THE LOFT by Brussels Airlines receives prestigious award before it closes for an extensive make-over

For the 7th consecutive year, THE LOFT is crowned “Europe’s Leading Airline Lounge”

Brussels, October 23, 2025 – At the World Travel Awards in Cagliari, Sardegna, THE LOFT by Brussels Airlines and Lexus was named “Leading Airline Lounge” in Europe. It’s for the 7th time in a row that this lounge receives the prestigious award, shortly before it will close - for an extensive renewal.

THE LOFT opened its doors in 2014. With a total surface of 1,240m2 it offered back then a seat capacity for up to 300 guests. In the first four years, THE LOFT welcomed over 1,500 passengers on a daily base.

In 2018, Brussels Airlines teamed up with Lexus to create an inspiring space with the highest standards in hospitality. The lounge was enlarged with 800m² to welcome up to 500 guests, including an open space showcasing objects from the Lexus design awards, letting guests discover the brand’s luxury lifestyle.

The new lounge was an immediate success: in 2019 THE LOFT by Brussels Airlines and Lexus was crowned “Europe’s Leading Airlines Lounge” at the World Travel Awards. From then onwards, the lounge could conquer the award each and every year.

Extensive make-over

THE LOFT by Brussels Airlines and Lexus will close its doors on January 4, 2026. The 2,040m² will be fully reimagined to offer premium travellers an even more prestigious lounge in the future. The new lounge is expected to open its doors in the course of late Summer 2026.

“THE LOFT has put Brussels Airlines on the map as a premium carrier and a force to be reckoned with. This lounge has been recognized seven times as Europe’s Leading Airline Lounge because we never took the award for granted. Over the years, we have consistently worked to ensure that we remain at the top. Today, however, we have reached a moment where were ready to take the next step into offering the highest standards of Belgian hospitality: the time has come to say goodbye to THE LOFT in its current form and to create something entirely new from scratch.”
​-
Yves Bernaerts, Lounge Manager, Brussels Airlines

The entire team of Brussels Airlines thanks Lexus for the years of unwavering support and teamwork on THE LOFT. Brussels Airlines also wishes to explicitly thank other partners in the lounge, like Neuhaus, Grohe, Rombouts, Aramark, and many more.

"For seven consecutive years, THE LOFT by Brussels Airlines & Lexus, has been recognized as a leader in European airline lounges. Lexus brought its spirit of Omotenashi and Experience Amazing to life, not only through its design, but by inspiring the lounge staff and transforming the space into a truly unique experience for passengers. We’re proud of the teams who naturally embraced and embodied Lexus values. This award is theirs! I wish our partner Brussels Airlines every success with their rejuvenated lounge. I’m sure it will continue to inspire and delight travellers.”
​-
Dominique Bloch, THE LOFT Project Manager, Lexus Europe

More information on the renovation of THE LOFT and temporary solutions for premium passengers will follow soon.

Nico Cardone

Nico Cardone

For media requests only

 

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About Brussels Airlines

About Brussels Airlines

Brussels Airlines is Belgium's home carrier and one of the network airlines of the Lufthansa Group. From its hub at Brussels Airport, the airline connects Belgium and Europe with more than 90 destinations worldwide, including 18 destinations in Sub-Saharan Africa. The Belgian airline employs more than 3,500 people and operates a fleet of 46 aircraft.

Brussels Airlines is committed to reducing its environmental footprint and works together with Lufthansa Group on a range of initiatives. The airline participates in the Stargate project led by Brussels Airport, signed the Circular Economy agreement of Antwerp Management School, and was the first airline to - early 2023 - transport Sustainable Aviation Fuel (SAF) through the CEPS pipeline to Brussels Airport. Between November 2023 and June 2026, Brussels Airlines has welcomed eight brand-new Airbus A320neo aircraft, significantly reducing fuel consumption, CO₂ emissions and noise levels across its European network.

As an ambassador for its country, Brussels Airlines brings the world to Belgium and the best of Belgium to the world. The airline showcases Belgian culture through collaborations with Belgian Star Chefs, the promotion of Belgian products on board, and its Belgian Icons aircraft, which celebrate unique elements of Belgium's culture and heritage.

More information on brusselsairlines.com 


About Star Alliance

Established in 1997 as the first truly global airline alliance, the Star Alliance network was founded on a customer value proposition of global reach, worldwide recognition, and seamless service. Since its inception, it has offered the largest and most comprehensive airline network, with a strong emphasis on enhancing the customer experience throughout the entire Alliance journey.

Overall, the Star Alliance network currently offers almost 18,000 daily flights to over 1,160 airports in more than 190 countries.

Star Alliance Press Office: +65 8729 6691; mediarelations@staralliance.com
More information on staralliance.com

Contact

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