Brussels Airlines launches new campaign for the African market: African students taking on the world

Sub-Saharan Africa is the most important market for Brussels Airlines, and it is so much more than transporting people from A to B

Brussels, 8 November - Brussels Airlines launches a new campaign for the African market, portraying students who take a flight to go study abroad. Sub-Saharan Africa is the most important market for Brussels Airlines, with currently 18 sub-Saharan African destinations in its network. The stories behind these destinations show that aviation is so much more than just transporting people from A to B.

Meet Ophélia and Lionel from Benin who travel to France for the first time for their studies. Ophélia will study for a degree of law and economics, Lionel was awarded an excellence scholarship by the Beninese government to the top 10 students in the national ranking each year and will go and study in Bordeaux. They both get ready for the trip of a lifetime.

“Flying is so much more than just transporting people. One flight can change your entire life. That is the case for a lot of our flights every day, and it is especially true for our intercontinental network and our destinations in sub-Saharan Africa. Every day, we welcome people on board our flights who will discover Africa or who were born in Africa and will explore the rest of the world. Facilitating this exchange of cultures is a privilege and it’s an honor to be able to connect people, cultures and economies.”
Hoyam Louassit, Marketing Manager, Brussels Airlines

Brussels Airlines currently has 18 destinations in sub-Saharan Africa and is the competence center for Africa within Lufthansa Group. Building on a very long tradition of flying to Africa, Brussels Airlines has an extensive local network in its markets that allows the carrier to tailor the experience. For example, in several cities Brussels Airlines has its own ticketing offices. In Kinshasa (DRC Congo), Brussels Airlines also offers passengers to check-in their luggage in the city office, a highly appreciated feature.

The four videos that are now launched by Brussels Airlines embody its commitment to the African continent. The videos can be viewed here.

Joëlle Neeb

For media requests only




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About Brussels Airlines

Brussels Airlines is the home carrier of Belgium and one of the four network airlines of the Lufthansa Group. It connects the European capital from Brussels Airport with over 90 destinations, 18 of which are in Sub Saharan Africa. The company employs more than 3,400 people and operates 44 aircraft.

Brussels Airlines aims to emit 50% less CO2 by 2030 compared to 2019 and plans to be carbon neutral by 2050. The airline is participating in the Stargate Project led by Brussels Airport and is therefore part of the testing ground for sustainable aviation at its home base. In addition, the airline signed the Circular Economy agreement of the Antwerp Management School in 2021. The airline was the first to transport Sustainable Aviation Fuel (SAF) through the CEPS-pipeline connecting Brussels Airport early 2023. By end 2024, Brussels Airlines will have welcomed five state-of-the-art Airbus A320neo allowing the airline to significantly lower its CO2- and noise-emissions on its medium-haul network.

As an ambassador of its country, Brussels Airlines brings the world to Belgium and the best of Belgium to the world, among others through collaborations with Belgian Star Chefs, Belgian culinary products and the Belgian Icons, specially painted aircraft that honour a Belgian iconic person, team or event to promote Belgian culture worldwide.

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About Star Alliance

The Star Alliance network was established in 1997 as the first truly global airline alliance, based on a customer value proposition of global reach, worldwide recognition and seamless service. Since inception, it has offered the largest and most comprehensive airline network, with a focus on improving customer experience across the Alliance journey.

Overall, the Star Alliance network currently offers more than 10,000 daily flights to almost 1,200 airports in 184 countries.

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+32 2 723 89 90