airDC shows its colours

airDC, the new Congolese airline created by Hewa Bora Airways and Brussels Airlines, announces its company logo.

By choosing a logo whose warm colours in a zebra pattern recall the unique African atmosphere, the Congolese airline airDC stresses its African identity.

From a visual viewpoint, the dynamic lines of the logo suggest movement and travel, as well as the graceful form of a wing. Both the reassuring oval form and the simple and modern typography remind us that airDC will operate in line with international security rules, offering its passengers a unique travel solution within, from and to the Democratic Republic of Congo.

Johan Maertens, General Director of airDC states : "This logo brings together all the qualities of the new Congolese company :  typical African colours on a modern template. It's the ideal logo for airDC, which is poised to become the reference in terms of safety, punctuality and reliability." 

The first aircraft bearing the new airDC colours, a BAe 146, will be visible shortly. A drawing of its design can be seen in the attached pdf document. The fleet will initially comprise 2 BAe 146 aircraft and will soon be reinforced with a Boeing 737-300.

The preparations are currently ongoing at Kinshasa N'Djili airport, airDC's operational home base in DRC. Pending all necessary authorisations, the first airDC flights are planned for end of March 2008.   


airDC was created by the Congolese Hewa Bora Airways and the Brussels Airlines group, by means of its subsidiary Pan African Airlines. Hewa Bora Airways holds 51 percent of the shares and Brussels Airlines the remaining 49 percent.

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Brussels Airlines is the home carrier of Belgium and one of the four network airlines of the Lufthansa Group. It connects the European capital from Brussels Airport with over 90 destinations, 18 of which are in Sub Saharan Africa. The company employs more than 3,400 people and operates 44 aircraft.

Brussels Airlines aims to emit 50% less CO2 by 2030 compared to 2019 and plans to be carbon neutral by 2050. The airline is participating in the Stargate Project led by Brussels Airport and is therefore part of the testing ground for sustainable aviation at its home base. In addition, the airline signed the Circular Economy agreement of the Antwerp Management School in 2021. The airline was the first to transport Sustainable Aviation Fuel (SAF) through the CEPS-pipeline connecting Brussels Airport early 2023. By end 2024, Brussels Airlines will have welcomed five state-of-the-art Airbus A320neo allowing the airline to significantly lower its CO2- and noise-emissions on its medium-haul network.

As an ambassador of its country, Brussels Airlines brings the world to Belgium and the best of Belgium to the world, among others through collaborations with Belgian Star Chefs, Belgian culinary products and the Belgian Icons, specially painted aircraft that honour a Belgian iconic person, team or event to promote Belgian culture worldwide.

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The Star Alliance network was established in 1997 as the first truly global airline alliance, based on a customer value proposition of global reach, worldwide recognition and seamless service. Since inception, it has offered the largest and most comprehensive airline network, with a focus on improving customer experience across the Alliance journey.

Overall, the Star Alliance network currently offers more than 17,000 daily flights to over 1,200 airports in 190 countries.

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