customer value proposition of global reach, worldwide recognition and seamless service. Since inception, it has offered the largest and most comprehensive airline network, with a focus on improving customer experience across the Alliance journey.

Overall, the Star Alliance network currently offers more than 10,000 daily flights to almost 1,200 airports in 184 countries.

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