Xavier Lagardère joins the commercial department of Brussels Airlines

The Commercial department of Brussels Airlines, headed by Chief Commercial Officer Lars Redeligx, welcomes a new member in its team tomorrow. In his function of Vice President Online Retail and Distribution, Xavier Lagardère and his team will be responsible for the further development of Brussels Airlines’ online business.

Adapting to changing customer’s needs and investing in different sales channels is a great priority for Brussels Airlines in order to stay competitive. “We want to further foster the dialogue with our passengers on all our sales channels. Our clients want flexibility and want to have the choice out of a wide range of products and services online and via the travel agents”, explains Lars Redeligx, CCO of Brussels Airlines. “The travel agency continues to be our most important partner; with the development of our digital offer we aim for complementarity with this channel”, the CCO adds. “Xavier’s expertise in the e-commerce field will allow us to position ourselves in a more and more competitive market, without losing sight of our trade partners”.


“I’m excited to be able to join this young and dynamic company that is looking to expand its digital offer.”, says Xavier Lagardère. “Together with my team, we will further develop our e-commerce platform and expand our mobile services”.


Xavier Lagardère, who has an INSEAD MBA  and got his engineer diploma at l'Ecole Nationale Supérieure d'Informatique et de Mathématiques Appliquées in Grenoble, has extensive experience in the field of e-commerce. In 2003 he started his career as a Software Engineer at Hewlett-Packard in Spain . Between 2006 and 2011 he has held several key functions at Amadeus in France, including responsible for e-commerce solutions development. In his last function, before joining Brussels Airlines, he headed the Travel Business Unit at Groupon.

Get updates in your mailbox

By clicking "Subscribe" I confirm I have read and agree to the Privacy Policy.

About Brussels Airlines

Brussels Airlines is the home carrier of Belgium and one of the four network airlines of the Lufthansa Group. It connects the European capital from Brussels Airport with over 85 destinations, 17 of which are in Sub Saharan Africa. The company employs more than 3,300 people and operates 43 aircraft.

Brussels Airlines aims to emit 50% less CO2 by 2030 compared to 2019 and plans to be carbon neutral by 2050. The airline is participating in the Stargate Project led by Brussels Airport and is therefore part of the testing ground for sustainable aviation at its home base. In addition, the airline signed the Circular Economy agreement of the Antwerp Management School in 2021. The airline was the first to transport Sustainable Aviation Fuel (SAF) through the CEPS-pipeline connecting Brussels Airport early 2023. By end 2024, Brussels Airlines will have welcomed five state-of-the-art Airbus A320neo allowing the airline to significantly lower its CO2- and noise-emissions on its medium-haul network.

As an ambassador of its country, Brussels Airlines brings the world to Belgium and the best of Belgium to the world, among others through collaborations with Belgian Star Chefs, Belgian culinary products and the Belgian Icons, specially painted aircraft that honour a Belgian iconic person, team or event to promote Belgian culture worldwide.

More information on brusselsairlines.com 

About Star Alliance

The Star Alliance network was established in 1997 as the first truly global airline alliance, based on a customer value proposition of global reach, worldwide recognition and seamless service. Since inception, it has offered the largest and most comprehensive airline network, with a focus on improving customer experience across the Alliance journey.

Overall, the Star Alliance network currently offers more than 10,000 daily flights to almost 1,200 airports in 184 countries.

More information on staralliance.com


b.house Zone General Aviation - Airport Building 26 1831 Diegem

+32 2 723 89 90