Brussels Airlines goes biking and hiking in Ghana to promote development of tourism in the Volta region

As Africa expert within Lufthansa Group, the Belgian airlines invites group employees to discover this beautiful continent

Brussels, February 1, 2024 – Brussels Airlines has officially kicked-off the 6th edition of “Bike in Africa”. For this edition, Bike in Africa has landed in the Volta region in Ghana. Next to intense bike and hike tours for 120 Lufthansa Group employees, Brussels Airlines will also support two local companies who want to develop more sustainable tourism in the region.

Brussels Airlines is the Africa expert within Lufthansa Group, with 18 sub-Saharan African destinations currently on sale. The airline aims to be a true partner to local communities in the served markets. Therefore, the Belgian airline organizes “Bike in Africa” since 2011. With this initiative, Brussels Airlines and Lufthansa Group want to create among their employees more awareness and closeness to the African continent, which is a core part of their business.

After editions in Rwanda, Burundi, Uganda, Senegal, The Gambia and Cameroon the 2024 edition of “Bike in Africa” will go to Ghana, more specific to the Volta region. 120 employees of Brussels Airlines and several Lufthansa Group business units take part, such as Eurowings, Lufthansa, Swiss and Austrian Airlines. They will go on a 5-day trip through the Volta region and their flight to Accra left Brussels this morning. New this year is that participants can also choose to go hiking instead of biking.

“Bike in Africa is an initiative that was launched by Brussels Airlines’ employees, with the aim to bring people together and discover Africa in ways that you normally wouldn’t. On top of that, we also contribute to the local economy and try to promote the destination in any way we can. Brussels Airlines has lots of skills and knowledge which we are also happy to share with young local entrepreneurs.” ​
- Ilse Verhelst, Project Manager Bike in Africa, Brussels Airlines

Discovering beautiful Ghana, supporting touristic development
During this edition of Bike in Africa, Brussels Airlines will support two companies in the Volta Region: Bravehearts Expedition LTD and Wasteman Ghana. Bravehearts Expedition LTD focuses on the development of tourism in the Volta region by for example building infrastructure. Wasteman Ghana collects mainly plastic waste for recycling purposes. At both companies, Brussels Airlines will host “design thinking” workshops to support developing their corporate strategy.

These workshops are given in close collaboration with the students of the Heritage University in Accra and help alliance, the charity organization of Lufthansa Group.

Next to these workshops, the bikers and hikers will also visit the help alliance supported project “Kinder Paradise”.

“Aviation is more than connecting people from A to B. At Brussels Airlines, we have a long track record of being a true partner for the African countries we fly to. Together with help alliance, the charity organization of Lufthansa Group, we aim to create a better world every day. With Bike in Africa we can combine our passion for discovering the world with our commitment to the African continent.” ​
- Dorothea von Boxberg, CEO, Brussels Airlines

More information can be found here.

 

 

Joëlle Neeb

For media requests only

 

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About Brussels Airlines

Brussels Airlines is the home carrier of Belgium and one of the four network airlines of the Lufthansa Group. It connects the European capital from Brussels Airport with over 85 destinations, 17 of which are in Sub Saharan Africa. The company employs more than 3,300 people and operates 43 aircraft.

Brussels Airlines aims to emit 50% less CO2 by 2030 compared to 2019 and plans to be carbon neutral by 2050. The airline is participating in the Stargate Project led by Brussels Airport and is therefore part of the testing ground for sustainable aviation at its home base. In addition, the airline signed the Circular Economy agreement of the Antwerp Management School in 2021. The airline was the first to transport Sustainable Aviation Fuel (SAF) through the CEPS-pipeline connecting Brussels Airport early 2023. By end 2024, Brussels Airlines will have welcomed five state-of-the-art Airbus A320neo allowing the airline to significantly lower its CO2- and noise-emissions on its medium-haul network.

As an ambassador of its country, Brussels Airlines brings the world to Belgium and the best of Belgium to the world, among others through collaborations with Belgian Star Chefs, Belgian culinary products and the Belgian Icons, specially painted aircraft that honour a Belgian iconic person, team or event to promote Belgian culture worldwide.

More information on brusselsairlines.com 


About Star Alliance

The Star Alliance network was established in 1997 as the first truly global airline alliance, based on a customer value proposition of global reach, worldwide recognition and seamless service. Since inception, it has offered the largest and most comprehensive airline network, with a focus on improving customer experience across the Alliance journey.

Overall, the Star Alliance network currently offers more than 10,000 daily flights to almost 1,200 airports in 184 countries.

More information on staralliance.com

Contact

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