Brussels Airlines launches unique safety video with Hooverphonic

Brussels Airlines launches unique safety video with Hooverphonic

Belgian band creates catchy song with the lyrics of the safety instructions

Brussels, Monday 1 August - Brussels Airlines launches an eye-catching video to draw the attention of her passengers to the important safety instructions of a flight. Fully in line with her long tradition of putting the very best of Belgium on the world map, the national airline took the iconic Belgian band Hooverphonic under her wing. The group wrote a catchy song based on the exact lyrics of the instructions. The result is a unique clip, in which the song is mixed with surrealistic images including an artistic homage to Magritte, another example of Belgian excellence. From 1 August, the video will be rolled out on all of the airline's long-haul aircraft.

For years now Brussels Airlines has been a flying ambassador for Belgium, offering a selection of Belgian beers, wines and chocolates on board. As from today, Belgian music is also part of that selection.

Belgian pride Hooverphonic creates unique song for Brussels Airlines
In order to keep drawing the attention of its passengers to the crucial safety instructions on board, Brussels Airlines has for many years now created creative videos instead of the classic safety videos. Until recently, the safety instructions were presented with a humorous animated film. Earlier the Red Devils also gave the instructions. Today Brussels Airlines launches a brand new safety video which will be shown on her long-haul flights as from 1 August.

Fully in line with her long tradition of putting the very best of Belgium on the world map, the national airline took the iconic Belgian band Hooverphonic under her wing.
​The result is a four-minute clip with a catchy song supported by a visual gem with subtle references to other Belgian artists such as Magritte. The video was directed by Jan Boon and the technical part was handled by virtual reality production house Studio Regie in Merelbeke.

The safety instructions we give on board at departure are essential. Safety is our priority but that is not a synonym for bland at Brussels Airlines. For years we have tried to attract the attention of our passengers with humour and creativity. The result of the unique collaboration with Hooverphonic is the perfect example of this. We are very happy that our Belgian pride has taken up the challenge and pulled out all the stops to create a surprising song and clip that will be going around the world from today.
Michel Moriaux, Head of Marketing, Brussels Airlines

Hooverphonic reveals the new song to passengers at Brussels Airport
On 1 August Hooverphonic surprised departing passengers at Brussels Airport with a short and intimate set at one of the gates. During that set, they performed, apart from two of their own songs, the song they created for the Brussels Airlines safety video.

When Brussels Airlines asked Hooverphonic to write a song with the text of the safety instructions, I really thought it would be impossible. But at the same time, I love that kind of challenge and we went for it. I'm glad I persevered. After a few tries, we are now ready for take-off!”
Alex Callier, Hooverphonic

 

Joëlle Neeb For media requests only, Brussels Airlines

 

About Brussels Airlines

Brussels Airlines is the home carrier of Belgium and one of the four network airlines of the Lufthansa Group. It connects the European capital from Brussels Airport with over 85 destinations, 17 of which are in Sub Saharan Africa. The company employs 3,200 people and operates 40 aircraft.

Brussels Airlines aims to emit 50% less CO2 by 2030 compared to 2019 and plans to be carbon neutral by 2050. The airline is participating in the Stargate Project led by Brussels Airport and is therefore part of the testing ground for sustainable aviation at its home base. In addition, the airline signed the Circular Economy agreement of the Antwerp Management School in 2021. In 2023, Brussels Airlines welcomes three state-of-the-art Airbus A320neo allowing the airline to significantly lower its CO2- and noise-emissions on its medium-haul network. Next to that, the airline aims to operate its first flight using Sustainable Aviation fuel (SAF) by 2023.

As an ambassador of its country, Brussels Airlines brings the world to Belgium and the best of Belgium to the world, among others through collaborations with Belgian Star Chefs, Belgian culinary products and the  Belgian Icons, specially painted aircraft that honor a Belgian iconic person, team or event to promote Belgian culture worldwide.

More information on brusselsairlines.com 


About Star Alliance

The Star Alliance network was established in 1997 as the first truly global airline alliance, based on a customer value proposition of global reach, worldwide recognition and seamless service. Since inception, it has offered the largest and most comprehensive airline network, with a focus on improving customer experience across the Alliance journey.

Overall, the Star Alliance network currently offers more than 10,000 daily flights to almost 1,200 airports in 184 countries.

More information on staralliance.com

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