Brussels Airlines introduces new Business Class
The 28th March starts the summer season in the airline industry, and for Brussels Airlines passengers, this signals a new line-up of 3 travel options on offer... because in addition to the successful b.flex economy+ and b.light economy classes, passengers can now travel in Europe in the new Business Class, b.business. This new third class of travel will enable Brussels Airlines to respond even better to the needs of its various customer segments.
b.business is a high quality Business Class, intended for business travellers looking for a top level of service on European flights. Passengers flying b.business will benefit from numerous advantages both on board and at the airport. When they arrive at the airport, b.business passengers may avail of a free upgrade from P1 to VIP Valet Parking.
Free access to the lounges , for example, where b.business passengers can avail of complementary drinks and snacks. b.business tickets are completely interchangable, and luggage allowances have been increased ; 16 kgs hand-baggage and 30 kgs checked luggage. On board, passengers will enjoy premium seating, with a guarantee of a free middle seat in order to ensure more comfort and privacy… while the cabin service includes a gourmet level meal, served with champagne and Belgian chocolates. Plus, for frequent flyers, b.business is a faster way to build up their miles balance, with 2000 Privilege miles earned per leg. Bookings in b.business are open from the week of 2 March.
In Economy Class, passengers can choose between b.flex economy+ and b.light economy. b.flex economy+ is the ideal option for corporate passengers who do not wish to travel Business Class, but who nonetheless require booking and change flexibility as well as extra services such as dedicated check-in, extra baggage, complementary food and drink on board etc…
b.light economy is the perfect travel option for customers looking for the lowest price, with limited or paid services and a reduced luggage allowance. b.light economy is essentially a leisure travel ticket for passengers who preview no flexibility requirements in the context of their holiday travel arrangements.
New top service
‘With the introduction of b.business, we now offer a high quality product that meets the requirements of our most demanding passengers, those who expect an international quality top service’, explained Bernard Gustin, Managing Director of Brussels Airlines. ‘In the context of our joining Star Alliance, and subsequent access to a global network, b.business is an essential requirement for our business customers. In fact, we have a number of improvements coming up over the next few months for these passengers, as well as an enlargement of the scope of our Frequent Flyer programme.
However, the introduction of b.business will not affect the availability and success of Brussels Airlines’ other travel options. According to Bernard Gustin, Managing Director of Brussels Airlines ‘Over 30% of our passengers today choose to fly b.flex economy+. The number of advantages and supplementary services included in this economy class are a source of delight to our customers. In fact, we will continue to promote b.flex economy+ as the best economy class available. Essentially, b.flex economy+ is the ideal option for corporate travellers who don’t have the possibility of flying b.business. And of course, b.light economy, our other economy class product, has already proven its strength against the low-cost operators – and is ideal for leisure travel to places such as Malaga, Faro, Seville, Florence, Krakow and Nice, amongst others. Looking at the number of seats that Brussels Airlines is offering on a year basis, we are by far the largest lowfare provider for all air travel from and to Brussels’.