Brussels Airlines reveals Aerosmurf
7 months, 1415 submitted ideas and 14 painting days after the start of the Belgian Icon contest, Brussels Airlines’ fifth iconic plane is ready to carry out its Belgian colors around Europe and beyond. The Smurfs design by the Italian Marta Mascellani, chosen by the public, will represent Belgium on a Brussels Airlines A320 named Aerosmurf.
As a proud ambassador of Belgium, Brussels Airlines continues its series of Belgian Icons, aircraft with special designs dedicated to iconic Belgians. Saturday, in the presence of winner Marta Mascellani and finalists of the contest, Brussels Airlines revealed Aerosmurf. The Smurfs, who celebrate their 60th birthday this year, are one of Belgium’s most loved comic characters and are sure to be the perfect flying ambassadors for Belgium. As of Sunday 25th, Aerosmurf is bringing the world to Belgium and the best of Belgium to the world, just like the four other Belgian Icons Rackham (Tintin), Magritte, Trident (Red Devils) and Amare (Tomorrowland).
The name Aerosmurf is the title of a Smurfs comic album which tells the story of a little Smurf whose dream is to fly. The little Smurf tried several ideas, but none of them work, until he builds a plane. Since then, the little Smurf is known as Aerosmurf.
“To design our fifth Belgian Icon, we wanted to ask the public who they wish to see flying through the skies as an ambassador for Belgium. That’s why we launched a contest last year to which everyone with a heart for Belgium, every enthusiast and every designer could participate by sending in their idea or plane design. And we received an overwhelming amount of ideas, from fries to the saxophone.”
- Tanguy Cartuyvels, VP Marketing at Brussels Airlines.
“It is an honor to see the Smurfs representing our country as a Belgian Icon, and a fantastic way to celebrate their 60th birthday. My father would be proud to see Aerosmurf taking to the skies.”
- Véronique Culliford, Peyo’s daughter and president and founder of IMPS
The design
The designers of studio Peyo adapted Marta’s design to fit the round fuselage of an aircraft. The result is a plane with 19 smurfs, passengers as well as crew, interacting with each other. In the cockpit we find Smurfette as the captain and Papa Smurf as co-pilot. The design contains Belgian details, representing the many other ideas that were submitted during the contest. On the left hand side Harmony Smurf is playing the Belgian national anthem on the saxophone - a Belgian invention – together with another smurf who is playing the harmonica, referring to the famous Belgian musician Toots Thielemans. On the crew smurf’s trolley we find a miniature Atomium.
On the right side of the plane a crew smurf is serving Belgian fries and waffles to the smurf passengers. Aerosmurf also has two secret passengers, Gargamel and Azrael, trying to escape through a hatch in the belly of the plane. A treat for plane spotters, since they are only visible during takeoff and landing.
For passengers flying with Aerosmurf the experience continues inside. Little smurf footsteps on the carpet are leading the Aerosmurf guests to their seats, while a Smurfs video and adapted boarding music complete the Smurfs experience.
Led by airbrush specialist André Eisele, 14 artists worked 14 days non-stop to paint the eleven meters high and 37.56 meters long design on the plane by hand. They used 28 colors, 420 liters of paint, 24,000 meters of masking tape and 4,500 m² masking paper. Aerosmurf will be part of the Brussels Airlines fleet until 2023.
As the winner of the contest, Marta Mascellani followed the plane’s creation process behind the scenes. Saturday she stood on the front row at the revealing of the aircraft and Sunday Aerosmurf took Marta home to Milan, with in the cockpit her brother Lorenzo, who is a pilot at Brussels Airlines and also her personal connection to Belgium.
“It is amazing to see how they really made my design come alive. Drawing is a passion of mine and seeing my design on a plane that will fly around Europe is a wonderful way to share that passion with the world.”
- Marta Mascellani, designer Aerosmurf
March 25th at 09.50 AM Aerosmurf took off to London for its maiden voyage (flight SN2093). Find the complete flight schedule of the aircraft via https://www.brusselsairlines.com/en-be/misc/meet_aerosmurf.aspx
Check out the reveal of Aerosmurf on the Facebook page of Brussels Airlines or follow Aerosmurf via #SNSmurfs on social media.
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The Belgian Icons series
As the fifth Belgian Icon, Aerosmurf joins Rackham, Magritte, Trident and Amare in the Belgian Icons series. To carry out the best of Belgium to the world, Brussels Airlines decided to dedicate a plane to Tintin in 2015. With Aerosmurf the company launches a possible successor for Rackham as one of the most photographed planes in the world.
Two years later Magritte followed together with Trident, dedicated to the Belgian national soccer team. Brussels Airlines will this year, just like two years ago for the European Championship, bring the Red Devils and their fans to the World Cup in Russia. On the 13th of June the flight with the Red Devils on board will take off to Russia.
In 2017 Brussels Airlines and Tomorrowland created Amare, a tribute to the iconic Belgian music festival. This summer Brussels Airlines’ party flights will again bring the People of Tomorrow from all over the world to Tomorrowland in Boom.
