Brussels Airlines Cargo chooses new strategic direction

Further growth through cooperation with Air Logistics Group (ALG)

Brussels Airlines has developed an ambitious strategic plan to further grow its Cargo business. To that end, the airline will work with Air Logistics Group (ALG) as its General Sales and Service Agent for Brussels Airlines Cargo. The collaboration marks a new era in which Brussels Airlines wishes to get even closer to the customer, also now in its freight activity.

Brussels Airlines Cargo has in recent years become an increasingly important activity within the airline. From its home base Brussels Airport, Brussels Airlines transported over 41,000 tons of cargo in 2014 between Europe and Africa, between Europe and the United States and within Europe. Thanks to a close cooperation with other partner airlines the entire world is connected to the Brussels Airlines destinations.

Freight volumes have been increasing year over year: in the last 5 years Brussels Airlines Cargo has seen double digit growth as it has added additional capacity. In 2014, cargo traffic increased by 34 percent on North Atlantic routes and a revenue growth of 8 percent was achieved on African routes. Brussels Airlines Cargo’s strengths include a unique African offering, with high flight frequencies, reliability and unique products including the ‘Fresh-to-shelf’ formula for perishable goods from Africa.

Brussels Airlines Cargo is more than ever a strategic revenue contributor of our business and we foresee a further growth of our tonnage by 6 percent in 2016”, says Brussels Airlines VP Sales Africa & Cargo Philippe Saeys-Desmedt.

To enable this growth, Brussels Airlines Cargo has taken the strategic decision to partner with Air Logistics Group (ALG), who will represent Brussels Airlines Cargo worldwide with effect from September 1st.  The freight capacity out of Africa will continue to be commercialized by Brussels Airlines.

With this new strategic cooperation, Brussels Airlines Cargo aims to get even closer to its customers and more specifically its freight forwarders clients. New products will be launched in the coming months, in order to serve new market segments. Philippe Saeys: “This cooperation will allow us to continue to raise Brussels Airlines Cargo’s unique cargo brand to our customers, thanks to a dedicated sales team in Brussels and a vast worldwide network of agencies.”

Air Logistics Group (ALG) will help build this new positioning. “We are extremely privileged to have been chosen to represent Brussels Airlines Cargo”, says ALG’s Chief Operating Officer Stephen Dawkins. “Together we are very complementary, as we have extensive experience in the Asian and US markets, while Brussels Airlines is the Africa expert, with their unique and comprehensive network of destinations on the continent. We will work together very closely to meet their customer’s high expectations, so as Brussels Airlines Cargo can build an even stronger market position.”


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About Brussels Airlines

Brussels Airlines is the home carrier of Belgium and one of the four network airlines of the Lufthansa Group. It connects the European capital from Brussels Airport with over 90 destinations, 18 of which are in Sub Saharan Africa. The company employs more than 3,400 people and operates 44 aircraft.

Brussels Airlines aims to emit 50% less CO2 by 2030 compared to 2019 and plans to be carbon neutral by 2050. The airline is participating in the Stargate Project led by Brussels Airport and is therefore part of the testing ground for sustainable aviation at its home base. In addition, the airline signed the Circular Economy agreement of the Antwerp Management School in 2021. The airline was the first to transport Sustainable Aviation Fuel (SAF) through the CEPS-pipeline connecting Brussels Airport early 2023. By end 2024, Brussels Airlines will have welcomed five state-of-the-art Airbus A320neo allowing the airline to significantly lower its CO2- and noise-emissions on its medium-haul network.

As an ambassador of its country, Brussels Airlines brings the world to Belgium and the best of Belgium to the world, among others through collaborations with Belgian Star Chefs, Belgian culinary products and the Belgian Icons, specially painted aircraft that honour a Belgian iconic person, team or event to promote Belgian culture worldwide.

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About Star Alliance

The Star Alliance network was established in 1997 as the first truly global airline alliance, based on a customer value proposition of global reach, worldwide recognition and seamless service. Since inception, it has offered the largest and most comprehensive airline network, with a focus on improving customer experience across the Alliance journey.

Overall, the Star Alliance network currently offers more than 17,000 daily flights to over 1,200 airports in 190 countries.

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+32 2 723 89 90