Brussels Airlines Cargo chooses new strategic direction
Further growth through cooperation with Air Logistics Group (ALG)
Brussels Airlines has developed an ambitious strategic plan to further grow its Cargo business. To that end, the airline will work with Air Logistics Group (ALG) as its General Sales and Service Agent for Brussels Airlines Cargo. The collaboration marks a new era in which Brussels Airlines wishes to get even closer to the customer, also now in its freight activity.
Brussels Airlines Cargo has in recent years become an increasingly important activity within the airline. From its home base Brussels Airport, Brussels Airlines transported over 41,000 tons of cargo in 2014 between Europe and Africa, between Europe and the United States and within Europe. Thanks to a close cooperation with other partner airlines the entire world is connected to the Brussels Airlines destinations.
Freight volumes have been increasing year over year: in the last 5 years Brussels Airlines Cargo has seen double digit growth as it has added additional capacity. In 2014, cargo traffic increased by 34 percent on North Atlantic routes and a revenue growth of 8 percent was achieved on African routes. Brussels Airlines Cargo’s strengths include a unique African offering, with high flight frequencies, reliability and unique products including the ‘Fresh-to-shelf’ formula for perishable goods from Africa.
“Brussels Airlines Cargo is more than ever a strategic revenue contributor of our business and we foresee a further growth of our tonnage by 6 percent in 2016”, says Brussels Airlines VP Sales Africa & Cargo Philippe Saeys-Desmedt.
To enable this growth, Brussels Airlines Cargo has taken the strategic decision to partner with Air Logistics Group (ALG), who will represent Brussels Airlines Cargo worldwide with effect from September 1st. The freight capacity out of Africa will continue to be commercialized by Brussels Airlines.
With this new strategic cooperation, Brussels Airlines Cargo aims to get even closer to its customers and more specifically its freight forwarders clients. New products will be launched in the coming months, in order to serve new market segments. Philippe Saeys: “This cooperation will allow us to continue to raise Brussels Airlines Cargo’s unique cargo brand to our customers, thanks to a dedicated sales team in Brussels and a vast worldwide network of agencies.”
Air Logistics Group (ALG) will help build this new positioning. “We are extremely privileged to have been chosen to represent Brussels Airlines Cargo”, says ALG’s Chief Operating Officer Stephen Dawkins. “Together we are very complementary, as we have extensive experience in the Asian and US markets, while Brussels Airlines is the Africa expert, with their unique and comprehensive network of destinations on the continent. We will work together very closely to meet their customer’s high expectations, so as Brussels Airlines Cargo can build an even stronger market position.”
