Brussels Airlines looks back on a positive 15th anniversary

Brussels Airlines looks back on a positive 15th anniversary

Brussels Airlines comes to the end of its fifteenth anniversary. In 2017, the airline recorded growth every month of the year and highlights included the launch of Mumbai, the integration of Thomas Cook flight activities and the farewell of the AVRO aircraft.

Brussels Airlines started 2017 with an anniversary celebration on 15 February. For the occasion, the airline produced an anniversary video called “We Go The Extra Smile for You Since 15 Years”, a remake of a unique marketing stunt from the airline's early years, which reached no less than 2.4 million views.

During the anniversary year, Brussels Airlines continued its growth strategy. In spring, Mumbai, the first Brussels Airlines destination in Asia, was added to the network. The short/medium haul network expanded with Yerevan, Palma, Rhodes and Madeira.

A fleet harmonization project included the phase-out of the AVRO RJ type with 98 seats, which were replaced by larger Airbus A319/A320 aircraft with 40 % and 80 % more seating capacity respectively. The very last AVRO RJ left the fleet on 28 October after a Geneva flight that attracted spotters from about ten countries to Brussels Airport.

External growth was achieved thanks to the integration of Thomas Cook Airlines Belgium's activities at the end of October. The vast majority of Thomas Cook holidaymakers now fly with Brussels Airlines. As a result, Brussels Airlines expanded its flight network with new winter sun destinations (Cape Verde, Tunisia, the Canary Islands and Egypt). The partnership will also add a series of new Mediterranean destinations, including the Greek islands, to the network next spring.

Thanks to these investments, Brussels Airlines will exceed the number of 9 million passengers in 2017 and increase its market share on the Belgian home market. This makes Brussels Airlines one of the fastest growing airlines in Europe. This growth pace will continue in 2018 and many investment projects are planned, including the extension of The Loft, the replacement of 7 Airbus A330 aircraft, the launch of new cabins on board the entire long-haul fleet and investment in further digitalization.

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About Brussels Airlines

Brussels Airlines is the home carrier of Belgium and one of the four network airlines of the Lufthansa Group. It connects the European capital from Brussels Airport with over 85 destinations, 17 of which are in Sub Saharan Africa. The company employs 3,100 people and operates 41 aircraft.

Brussels Airlines aims to emit 50% less CO2 by 2030 compared to 2019 and plans to be carbon neutral by 2050. The airline is participating in the Stargate Project led by Brussels Airport and is therefore part of the testing ground for sustainable aviation at its home base. In addition, the airline signed the Circular Economy agreement of the Antwerp Management School in 2021. In 2023, Brussels Airlines welcomes three state-of-the-art Airbus A320neo allowing the airline to significantly lower its CO2- and noise-emissions on its medium-haul network. Next to that, the airline aims to operate its first flight using Sustainable Aviation fuel (SAF) by 2023.

As an ambassador of its country, Brussels Airlines brings the world to Belgium and the best of Belgium to the world, among others through collaborations with Belgian Star Chefs, Belgian culinary products and the  Belgian Icons, specially painted aircraft that honor a Belgian iconic person, team or event to promote Belgian culture worldwide.

More information on brusselsairlines.com 

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