This February 14, love will be up in the air
Friday, February 12, 2016 — This Valentine’s Day, Brussels Airlines surprises its guests with a very special gift. Together with Ghent Floralies, the airline offers all passengers who depart or arrive at Brussels Airport a bouquet of flowers. But not one you would expect. It is a bouquet that you grow yourself, in the form of a postcard.
That day, at least 25.000 people will receive a one-of-a-kind postcard on board their flight. Made from handmade paper, the card is composed of recycled fibers with wildflower seeds. This card can be planted in a pot, flower box, garden and will eventually flower as soon as it received water and …loads of love.
The postcard contains a mixture of wildflower seeds: dwarf Godetia, lemon mint, maiden pink, forget-me-nots, campion, English daisy, sweet alyssum, Snapdragon, poppy and black-eyed Susan.
The Ghent Floralies only takes place every 4 years of which the year 2016 will mark a return “to the city”. For that occasion, 4 single sites – the site Bijloke, the Leopold barracks, the Saint-Peter’s Square and the Citadel Park will become the setting for a lively floral and horticultural festival for 10 days which will mainly focus on the magical world of flowers and plants, floral art and inspirational gardens.